Author: "KOPPELMAN, F.S." / Topic: marketing -- planning - Searchworks@Jio Institute Digital Library Search Results

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Start Over Author "KOPPELMAN, F.S." Topic marketing -- planning

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1. ALTERNATIVE PERCEPTUAL MAPPING TECHNIQUES: RELATIVE ACCURACY AND USEFULNESS

Author: HAUSER, J.R. and KOPPELMAN, F.S.
Subjects: MARKETING RESEARCH -- Measurement, Markets (Economics) -- Analysis, Marketing -- Planning, Advertising, marketing and public relations, Business
Published: 1979

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