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3. THE INFLUENCE OF HEDONIC MOTIVATION, INFLUENCER MARKETING ON PURCHASE DECISION WITH FOMO (FEAR OF MISSING OUT) AS MEDIATION.

8. Perakende Mağazacılık Sektöründe Mağaza Atmosferinin Önemi: SOR Modeli Temelinde Bir Uygulama(Importance of Store Atmosphere in Retail Merchandising Industry: An Application Based on SOR Model)

9. Determinants of the online purchase intention: hedonic motivations, prices, information and trust

10. Reimaging the mobile money ecosystem and financial inclusion of MSMEs in Uganda: Hedonic motivation as mediator

11. Digital Payment and Its Growth in the Time of COVID – 19

12. Factors influencing the intention behind mobile wallet adoption: perceptions of university students

13. Augmenting the formation of esports gameplay intention: interaction effects of genre and gender

14. The Nexus of Covid-19 Pandemic and Behavioral Intention in Using Mobile Banking among Students

15. Unfolding factors behind internet-banking adoption in Bangladesh: An extension of UTAUT2 with perceived security and trust

16. Modeling hedonic motive–based segments of wine festival visitors using decision tree approach

17. Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective

18. Extending UTAUT2 in M-banking adoption and actual use behavior: Does WOM communication matter?

19. DEMATEL method of analysing the factors influencing the decision to adopt virtual reality technology by real estate firms in Lagos property market

20. Effects of UTAUT 2 Model on the Use of BCA Mobile Banking in Indonesia

21. Factor affecting the use of e-money in millennial generation: Research model UTAUT 2

22. E-Government Acceptance and Trust

23. Examining Factors Influencing Consumers Intention and Usage of Digital Banking: Evidence from Indonesian Digital Banking Customers

24. Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective

25. Competitors' envy, gamers' pride: An exploration of gamers' divergent behavior

26. Examining augmented reality adoption by consumers with highlights on gender and educational-level differences

27. Behavioural intention and adoption of internet banking among clients’ of Islamic banks in Malaysia: an analysis using UTAUT2

28. Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services

29. Intention to use mobile banking services: an Islamic banking customers’ perspective from Sri Lanka

30. Understanding drivers and outcomes of brand attachment in mobile branded apps

31. Consumers’ usage and adoption of e-pharmacy in India

32. From driver assistance to fully-autonomous: examining consumer acceptance of autonomous vehicle technologies

33. Penerimaan Pengguna E-Wallet Menggunakan UTAUT 2 Studi Kasus

34. The factors influencing customer loyalty in social commerce platform: variety-seeking and social impact perspective

35. The Analysis of Intention and Use of Financial Technology

36. Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context

37. Determinants of Digital Banking Services in Vietnam: Applying UTAUT2 Model

38. Modeling Customers' Intention to Use E-Wallet in a Developing Nation

39. Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers

40. Being innovative, fun, and green? : Hedonic and environmental motivations in the use of green innovations

41. Indian Travellers’ Adoption of Airbnb Platform

43. Enhancing Consumer Experience through Development of Implicit Attitudes Using Food Delivery Applications

44. A Propose Model Analysis of Investor Factors on Interests and Decisions of Using Online Investment Applications

45. The customer experience – loyalty link: moderating role of motivation orientation

46. Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model

47. What drives the adoption of mobile payment? A Malaysian perspective

48. Diffusion of residential RT solar – is lack of funds the real issue?

49. Antecedents and consequence associated with esports gameplay

50. Sport content and virtual reality technology acceptance

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