Back to Search Start Over

Apple takes aim at anti-Mac myths, targets IS with marketing campaign

Authors :
Gore, Andrew
Source :
MacWEEK. April 2, 1991, Vol. v5 Issue n13, p71, 2 p.
Publication Year :
1991

Abstract

By Andrew Gore San Francisco -- Apple is planning a new three-pronged marketing campaign that it hopes will debunk some spurious ideas that information systems managers have about the Mac. […]

Details

ISSN :
08928118
Volume :
v5
Issue :
n13
Database :
Gale General OneFile
Journal :
MacWEEK
Publication Type :
Periodical
Accession number :
edsgcl.10567496