9 results on '"Shocker, Allan D."'
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2. Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review.
3. Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity.
4. MARKET STRUCTURE ANALYSIS: HIERARCHICAL CLUSTERING OF PRODUCTS BASED ON SUBSTITUTION-IN-USE.
5. CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT MARKETS.
6. Inferring Market Structure from Customer Response to Competing and Complementary Products.
7. The Effect of Design and Estimation Program on Conjoint Utility Limits: A Comment.
8. A CONSUMER-BASED METHODOLOGY FOR THE IDENTIFICATION OF NEW PRODUCT IDEAS.
9. . . . COMPUTER ABSTRACTS.
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