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CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT MARKETS.
- Source :
- Journal of Marketing; Fall1979, Vol. 43 Issue 4, p8-19, 12p, 1 Diagram
- Publication Year :
- 1979
-
Abstract
- The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 43
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 5004693
- Full Text :
- https://doi.org/10.2307/1250266