THE EVOLVING NEW TOPOLOGY OF MARKETING FROM A DESIGN WELTANSCHAUUNG.

We enhance the theory beyond the dimension of Service-dominant-Logic by constructing a conceptual framework coined as the Design-Dominant Logic aligning diverse challenges that marketing faces into a holistic framework by delivering a solid model to cope with disruptions. We construct for co-evolutionary a foundation towards the “market-within” dimension of relation. [ABSTRACT FROM AUTHOR]