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This paper presents a rigorous and in-depth systematic review of the literature on Basic Psychological Needs Theory (BPNT) and its applications in marketing research. Despite the widespread use of conventional models and theories in marketing research, motivational theories, such as BPNT, which have demonstrated significant effectiveness in driving motivation, have been relatively neglected. BPNT proposes that fulfilling basic psychological needs for autonomy, competence, and relatedness (ACR) leads to intrinsic motivation, emotional stability, and strong attachment. Our systematic review identifies how the constructs underpinned by BPNT have been utilized, as well as what research designs, contexts, and methodologies have been applied in marketing research. By integrating BPNT into marketing research, the authors aim to provide researchers with much-needed directions for future research and advocate for its continued growth. Specifically, the review notes tensions in terms of contradictory findings, identifies major gaps, and operationalizes BPNT in marketing research by establishing a set of marketing priorities (provided in the form of testable propositions) in seven major domains under the lens of BPNT. As the first systematic literature review of its kind, this theoretical study serves as an essential reference and valuable resource for scholars and practitioners aiming to explore and integrate BPNT into their research and practice. [ABSTRACT FROM AUTHOR]

A theory-first paradigm tends to be the dominant approach in much academic marketing research. In this approach, a theory is borrowed, refined, or developed and then tested empirically. In this challenging-the-boundaries article, the authors make a case for an empirics-first approach. "Empirics-first" refers to research that (1) is grounded in (originates from) a real-world marketing phenomenon, problem, or observation, (2) involves obtaining and analyzing data, and (3) produces valid marketing-relevant insights without necessarily developing or testing theory. The empirics-first approach is not antagonistic to theory but rather can serve as a stepping-stone to theory. The approach lends itself well to today's data-rich environment, which can reveal novel research questions untethered to theory. The present article describes the underlying principles of an empirics-first approach, which consists of exploring a domain purposefully without preconceptions. Using a rich set of published examples, the authors offer guidance on how to implement empirics-first research and how it can lead to valuable knowledge development. Advice is also offered to scholars on how to report empirics-first research and to reviewers and to editorial teams on how to evaluate it. The ultimate objective is to pave a way for the empirics-first approach to enter the mainstream of academic marketing research. [ABSTRACT FROM AUTHOR]

Much existing research in marketing examines theory using between-persons research designs, yet draws implications that are based on within-person causal logics. This mismatch is problematic in developing marketing knowledge, and in impacting marketing practice effectively. The present article discusses the importance of conducting within-person research in marketing, alongside suggesting marketing constructs that could benefit from within-person analyses. We provide details on how to conceptualize within-person theories, and compare them with the more common between-persons approach. Furthermore, a set of important methodological considerations and recommendations for designing within-person studies is elaborated on, and theoretical and empirical principles are applied to an empirical demonstration. The results show how theories and relationships can sometimes differ across levels, but in other instances can remain consistent. We draw out a set of important implications and directions for future marketing research, and encourage researchers to incorporate within-person approaches into their toolkit of theoretical and empirical methods. [ABSTRACT FROM AUTHOR]

Purpose: Sports marketing and sponsorship research is located at the intersection of behavioral and design research, which means that it analyzes the current world and shapes a future world. This dual focus poses challenges for formulating and testing theories of sports marketing. Design/methodology/approach: This article develops criteria for categorizing theoretical concepts as either behavioral or formed as different ways of expressing ideas of sports marketing research. It emphasizes the need for clear concept categorization for proper operationalization and applies these criteria to selected theoretical concepts of sports marketing and sponsorship research. Findings: The study defines three criteria to categorize theoretical concepts, namely (1) the guiding idea of research, (2) the role of observed variables, and (3) the relationship among observed variables. Applying these criteria to concepts of sports marketing research manifests the relevance of categorizing theoretical concepts as either behavioral or formed to operationalize concepts correctly. Originality/value: This study is the first in sports marketing to clearly categorize theoretical concepts as either behavioral or formed, and to formulate guidelines on how to differentiate behavioral concepts from formed concepts. [ABSTRACT FROM AUTHOR]

Copyright of Investigium IRE: Ciencias Sociales y Humanas is the property of Editorial Institucion Universitaria Centros de Estudios Superiores Maria Goretti and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Using text-mining, the authors develop version 1.0 of the Relevance to Marketing (R2M) Index, a dynamic index that measures the topical and timely relevance of academic marketing articles to marketing practice. The index assesses topical relevance drawing on a dictionary of marketing terms derived from 50,000 marketing articles published in practitioner outlets from 1982 to 2019. Timely relevance is based on the prevalence of academic marketing topics in practitioner publications at a given time. The authors classify topics into four quadrants based on their low/high popularity in academia and practice —"Desert," "Academic Island," "Executive Fields," and "Highlands"—and score academic articles and journals: Journal of Marketing has the highest R2M score, followed by Marketing Science, Journal of Marketing Research, and Journal of Consumer Research. The index correlates with practitioner judgments of practical relevance and other relevance measures. Because the index is a work in progress, the authors discuss how to overcome current limitations and suggest correlating the index with citation counts, altmetrics, and readability measures. Marketing practitioners, authors, and journal editors can use the index to assess article relevance, and academic administrators can use it for promotion and tenure decisions (see www.R2Mindex.com). The R2M Index is thus not only a measurement instrument but also a tool for change. [ABSTRACT FROM AUTHOR]

The high-tech industry is important in supporting China's construction of a high-quality modern economic system. The high-tech industry markets are spaces for the supply and transaction of high-tech products. The existing research lacks in-depth discussions on the constituent factors and shaping mechanisms of the high-tech industry market. This paper constructs the market field configuration model of the high-tech industry and studies the impact of the market field configuration of the high-tech industry in 30 provinces of China on the innovation performance of the high-tech industry using the fuzzy-set qualitative comparative analysis method. The findings are as follows: (1) The three structural variables of network, institution, and cognition cannot individually constitute the necessary conditions for explaining the high or low innovation performance of high-tech industries; (2) Three high-tech industry market field configurations can lead to high innovation performance, and the condition combination among different configurations has a substitution effect; (3) Four high-tech industry market field configurations will lead to low innovation performance, in which the lack of multiple conditions in the network, system, and cognition is the main reason for the market failure. The research conclusions of this study highlight the cognitive role of market construction and the configuration characteristics of effective high-tech industry market fields, which provides practical enlightenment for China to improve the innovation performance of high-tech industries. [ABSTRACT FROM AUTHOR]

The article makes the case for stronger interactions between marketers and those who do the "thinking" (those work in marketing research and education.) The historical distance between these two fields is compared with what Aristotle referred to as distinguished thinking (theoria) and doing (praxis). The topic is compared to weaving, where individual fibers have value separately, and when combined can produce useful materials or beautiful tapestries.

This study explores the status quo regarding the interface between marketing, social and environmental issues, culture and consumers, and strategic management by integrating sustainability. A qualitative display network technique, based on the bibliometric methodology of co‐citation analysis, was applied to examine research clusters. An integrative review was conducted to explain the connections within these clusters. To evaluate potential patterns among the studies through citations, different sets of relationships among applicable sustainability theories in marketing practice were paired in different sets and analyzed. After mapping the scientific structure of journal publications and intellectual linkages, six cluster groups emerged, reflecting the important role of marketing in linking sustainability, society, environment, consumers, and corporate sustainable development. This study contributes to social and marketing research and corporate sustainability practice by categorizing the intellectual structural network within various streams and indicating the influence of social and cultural notions on consumer‐focused sustainable marketing. [ABSTRACT FROM AUTHOR]

Marketing researchers and marketers have long focused on the importance of resources: organizations having enough raw materials, advertising budget, distribution and supply facilities, data, technology, money, connections, time, or employees. However, these only become valuable to the organization when people identify them as potential resources and then use them adeptly. In this conceptual paper, we argue that understanding the process of identifying and creating resources is essential to understanding organizational success. We introduce the Cultural Knowledge Perspective. The perspective refocuses attention on the process by which people use and extend their cultural knowledge to identify latent materials, materials that have resource potential, and the process by which cultural knowledge is used to activate latent materials to create actual resources. We bring together and build on disparate research in marketing, sociology, and management to show the importance of understanding how the cultural knowledge of marketers and consumers is deployed for resource creation. In doing so, we show how this perspective opens avenues for hiring marketing talent, product development, marketing communications, and marketing education. [ABSTRACT FROM AUTHOR]

Marketing is a central discipline across all contexts that involve customers as stakeholders. The purpose of the academic discipline of marketing is to develop theoretically informed but practical advice for organizations to help them better navigate the constantly evolving markets. We argue that although marketing as a discipline does have some challenges, it is essentially in a good position to add value to society and organizations due to its focus on understanding customers and transforming this information into action. However, to improve as a discipline, we need to create a better balance between; rigor and relevance, research and education, and across sub-disciplines (strategy, modeling, and consumer behavior). [ABSTRACT FROM AUTHOR]

More and more marketing academic research is currently mobilizing conceptually innovative theories that rethink the distinctions commonly made between objects and subjects. In this perspective, this article proposes to introduce in marketing the post-phenomenological theory, recently developed in philosophy. It presents its main conceptual frameworks and translates them into an investigation guide. To illustrate the interest and scope of post-phenomenology, an empirical study is carried out on self-tracking technologies. The results allow us to appreciate the contributions of post-phenomenology. It invites to another way of thinking and questioning the consumption of technical objects, recognizing them as carrying an intentionality. It draws an alternative to the current theorizations on the agentivity of objects. It proposes a powerful analytical framework, which structures and systematizes the examination of the ways in which technical objects modulate consumers' relations to the world: not only their experience of the world but also their experience of that experience of the world. [ABSTRACT FROM AUTHOR]

This research introduces the GAI Marketing Model, a comprehensive conceptual framework for understanding and applying generative artificial intelligence (GAI) within marketing, specifically in the hospitality and tourism sectors. Building on existing classifications of GAI, this model incorporates critical elements such as adoption factors, marketing stages, and downstream outcomes. The framework offers a structured approach to exploring GAI's potential to transform marketing strategies by enhancing personalization, improving customer engagement, and optimizing decision-making processes. The GAI Marketing Model synthesizes elements of technology, marketing theory, and consumer psychology, offering crucial insights that are instrumental for researchers and practitioners seeking to harness GAI for competitive advantage. Additionally, the model underscores the importance of ethical considerations and regulatory compliance, thereby ensuring that the integration of GAI into marketing practices remains both efficacious and responsible. This study establishes a foundational framework for future research, emphasizing the interdisciplinary scope of GAI's influence on marketing strategies and practices • Introduces GAI Marketing Model for hospitality. • Explores GAI's role across marketing stages. • Links GAI to enhanced customer engagement. • Addresses ethical considerations in GAI use. • Calls for more research on GAI in marketing. [ABSTRACT FROM AUTHOR]

To commemorate 40 years since the founding of the Journal of Business Ethics, the editors in chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a selection of commentaries aimed at creating dialogue around the theme The Ethics and Politics of Academic Knowledge Production. Questions of who produces knowledge about what, and how that knowledge is produced, are inherent to editing and publishing academic journals. At the Journal of Business Ethics, we understand the ethical responsibility of academic knowledge production as going far beyond conventions around the integrity of the research content and research processes. We are deeply aware that access to resources, knowledge of the rules of the game, and being able to set those rules, are systematically and unequally distributed. One could ask the question "for whom is knowledge now ethical'"? (See the Burrell commentary.) We have a responsibility to address these inequalities and open up our journal to lesser heard voices, ideas, and ways of being. Our six commentators pursue this through various aspects of the ethics and politics of academic knowledge production. Working with MacIntyre's scheme of practices and institutions, Andrew West provides commentary on the internal good of business ethics learning and education. Inviting us to step out of the cave, Christopher Michaelson urges a clear-eyed, unblinking focus on the purposes and audiences of business ethics scholarship. As developmental editor, Scott Taylor uncovers some of the politics of peer review with the aim of nurturing of unconventional research. Mike Hyman presents his idiosyncratic view of marketing ethics. In the penultimate commentary, Julie Nelson attributes difficulties in the academic positioning of the Business Ethics field to the hegemony of a masculine-centric model of the firm. And finally, Gibson Burrell provides a powerful provocation to go undercover as researcher-investigators in a parallel ethics of the research process. [ABSTRACT FROM AUTHOR]

Assemblage and actor-network theories explain how markets and consumption are constituted by heterogeneous resources that form part-whole relations at various scales. Marketing and consumer research studies that use these theories, however, often retain human-centred scales and units of analysis, such that objects and forces that exist at unfamiliar (time)scales are overlooked. This paper explains how Object-Oriented Ontology can help to guide ontological, methodological, and analytical considerations in studies of market and consumption assemblages. We offer a framework that helps researchers to consider how far researchers should unpack assemblages into component parts; to what extent studies should trace objects' effects as part of wider contexts; how 'objects' may harbour qualities that are withdrawn from social contexts; and how these hidden features can be encountered through speculative methods. Finally, we critically discuss the place of objects and subjects in socio-material research. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is synthesise social marketing literature over the past fifty years and deliver a set of guiding tenets to propel social marketing's agenda forward. Design/methodology/approach: Across three strands, this paper amalgamates theoretical and practitioner evidence from social marketing. This synthesis commences with a review, summary and critical discussion of five decades of social marketing research. Across Strands 2 and 3, the authors review 412 social marketing interventions reported across 10 evidence reviews and 238 case studies. Findings: This paper demonstrates social marketing's use of fundamental marketing principles and capability to achieve behaviour change outcomes. Social marketers have built frameworks and processes that non-profit organisations, government agencies and policymakers seeking to enact change can use. This paper delivers five tenets that summarise the findings of the three strands and delivers research priorities for the next 50 years of social marketing research to drive the field forward. Research limitations/implications: Drawing on five decades of learning, this paper proposes research priorities that can be applied to refine, recalibrate and future-proof social marketing's success in making the world a better place. Practical implications: This paper demonstrates the value of social marketing science and helps bridge gaps between theory and practice, and further strengthens social marketing's value proposition. This paper provides confidence that money invested in social marketing programs is well spent. Originality/value: This paper delivers a forward-looking perspective and provides social marketing academics and practitioners with confidence that it can assist in overcoming society's most pressing issues. The paper encompasses key social marketing literature since it was founded 50 years ago. Five tenets will guide social marketing forward: evidencing marketing principles, operationalisation of processes, principles and activities, implementing systems thinking, creating and testing marketing theory and guiding a new social marketing era. [ABSTRACT FROM AUTHOR]

This interlude mirrors some of the issues raised in Tanner's recent paper (2021) on areas of contribution, made to the field: a review of several inflection points that led to the evolution of business-to-business (B-to-B) marketing research, the lack of relevance of B-to-B marketing research, and the challenge of little B-to-B research reaching mainstream journals. Acknowledged is that the issues addressed are timely and relevant to an inquiry into the current state of B-to-B research. It is agreed that B-to-B research remains under-represented in marketing literature and that B-to-B marketing research should be of value, if more practical. However, it is also argued that a more thoughtful discussion on the journals that publish B-to-B marketing studies is needed. There is a rising trend in the number and impact of Journal of Business to Business Marketing (JBBM) publications per year, not fully captured in Tanner's study. This paper, augments that paper, by reflecting on some of the issues raised, while discussing implications beneficial for all our organizational marketing researchers. This is both an assessment of historical data, literature review, and a contemporary analysis of business marketing research. It is based on the author' interpretation of the case of relevance in B-to-B marketing research and the relative importance of JBBM within the field of B-to-B marketing. A stronger case is made, for the relevance gap in B-to-B marketing research providing insights on, what does managerial relevance involve, why is there a gap between academics and practitioners, and how the gap can be bridged. Academics and practitioners agree that academic research should be of more practical value. However, their respective priorities differ. For academics publishing in refereed journals is the first priority and influencing practice is lower priority, while practitioners are not interested in the methodological and theoretical advances of business marketing research; their priority is to satisfy day-to-day practical needs. In addition, this article corrects the record on the relative importance of B-to-B journals in the contribution of studies of B-to-B marketing. JBBM's growth in quality and influence to the field is documented. The study provides academics with guidance concerning how B-to-B marketing research can have a greater effect on the practice of marketing. This article contributes to the research base by identifying and discussing constantly emerging aspects of the academic/practitioner gap. The study also offers insights into how managerial relevance in marketing research can, practically, be improved. Also, this article reveals the impact that JBBM is achieving by fostering the evolution of business marketing. [ABSTRACT FROM AUTHOR]

The article summarizes the arguments and counterarguments in the scientific discussion on place marketing. The study's main purpose is to understand the nature and features of existing research on marketing areas to determine the direction of future research for both scientists and practitioners. Systematization of literature sources and approaches to solving the problem of marketing areas suggests that many studies in this area require a synthesis of existing research. The urgency of solving this scientific problem is that although the use of marketing in public administration has intensified in recent years, there are many problems in this area. The research of place marketing was carried out in the following logical sequence: determination of the impact of the authors, journals, and articles on territorial marketing, keyword analysis, identification of marketing clusters, visualization of scientific literature on place marketing. The study covers 1970-2021. The research object is 1611 relevant publications published in various scientific sources. The most influential journals were found to be the Journal of Business Research, Tourism Management and Marketing Theory. The most cited authors were Kavaratzis M. and Warnaby G. Most of the articles have been published by researchers from the USA, England, Italy, Canada, the Netherlands, Germany, Australia, and France. Eight key clusters were identified in the marketing of territories: politics, tourism, model, identity, place branding, residents, framework, city brand. In the last five years, most research has been devoted to placing brands, destination marketing, geographies, politics, culture, place branding, identity, tourism, involvement, governance, impact, smart city, loyalty, community. Areas of future research could include destination brand, technology, regeneration, legitimacy, experiences, word-of-mouth, attitude, reflections, memory, inequity of cities, inclusive place branding, brand equity, place attachment, place identity, and others. It is also recommended to focus on city-twinning, sister city, municipal cooperation. The study results could be helpful for companies involved in developing the brand of territories, local authorities for the development of place marketing, and scientists researching place marketing. [ABSTRACT FROM AUTHOR]

Qualitative research is designed to generate in-depth and subjective findings to build theory. Combined with the quantitative bias of top-tier journals, many qualitative researchers do not utilise the full-benefits of their adopted methodologies. This makes it challenging for qualitative researchers to publish their work at this level. Therefore, this current paper is intended to help academics and postgraduate researchers to be aware of the mistakes that can be made when undertaking qualitative research. These include very small (and weak) sample sizes, single-source studies, and poorly-written data analysis processes. This investigation contributes to the extant literature by suggesting some ways to improve the credibility of these methodologies, like accessing the correct informants, reporting on larger (or richer) samples, conducting pilot studies, clearly presenting qualitative data, and triangulation. By drawing upon a range of best practices from the broader commercial literature, some illustrations are offered on how to effectively undertake qualitative research. [ABSTRACT FROM AUTHOR]

The purpose of the current study is to shed light on the research trends of academic studies published in the last decade in key marketing journals published in Turkey and in National Marketing Congresses. The findings of this longitudinal study will provide an understanding of the progression and direction of marketing studies in Turkey. With this purpose, three marketing journals based in Turkey and National Marketing Congress, which is held every year and which is the most creditable marketing congress held in Turkey, were selected as units of analysis. Articles published in the journals and completed proceedings were reviewed in accordance with four research questions: 1 - What are the most commonly used theories in marketing research in the last decade in Turkey and their originating disciplines? 2 - What are the topics studies in these researches? 3 - What are the research methods used in marketing studies in Turkey? 4 - What unit of analyses are used in these studies? The first research question aims at determining whether academic studies in marketing display a theory-driven structure through time. The second question reveals the variety of subjects discussed. The third research question tries to determine if there are any novel approaches in research methods, and if any, within which range do these methods vary. And the final question researches micro and macro studies in the field. The study is developed in a similar vein of the reviews by Kim et al. (2014) and Naletelich et al. (2017) who have made similar trend determinations in advertising research and in a five-year period of Journal of Marketing, respectively. The review of 203 articles and 755 proceedings provides an insight into the research trends in marketing discipline in Turkey. were analyzed by frequencies, percentages and chi-square test. [ABSTRACT FROM AUTHOR]

Trust has been referred to as the single most powerful relationship marketing tool available to marketers with robust empirical support for the trust—loyalty relationship. However, are there contexts where consumers discount trustworthy providers in their loyalty decisions? Informed by institutional theory, the current study examines consumer evaluations of institutional context as a moderator for the trust—loyalty relationship. Structural equation modeling is used to test a sample of 775 auto parts retail shoppers. Results show that the received wisdom of the trust—loyalty mechanism in the relationship marketing theory is supported only when the institutional context is evaluated as ambivalent where trust/distrust evaluations co-exist. However, institutional context evaluations dominated by trust as well as distrust support retailer value as a mechanism for retailer loyalty. Implications for relationship marketing research and practice from the institutional theory lens conclude the paper. [ABSTRACT FROM AUTHOR]

This article (1) explores the nature and origins of "high impact" (i.e., highly cited) articles in marketing, (2) argues that a major factor is that highly cited articles frequently are the result of their authors' executing time-consuming, research programs, rather than simply working on individual articles that appear to be immediately publishable, (3) develops a "six-stage model" of programmatic research, and (4) illustrates the six-stage model by means of the author's "marketing theory" research program. [ABSTRACT FROM AUTHOR]

This issue of the Journal of Global Scholars of Marketing Science (JGSMS) is a tribute to the contributions of Shelby D. Hunt to the marketing discipline. There are nine contributions by – Dennis B. Arnett, Vishag Badrinrayanan, Kshitij Bhoumik, Pelin Bicen, Mayukh Dass, Linda Ferrell, O.C. Ferrell, Shelby D. Hunt, Sreedhar Madhavaram, Heejung Park, Mark Peterson, Rajan Vardarajan, and Scott J. Vitell – that not only pay homage to Professor Hunt's significant contributions, but also make original contributions that can potentially take the marketing discipline forward. Collectively, the contributions from the special issue are unequivocal on the significance of Professor Hunt's contributions to the marketing discipline with reference to: (i) theory development in marketing, (ii) programmatic research on marketing theory, marketings' philosophy debates, channels of distribution, macromarketing and ethics, relationship marketing, resource-advantage theory, and marketing management and strategy, (iii) impact on the marketing discipline, (iv) implications for marketing scholarship, pedagogy, and practice, and (v) advancing the marketing discipline. In conclusion, on the foundations of Professor Hunt's contributions to research on marketing theory, marketing strategy, marketing ethics, macromarketing, resource-advantage theory of competition, and channels of distribution, compelling opportunities are abound for marketing scholarship. [ABSTRACT FROM AUTHOR]

In the last fifty years, marketing theory and practice has made significant advances toward becoming more scientific and rigorous. This paper reviews significant past developments in marketing strategy, consumer behavior, and marketing analytics. The second half of the paper articulates new areas of research in marketing strategy, consumer behavior, and marketing analytics. In the past, techniques were in search of data; in the future data will be in search of techniques including video analytics. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to promote the use of pragmatism within industrial marketing and purchasing (IMP), business-to-business (B2B)/network research with its enhanced emphasis on developing adaptable, workable solutions to practical problems. The usability of findings and the study produced means that implications and impact become a natural part of the research process rather than an afterthought concluding a research project. Although the reader might feel that the approach oscillates between viewing pragmatism in its everyday sense (through the use of terminology such as "a pragmatic approach [...].," the intent is to elevate the discussion to one where pragmatism is viewed as a guiding philosophy. Design/methodology/approach: It blends literature review and conceptual contemplation and challenges convention by "reading against the grain" (Brown and Wijland, 2018). Findings: The authors do this to challenge convention and advocate for pluralism and diversity, theoretical evolution based on empirical evidence and increased sensitivity to the critical role of discourse, semiotics and abduction as a catalyst between theory, method and empirical activities. This conceptual blending portrays "activities" and beliefs as mutually constituted through the symbolic mediation of rhetoric and discourse. Research limitations/implications: Existing elements of American pragmatism and discourse are identified as already a tacit constituent of the IMP oeuvre. Combining these approaches more explicitly is advocated as a suitable basis for a potential future "IMP 3" research agenda with significant potentials afforded to IMP and B2B marketing research. Originality/value: This paper contributes to the development and dissemination of alternative and critical perspectives in marketing theory. The implication is that activities must usually be justified by actors within communication as believable and this process always involves mixtures of rational and non-rational appeals. Existing elements of American pragmatism and discourse are identified as already a tacit constituent of the IMP oeuvre. Combining these approaches more explicitly is advocated as a suitable basis for a potential future "IMP 3" research agenda with significant potentials afforded to IMP and B2B marketing research. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Higher Education / Yüksekögretim Dergisi is the property of Deomed Publishing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Marketing theory has conceptualised value co-creation through research on provider and consumer resource integrations. Little attention, however, has been devoted to how companies, consumers, and other stakeholders interact and co-create value in the context of multiple interactions. This study, therefore, explores co-creation by investigating the football experience, which is characterised by often-complex relations of multiple actors involved. Through a sociocultural perspective, actors’ resource integration is understood as being dependent on the shifting and contradicting interests of actors, which renders actors both enabled and also constrained in their interactive processes. This study demonstrates that actors’ contradictory resource integrations and interactions are fundamental for value to be co-created, since they give rise to new interpretations and meaning creations. In conclusion, the study reveals regulations, the media, and the collective strength of consumers to be unbalancing and yet creative mechanisms within the value co-creation process. [ABSTRACT FROM PUBLISHER]

Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited by relying on cognitive behavioural theories rooted in the 1970s, which have proved to have little bearing on actual behaviour. This paper aims to interrogate why marketing is failing to address the challenge of sustainability and identify alternative approaches. Design/methodology/approach: The constraint in theoretical development contextualises the problem, followed by a focus on four key themes to promote theory development: developing sustainable people; models of alternative consumption; building towards sustainable marketplaces; and theoretical domains for the future. These themes were developed and refined during the 2018 Academy of Marketing workshop on seeking sustainable futures. MacInnis's (2011) framework for conceptual contributions in marketing provides the narrative thread and structure. Findings: The current state of play is explicated, combining the four themes and MacInnis's framework to identify the failures and gaps in extant approaches to the field. Research limitations/implications: This paper sets a new research agenda for the marketing discipline in quest for sustainable futures in marketing and consumer research. Practical implications: Approaches are proposed which will allow the transformation of the dominant socio-economic systems towards a model capable of promoting a sustainable future. Originality/value: The paper provides thought leadership in marketing and sustainability as befits the special issue, by moving beyond the description of the problem to making a conceptual contribution and setting a research agenda for the future. [ABSTRACT FROM AUTHOR]

Direct demand models estimated to ticket sales data have for many years provided evidence on how key variables influence rail demand in Great Britain. Nonetheless, there has been relatively little estimation of demand models disaggregated by ticket type which would provide own and cross-price elasticities that can inform the pricing of different ticket products. We here report such enhanced models estimated on large data sets and exploiting the relationships of economic theory within a demand system. In addition, a complementary market research exercise is undertaken that itself provides ticket specific own and cross-elasticities and which also supports the estimation of models jointly based on actual and stated behaviour. We conclude that the demand systems approach can recover robust ticket specific own-elasticities but that there are econometric difficulties in estimating cross-elasticities even using supporting economic theory, so that cross-elasticities between tickets are better deduced from these own-elasticities than estimated. This contrasts with the convention in the railway industry in Great Britain where own and cross-elasticities are deduced from recommended conditional elasticity evidence. Market research also has a role to play and provides own-elasticities that, as is common, are rather larger and cross-elasticities that are a little larger than those derived from ticket sales analysis. A key feature of this work is to reconcile those two approaches by scaling the market research elasticities using ticket sales data. This further supports our conclusion that generating robust own-elasticities and deducing cross-elasticities from these is currently the most fruitful method of obtaining a full set of own- and cross-elasticities for different ticket types within a demand system framework, and that this approach is superior to the conventional single equation approach. [ABSTRACT FROM AUTHOR]

In this article, I suggest that transnational labour markets are characterized by their multi‐layered embeddedness, not only in national but also in transnational institutional settings. Hence, the national institutional factors formerly at the centre of sociological labour market theories insufficiently explain the newly emerging transnational labour markets. To account for the full complexity and institutional context of the latter, I propose an inductive theoretical approach to transnational labour markets and develop a research heuristic to instruct empirical studies about particular transnational labour markets and inductive theory building. This heuristic draws on analytical categories as developed by the new economic sociology of markets. The empirical example of the transnational labour market that matches eastern European workers to jobs in the German meat industry serves to illustrate how one can use this heuristic, which reveals some preliminary features of transnational labour markets compared with national ones, as well as some research gaps to be addressed by future studies. [ABSTRACT FROM AUTHOR]

Elizabeth thinks of herself as a true fan of the Kerrigan Brown book series. Usually pursuing this passion privately, she is challenged when a friend claims that authentic fans always display their devotion through public consumption. Fortunately, Elizabeth's grandfather finds a fable of Four Fanatical Friends, who were also challenged to rethink the meaning of fandom after an encounter with a mysterious Genius Fanum. But will our protagonist realise the moral of the story in a journey of self-discovery? Through this fictional short story, the concept of private fandom is implicitly introduced to marketing theory. To date, collective and public expressions of fandom have been the focus of marketing and consumer research. These lines of inquiry have greatly advanced understandings of fans and their consumption. However, private pursuits have been largely overlooked. This short story serves as a fictive framing for future research in this area. [ABSTRACT FROM AUTHOR]

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The article substantiates and proposes a new solution to the scientifically applied problem of identification of the universal market methodology (on the example of Ukrainian market of vegetable products). The author's position assumes the combinatorial content of the capitalist vector of development of the market institute, which, covering the period of the last 400 years, combines the influence of two trends: on the one hand, the immutability of the fundamental principles of market organization and the laws of its functioning under conditions of economic liberalism; on the other hand, a constant search for opportunities to increase the functionality of the market through its reorganization and transformation. Accordingly, the correction of the paradigm of the capitalist market was historically carried out under the influence of changes in such priorities: regulations, social standards, criteria of economic and social efficiency of market mechanisms, the content of operational management in achieving market efficiencies, etc. These trends conceptually reflect the role of traditional factors of influence in market theory, as well as universal mechanisms for improving the market. At the same time, the theoretical basis of the author's research was the position on the determining role of the market type through a description of the logical, envisioned, projected and capable of correction of economic relations within the limits of the given institute. Taking into account the results of theoretical and applied research, the typology of market models, which reflects the real processes occurring in the conditions of a transitory and emerging market, is substantiated. The developed positions provide an opportunity to solve the problem of choosing and forming an optimal variant of the market model based on existing external and internal limitations, as well as specification of conditions for its operation. The theoretical basis of the concept of the post-industrial model of the market were the initial positions of the classical, neoclassical and neoinstitutional theories, interpreted in the work as a synthesized model of the market institute, which corresponds to the needs of the post-industrial society type. The justification of this is made on the basis of the own interpretation of the conceptual-categorical apparatus of the market theory, which enables the original description of causal relationships between the results of the activities of market entities and conditions that are formed at a certain period of time, as well as a set of socio-economic indicators that ultimately characterize the degree of effectiveness and efficiency of the market institute. The relevant methodological apparatus contains a set of logically interpreted criteria and indicators for assessing the state, problems and perspectives of a representative market. [ABSTRACT FROM AUTHOR]

The expansion and fragmentation of marketing theory has led to the introduction of a plethora of concepts, definitions and theoretical constructs over the last few decades. Subsequently, marketing scholars have been developing sophisticated concept analysis tools to alleviate the field's terminological confusion and facilitate the process of theory development. Drawing inspiration from Tähtinen and Havila's recent contribution in the area of marketing concept analysis, this think piece aims to critically explore the methodological and philosophical assumptions of systematic concept review methods, seeking to broaden the discussion around the politics and context of marketing theory development. I suggest that apart from the meticulous examination of the conceptual marketing language, marketing theorists can elaborate on how social processes, ideological viewpoints and institutional forces shape the development of marketing concepts. Finally, I provide recommendations on how the theoretical development of marketing language can embrace a fresh awareness towards cultural contexts, consumers and marketing practices that remain under-explored or marginalized in the literature. [ABSTRACT FROM AUTHOR]

This article seeks to explore some dimensions of the relationship between marketing research and theory, including the relationship between researchers and practitioners, using the lens on the debate around evidence-based management, with a view to stimulating debate within the marketing community. The article commences by introducing the concepts of evidence-based practice and management, and reviewing some of the challenges associated with integrating management and marketing research and practice. The following section visits the notion of 'evidence', including its link to mode 1 and mode 2 knowledge production. Finally, ten proposals for advancing evidence-based marketing and blurring the 'practice-theory divide' are proposed. These include peoplebased strategies, knowledge and inquiry-based strategies, and dissemination, communication and publication-based strategies. [ABSTRACT FROM AUTHOR]

This paper challenges the commonly held view that qualitative research emerged from modern psychology, and argues that it has much older origins in western thought. By identifying its philosophical roots and, in particular, how the word ‘qualis?’ sheds light on the underlying assumptions of qualitative research, this paper argues that we can find its theoretical heartland in the exploration and understanding of essences. This paper goes on to argue that brands can be understood in a specifically qualitative way for the very reason that they are examples of such essences. This explains why, despite frequently voiced concerns regarding the validity of qualitative research, it remains an effective methodology in marketing contexts. [ABSTRACT FROM AUTHOR]

The article presents information on the use of statistical software programs for quantitative analysis of marketing research. Data mining and multivariate analysis techniques can be used on transcriptions of focus groups, interviews, and open-ended responses. Gender-specific word use patterns can be revealed using word count programs. The use of techniques such as multiple correspondence analysis and rule-based webs is discussed. Some solutions to common problems are addressed, and the usefulness of these methods for improving target marketing accuracy is noted.

The article presents the results of a study which investigated the question of whether younger consumers are less loyal to brands than older consumers. An analysis of over 200 brands from various product categories indicated that growing brands tended to be disproportionately popular amongst younger consumers. This is ascribed to the fact that younger consumers are less likely to have a settled brand preference. It is noted that this data does not necessarily indicate that marketing to younger consumers will cause a brand to grow.

This qualitative research was set within a literary heritage museum replete with replica artefacts. We explored how the inauthentic is negotiated in this context and examined the outcomes of these negotiations. Our research revealed that scene setting, freedom, and imagination contribute to visitors' potential to overcome the absence of indexically authentic artefacts, and we identified a role for existential authenticity in this process. We make three key contributions to marketing theory on authenticity: (1) when visitors are confronted with the inauthentic, they often experience feelings of dissonance; (2) there is a need to consider the role of authenticity of the self in consumption situations; and (3) there is a symbiotic relationship between indexical authenticity and iconic authenticity, and both are related to existential authenticity. We recommend that the arts and heritage sectors delve further into the processes that suppliers and consumers use to negotiate the inauthentic so that they may leverage the support they have from stakeholders and enhance their viability. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to articulate a research agenda for marketing, addressing the interests of the practitioner community, as well as academic researchers. That is, one that we believe the marketing research community is in a strong position to champion and influence. The agenda is developed from an innovative consultative initiative that brought together academics and marketing practitioners, including members of the Market Research Society (MRS), over an extensive period. Drawing on consultations with managers and professionals in marketing practice, we scoped out and developed an understanding of the challenges confronting contemporary marketing practitioners, presented in the paper as eight research themes. This paper highlights the challenges facing contemporary managers in marketing, and shows where research attention is needed, along with where future investigation would best serve the concerns of practice as well as theory. Additionally, it provides some reflections on the implications of our process and outcomes for research in marketing and of our chosen mode of user involvement for relationships between the worlds of academe and practice. [ABSTRACT FROM AUTHOR]

In practice, product managers have to assume consumer evaluations of concepts generalise from the time (and research environment) of concept testing to the time (and market environment) of market introduction. However, little is known about the temporal stability or generalisability of the results of concept testing over occasions. Rarely have concept-testing studies incorporated testing of the same concepts on the same respondents on more than one occasion. This research investigates the importance of occasions as a source of error variance in estimates of the generalisability of concept test scores for both minor and major innovations within the context of Generalisability theory. The study collected concept evaluations of ten innovations from members of an online panel on three occasions, approximately a month apart. The results show that the three-way interaction among subjects, concepts and occasions is a substantial contributor to variation in concept testing of both major and minor innovations, with the contribution for major innovations even more substantial than for minor innovations. Moreover, failure to recognize occasions as an explicit source of variance in the generalisability analyses will lead managers to overestimate the generalisability of their decision studies. However, the impact of neglecting occasions varies by purpose of measurement and associated object of measurement. This research provides insight about how well concept testing can generalise over occasions. Concept test evaluations provided on an initial exposure are more favourable than will be received on any later occasions, and apparent differences in consumer evaluations of a particular concept in an initial test do not provide a generalisable basis for identifying which consumers will respond most favourably to it on a later occasion. For concept testing to be used for targeting or segmentation, more occasions will need to be sampled. [ABSTRACT FROM AUTHOR]

The authors review the implicit association test (IAT), its use in marketing, and the methodology and validity issues that surround it. They focus on a validity problem that has not been investigated previously, namely, the impact of cognitive inertia on IAT effects. Cognitive inertia refers to the difficulty in switching from one categorization rule to another, which causes IAT effects to depend on the order of administration of the two IAT blocks. In Study 1, the authors observe an IAT effect when the compatible block precedes the incompatible block but not when it follows the incompatible block. In Studies 2 and 3, the IAT effect changes its sign when the order of the blocks reverses. Cognitive inertia distorts individual IAT scores and diminishes the correlations between IAT scores and predictor variables when the block order is counterbalanced between subjects. Study 4 shows that counterbalancing the block order repeatedly within subjects can eliminate cognitive inertia effects on the individual level. The authors conclude that researchers should either interpret IAT scores at the aggregate level or, if individual IAT scores are of interest, counterbalance the block order repeatedly within subjects. [ABSTRACT FROM AUTHOR]

This study represents the first empirical examination of the "Rule of Three," a theory at odds with several popular notions regarding industry structure and business performance, including the positive linear market share-performance relationship. In general, the findings from more than 160 industries support the Rule of Three and provide five main insights: First, there appears to be a prevalent competitive structure for mature industries in which three "generalist" firms control the market. Second, industries that conform to this structure tend to perform better than industries with a fewer or greater number of generalists. Third, both "specialists" and generalists outperform firms that are "stuck in the middle." Fourth, the performance benefits of market leadership appear to diminish with excessive market share. Fifth, the Rule of Three industry structure and its influence over firm profitability do not appear to be priced appropriately by financial markets. The authors discuss the implications for multiple stakeholders. [ABSTRACT FROM AUTHOR]

This paper draws parallels between the emergence and development of place marketing research with the emergence of service marketing as a distinct subject area within marketing. However, the topic area itself remains confused, terms used to describe its various associated phenomena have not been clearly defined, there is little consensus what type of marketing or branding applies to places, and the literature has not resolved the differences in marketing / branding individual places and whole nations, thus leading to confusion for academics and practitioners alike. A thematic review of the literature is presented in order to reflect on the way various aspects of the literature have developed, and how this has impacted on the current debate. The confusion over the use of terms originates from the way the literature developed over time in different subject areas, but also appears to be linked to the way authors successfully target articles for publication, using terms that better align with a journal's focus rather than necessarily using the most appropriate term for the specific construct under investigation. [ABSTRACT FROM AUTHOR]

Contemporary accounts of customer behaviour emphasise reductionism and rationality. They are myopic since they construct customers as homogenous, or reducible to types, and motivated by discrete, separable forces. In Levitt's terms, current research into customer behaviour has been more concerned with the mechanics of selling than marketing, and this is a cause and consequence of contemporary 'marketing myopia'. Taking retail as our context, we advocate greater diversity in representing the complexities of customer behaviour. We summarise contemporary thinking on choice in the customer behaviour literature and critique two commonly used ways of representing choice: trait/type accounts, and stimulus -- organism -- response models. We then propose and outline an alternative framework for thinking about shopper choice based on Beach's (1990, 1998) image theory. The paper draws out implications for merchandising, and proposes a research agenda. [ABSTRACT FROM AUTHOR]

This essay tries to show how the inflation of marketing panaceas over the past 20 years has failed to calm the conflict between our discipline and consumers. Quite the contrary, it has had more of an incendiary effect because of its tendency to try to renew and regenerate itself by shamelessly appropriating referentials that go well beyond what is traditionally associated with the market sphere. The end result is that consumers have developed a new type of resistance to marketing approaches, one that will require second order types of changes in our discipline. Some of the seeds for this change can be found in the most recent marketing panaceas, which have been presented (and maybe conceptualised) using two ideas: 'market with' and 'societing'. The present essay does not aim to produce a new great theory of marketing, nor does it offer a new paradigm. It merely tries to stimulate reflection about which modes of thinking might help today's world to avoid marketing fundamentalism and colonialism. [ABSTRACT FROM AUTHOR]

In their article, Ho, Lim, and Camerer (2006) lead by example. They identify principles from behavioral economics, and rather than simply exhort their readers to pay attention, they actually produce impressive demonstrations of how these principles can be applied to substantive marketing problems. It is easy to argue that these ideas are important, but it is more difficult to demonstrate that importance. Implicitly, Ho, Lim, and Camerer send a message of encouragement: Behaviorally realistic assumptions are not problems to be ignored; they are opportunities. Formal models can capture psychologically realistic concerns. Together, they should be the grist for the next generation of marketing mills. [ABSTRACT FROM AUTHOR]

This study suggests that companies from a sample in an industrialized region in northern Mexico are confident about their level of overall market orientation but that differences in their customer and competitor orientation exist. The authors test market orientation for its relationship to several other variables, such as company size, type of product, and use of a marketing plan, and they discuss the implications for marketing theory and practice. [ABSTRACT FROM AUTHOR]

This article provides a synthesizing overview of the past 20 yr. of consumer research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory (CCT). We propose that CCT has fulfilled recurrent calls for developing a distinctive body of theoretical knowledge about consumption and marketplace behaviors. In developing this argument, we redress three enduring misconceptions about the nature and analytic orientation of CCT. We then assess how CCT has contributed to consumer research by illuminating the cultural dimensions of the consumption cycle and by developing novel theorizations concerning four thematic domains of research interest. [ABSTRACT FROM AUTHOR]