204 results on '"Hedonic motivation"'
Search Results
2. Emotions, perceived risk and intentions to adopt emerging e-banking technology amongst educated young consumers
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Abikari, Masoome
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- 2024
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3. THE INFLUENCE OF HEDONIC MOTIVATION, INFLUENCER MARKETING ON PURCHASE DECISION WITH FOMO (FEAR OF MISSING OUT) AS MEDIATION.
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Mahmud, Darilsyah, Heryanto, Firman Nur, Muzaki, Helmy, and Mustikasari, Faranita
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INFLUENCER marketing ,ONLINE shopping ,BUSINESSPEOPLE ,CONSUMER behavior ,MARKETING ,SOCIAL media in marketing - Abstract
This document provides a list of sources related to marketing, consumer behavior, and the influence of social media influencers on purchase decisions. The sources cover topics such as fear of missing out (FOMO), hedonic motivation, influencer marketing, and the impact of social media on consumer behavior. These sources offer valuable insights into the factors that influence consumer decision-making and the role of influencers in shaping consumer preferences. [Extracted from the article]
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- 2023
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4. Modeling hedonic motive–based segments of wine festival visitors using decision tree approach
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Payini, Valsaraj, Bolar, Kartikeya, Mallya, Jyothi, and Kamath, Vasanth
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- 2022
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5. The impact of experiential augmented reality applications on fashion purchase intention
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Watson, Anna, Alexander, Bethan, and Salavati, Leyla
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- 2020
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6. Global-local consumer identities as drivers of global digital brand usage
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Makri, Katerina, Papadas, Karolos-Konstantinos, and Schlegelmilch, Bodo B.
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- 2019
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7. The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
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Salimon, Maruf Gbadebo, Yusoff, Rushami Zien Bin, and Mohd Mokhtar, Sany Sanuri
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- 2017
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8. Perakende Mağazacılık Sektöründe Mağaza Atmosferinin Önemi: SOR Modeli Temelinde Bir Uygulama(Importance of Store Atmosphere in Retail Merchandising Industry: An Application Based on SOR Model)
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Muammer Zerenler and Vasviye Özlem Akgün
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Consumption (economics) ,Hedonic motivation ,Goods and services ,Conceptual framework ,Survey data collection ,Context (language use) ,Business ,Environmental psychology ,Marketing ,Purchasing - Abstract
Purpose – In purchasing goods and services, the role of the store atmosphere in the purchasing decision is very important. Considering retail clothing stores, which have a very important place in today's consumption habits, it can be easily stated that customers are exposed to many environmental stimuli, however, it can be said that consumers are highly affected by emotional and cognitive factors as well as environmental stimuli during shopping. The "S-O-R Model", which was developed by Mehrabian and Russel in 1974 and made significant contributions to the literature in the field of environmental psychology, is considered to be a very important model that guides marketing researchers in terms of revealing the potential of the external environment to affect behaviors and the connection of human behavior with the environment. The purpose of this study is to investigate the effect of the store atmosphere on the positive emotional reactions of customers in the context of environment, design and social factors based on the S-O-R model and whether this effect affects impulsive purchasing decisions. In addition, it was aimed to determine the mediating role undertaken by the hedonic motivation, which is considered as a personal factor, in this interaction. Design/methodology/approach – In this quantitative study, first, a conceptual framework on the basis of relevant literature within the scope of research topic was created, and then a survey was conducted over 418 customers of a store serving in the retail clothing sector and has chain stores all around Turkey. Afterward, 418 survey data obtained were interpreted using SPSS AMOS 21 structural equation modeling software. Findings – As a result of the study; It was determined that there is a positive relationship between consumers' perceptions of the store atmosphere characteristics and their reactions towards the store atmosphere, and a similarly positive relationship between positive emotional reactions to the characteristics of the store atmosphere and impulsive purchasing behavior. Another finding is that hedonic motivation has a mediating role in the relationships between the characteristics of the store atmosphere (and the positive emotional reactions of consumers to these characteristics. Discussion – It can be said that the store atmosphere has a great influence on the behavior of customers in the store. The findings of the study contribute to the literature by emphasizing that the store atmosphere has a critical role in increasing the emotional and behavioral reactions of customers. Especially, by marketing managers, regulating the atmosphere in the store in a way that increases the time customers spend while shopping and in this sense, improving the emotional reactions of the customers in a positive way can be effective in impulsive purchasing decisions. In today's modern consumption approach, making purchasing decisions with hedonic motivation to take pleasure and the intermediary role of hedonic motivation in this relationship indicates the importance of the need to create consumer-based marketing strategies to be developed.
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- 2021
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9. Determinants of the online purchase intention: hedonic motivations, prices, information and trust
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Alzira Marques and Pedro Espírito Santo
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Marketing ,Organizational Behavior and Human Resource Management ,Hedonic motivation ,business.industry ,Strategy and Management ,media_common.quotation_subject ,Context (language use) ,Advertising ,Sample (statistics) ,Structural equation modeling ,Purchasing ,Order (business) ,Management of Technology and Innovation ,Loyalty ,The Internet ,Business and International Management ,business ,media_common - Abstract
PurposeThe Internet has changed the nature of purchasing, proof of this being the proliferation of e-commerce sites which have seen their activity grow more quickly due to the COVID-19 pandemic. Therefore, the authors aim to investigate the impact of the consumer's hedonic motivations, price, access to information and trust on the online purchase intention.Design/methodology/approachA quantitative, transversal study of a conclusive nature was carried out. Based on information gathered through a questionnaire administered to a sample of 750 online purchasers, a structural equation model was estimated.FindingsThe results showed that the intention to continue purchasing in online shops is partly explained by access to information online, hedonic motivations and trust in e-commerce sites. It stands out that online information generates trust, and the perception of online prices does not influence loyalty but has a positive influence on hedonic motivations.Research limitations/implicationsAlthough some constructs were ignored, for example, the integration of channels, experiential marketing and the fear of fraud, including unauthorised use of personal details, the study shows that easy access to useful information about products, prices, promotions is an important antecedent of online purchase.Practical implicationsOnline shop managers should pay special attention to e-commerce websites, and the information provided there should explore consumer's hedonic motivations for adventure. Furthermore, it is fundamental to create trust in order to maintain the interest in online shopping.Originality/valueThe estimation of the structural model in the context of online shopping includes the influence of utilitarian motivations (price and access to information), which offer a rational experience and also include emotional motivations (hedonic adventure motivations) on the intention to buy online. The results also revealed that it plays an important role to promote online trust and online loyalty.
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- 2021
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10. Reimaging the mobile money ecosystem and financial inclusion of MSMEs in Uganda: Hedonic motivation as mediator
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George Okello Candiya Bongomin, Francis Yosa, and Joseph Mpeera Ntayi
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Service (business) ,Financial inclusion ,Economics and Econometrics ,Hedonic motivation ,business.industry ,Mobile phone ,Mobile payment ,General Social Sciences ,Small and medium-sized enterprises ,Marketing ,business ,Financial services ,FinTech - Abstract
PurposeMobile money is a service in which the mobile phone is used to access financial services. Thus, the mobile money platform should be user-friendly with hedonic features that are attractive and pleasurable to the users. The main purpose of this paper is to establish the mediating effect of hedonism in the relationship between mobile money adoption and usage and financial inclusion of micro small and medium enterprises (MSMEs) in Uganda.Design/methodology/approachThis study reports interesting findings by using data obtained from MSMEs located in northern Uganda. The structural equation and measurement models were generated in analysis of moment structures (AMOS) to answer the hypotheses of this study.FindingsThe findings suggest that including hedonism in the model improves mobile money adoption and usage by 12.7 percentage points in order to promote financial inclusion of MSMEs in Uganda. Hedonism is found to affect mobile money adoption and usage, which in turn influences financial inclusion.Research limitations/implicationsThis study used cross-sectional data to document the mediating effect of hedonism in the relationship between mobile money adoption and usage and financial inclusion. The study analyzed mobile money adoption and usage, hedonism, and financial inclusion from the MSMEs owners' perspective. Future research could use relevant longitudinal data to verify multiple benefits of hedonism in enhancing mobile money adoption and usage as well as other potential digital financial technologies.Practical implicationsThis study categorically informs mobile telephone network operators and inventors of mobile money applications to invest more in developing pleasurable and user-friendly mobile money features that can attract more users. The digital financial services' application developers should design user-friendly mobile money applications that suit the needs of all users. This requires careful understanding of diverse attractive features of mobile money services.Originality/valueThis study offers direction to developers of mobile money applications to design pleasurable and user-friendly mobile money platform with features, which are attractive to the different users. Particularly, it highlights the role of hedonic motivation in promoting adoption and use of mobile money technology to increase the scope of financial inclusion of MSMEs in a developing country like Uganda. Indeed, the novelty in this paper is grounded on a blend of financial technology and psychology to promote financial inclusion in under developed economies.
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- 2021
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11. Digital Payment and Its Growth in the Time of COVID – 19
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S. Manoharan, Saravanan M P, and Paneerselvam S
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Marketing ,Expectancy theory ,Hedonic motivation ,Sociology and Political Science ,Communication ,media_common.quotation_subject ,Context (language use) ,Payment ,Currency ,Negative relationship ,Value (economics) ,Psychology ,media_common ,Social influence - Abstract
The Indian payments landscape has undergone a makeover in the recent past with the decision to demonetise leading to a shortage of physical currency. The current COVID-19 pandemic created a contamination fear while exchanging and using currency. Hence, the customers started adopting digital payments. Research was conducted in this context to investigate the behaviour intentions of the customers regarding digital payment usage through application of the Unified Theory of Acceptance and Use of the Technology-2 (UTAUT2) model. This paper explores the behaviour intentions of using digital payments during the pandemic. A survey questionnaire was designed to collect the required information from 271 respondents through the judgemental sampling technique. The data were analysed using SPSS and AMOS. The results revealed that, among the seven constructs examined, effort expectancy and habit had a positive effect on behaviour intentions. No association was elicited between social influence, facilitating condition and price value on behaviour intentions. The findings also uncovered a moderately significant negative relationship between performance expectancy and hedonic motivation on behaviour intentions. Compared to prior studies, the findings regarding a few constructs from our study were in line with earlier work, whilst others were found to be not so. Also, the timing of the study might have played a role in influencing the results as most of the customers felt it was convenient to use digital payments compared to physical currency during the pandemic.
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- 2021
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12. Factors influencing the intention behind mobile wallet adoption: perceptions of university students
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Ibrahim Youssef Al Youssef, Wasef Mater, Moteeb A. Al Moteri, Waleed Mugahed Al-Rahmi, Nasim Matar, and Omar A. Alismaiel
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Technological innovations. Automation ,Entrepreneurship ,Hedonic motivation ,media_common.quotation_subject ,Economics, Econometrics and Finance (miscellaneous) ,HD45-45.2 ,Management, Monitoring, Policy and Law ,Unified theory of acceptance and use of technology ,Structural equation modeling ,Environmental sciences ,Management of Technology and Innovation ,Conceptual model ,Mobile payment ,GE1-350 ,Business ,Business and International Management ,Marketing ,Construct (philosophy) ,media_common ,Social influence - Abstract
The desire of students towards adopting the mobile wallet technology can be affected by various factors. The exploration of these factors and the discussion of the future uses of this technology among university students are the targets of this study. The conceptual model employs the unified theory of acceptance and use of technology besides the self-efficacy construct in this research. Primary data was collected online by surveying 389 university students. The model was subsequently validated by employing the structural equation model. From the results obtained, the intention of students in the utilization of mobile wallet technology are largely affected by trust, self-efficacy, facilitating conditions (FC), hedonic motivation (HM), effort expectation (EE), performance expectation (PE), social influence (SI) and price value (PV). This research’s findings highlight the most significant factors in determining the intention behind mobile wallet technology utilization. The developed model is an appropriate research model to explore mobile wallet technology among students. This model focuses on students from private universities, which may limit its universality. The results of this analysis can benefit multiple institutions that use mobile wallet technology as a part of their services, such as banks, financial organizations and mobile payment system suppliers. Factors influencing customers’ intention behind adopting the latest technology-related services in developing countries are not sufficiently reported in the literature. This research paper can be considered the first to examine the intention behind the utilization of mobile wallets in developing countries.
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- 2021
13. Augmenting the formation of esports gameplay intention: interaction effects of genre and gender
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Kevin K. Byon, Wooyoung (William) Jang, Antonio S. Williams, and Paul M. Pedersen
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Marketing ,Expectancy theory ,Hedonic motivation ,Strategy and Management ,Context (language use) ,Unified theory of acceptance and use of technology ,Moderation ,Structural equation modeling ,Tourism, Leisure and Hospitality Management ,Business and International Management ,Psychology ,Social psychology ,Consumer behaviour ,Social influence - Abstract
PurposeWhile each genre and gender has been revealed as significant moderators for esports gameplay intention, exploring the interaction effects between genre and gender could broaden our understanding of the drivers’ relative effects on esports gameplay intention. Thus, the purpose of this study is to examine the interaction effects of gender and genre in the relationship between esports gameplay intention and its drivers (i.e. hedonic motivation, habit, price value, effort expectancy, social influence and flow).Design/methodology/approachThe hypothesized model was examined using data from a sample (N = 1,194). For the purposes of data analysis, confirmatory factor analysis and structural equation modeling were used to examine the hypothesized model. Then, a series of structural invariance tests were conducted to compare the interrelationship between the six determinants and esports gameplay for the six-group model.FindingsThe results of the six-group model comparison indicated that the interaction between gender and genre moderates the relationship between drivers and esports gameplay intention. In particular, the following moderation effects were observed: (1) “social influence-esports gameplay intention” between “male-physical enactment” and “female-physical enactment”; (2) “habit-esports gameplay intention” and (3) “effort expectancy-esports gameplay intention” between “female-imagination” and “female-physical enactment”; (4) “hedonic motivation-esports gameplay intention” and (5) “effort expectancy-esports gameplay intention” between “female-physical enactment” and “female-sport simulation.”Originality/valueThe findings of this current study contributed to clarifying the genre and gender effects in esports gameplay intention and thus the extension of the Esports Consumption (ESC) model (Jang et al., 2020a) and the technology adoption literature. Since the ESC model grounded the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the improvement of the ESC model extended UTAUT2. In consumer behavior research in the esports context, this current study contributed to the extension of UTAUT2 on the new moderating mechanisms by adding the interaction between gender and esports game genre.
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- 2021
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14. The Nexus of Covid-19 Pandemic and Behavioral Intention in Using Mobile Banking among Students
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Popy Novita Pasaribu
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Variable (computer science) ,Hedonic motivation ,Mobile banking ,Coronavirus disease 2019 (COVID-19) ,Work from home ,Pandemic ,Marketing ,Psychology ,Nexus (standard) - Abstract
The Covid-19 pandemic conditions has accelerated the use of digital applications due to the situation of people's movements being limited by work from home, school form home, as well as restrictions on social, community and religious activities. The purpose of the study was to see the effect of the UTAUT2 Model on the behavioral intention of adopting mobile banking with the addition of the covid-19 pandemic variable among private students in Jakarta. Data processing using multiple regression with SPSS 26.0 application. The COVID-19 pandemic has had a significant influence along with the Utaut2 Model on the behavioral intention of adopting the use of mobile banking among private students in DKI JAKARTA. Three factors that have been shown to have a significant positive influence are hedonic motivation, habits and the COVID-19 pandemic.
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- 2021
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15. Unfolding factors behind internet-banking adoption in Bangladesh: An extension of UTAUT2 with perceived security and trust
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Najma Kabir, Sharmin Akter, and Tahmina Reza
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Expectancy theory ,Nonprobability sampling ,Hedonic motivation ,business.industry ,Developing country ,Context (language use) ,The Internet ,Marketing ,business ,Developed country ,Social influence - Abstract
Over the last decade, Internet banking is making its own acceptance worldwide including both economically stable as well as in developing countries. Though an ample amount of research on Internet banking (IB) adoption is accessible in developed countries and in some developing countries, it is scant in Bangladesh. Therefore, the aim this study is to analyze the predictors that influences customers in IB adoption in Bangladesh. Incorporating two external variables, namely perceived technology security (PTS) and trust with the UTAUT2, a survey questionnaire was developed and distributed among Bangladeshi customers using online platforms. Using convenience sampling method as a nonprobability sampling technique, a total 280 responses were gathered in an online survey and analyzed following PLS-SEM strategy. This study revealed that PTS, performance expectancy, trust, effort expectancy (EE), social influence (SI), facilitating conditions (FC), price value (PV), and hedonic motivation (HM) have significant influences on IB adoption in the Bangladesh context while habit (HT) has found insignificant. Further, while we investigated the gender differences between the relationships of exogenous and endogenous constructs using PLS-MGA (multi-group-analysis), we found that trust, HT, PV, EE, and FC are significant for female whereas PTS, SI, and PE are significant for male respondents. Gender also moderates the relationships between HT and IB adoption, and, trust and IB adoption. This study contributes in the literature of IB adoption as well as offers some valuable implications for Banks in developing country to increase the IB adoption.
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- 2021
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16. Modeling hedonic motive–based segments of wine festival visitors using decision tree approach
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Vasanth Kamath, Valsaraj Payini, Jyothi Mallya, and Kartikeya Bolar
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Wine ,Hedonic motivation ,media_common.quotation_subject ,05 social sciences ,Decision tree ,Survey research ,Market segmentation ,0502 economics and business ,Loyalty ,050211 marketing ,Segmentation ,Marketing ,Psychology ,050212 sport, leisure & tourism ,Consumer behaviour ,media_common - Abstract
Purpose This study aims to identify and validate the different clusters of wine festival visitors based on their hedonic motivation. Further, this study also sought how identified clusters were different in terms of perceived value, satisfaction and loyalty to the wine festival. Design/methodology/approach A survey was conducted during the International Beach Wine Festival held in Karnataka, India, to collect primary data from 400 visitors. Data were subjected to a two-step cluster analysis. Further, cluster segmentation based on visitors’ demographics, perceived value, satisfaction and loyalty was conducted. Decision tree analysis based on recursive partitioning algorithm was used to validate the clusters. Findings A two-step cluster analysis identified two distinct segments and named those as elite and informal visitors based on hedonic motivation. The cluster scores show that the elite group had the best ratings on social status, socialization and family harmony. On the other hand, the informal group had top scores for wine tasting, enjoyment, change from routine and the festival atmosphere. Decision tree analysis results indicate that social status enjoyment and taste motives differentiate an informal group from the elite group. Research limitations/implications This study was conducted in a wine festival held in a single location. To assess the strength of the results, case studies in other regions will be of importance. Originality/value This study extended the knowledge of the wine festival by adapting hedonic motivation as a basis for wine festival segmentation. Besides, this study’s empirical findings would greatly benefit wine festival organizers to formulate an appropriate marketing strategy to target each wine festival visitors’ cluster based on the differentiating factors obtained from the decision tree modelling.
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- 2021
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17. Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective
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Acai Sudirman, Fenny Krisna Marpaung, Maria Apsari Sugiat, Reni Shinta Dewi, and Ernest Grace
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Service (business) ,Expectancy theory ,Hedonic motivation ,Stimulus (economics) ,Mobile banking ,Financial transaction ,Business ,Marketing ,Structural equation modeling ,Social influence - Abstract
The existence of mobile banking services is currently experiencing rapid growth. Adopting such a large number of users makes mobile banking services one of the main needs to meet the needs of conducting financial transactions. Therefore, there is a need for additional information for mobile banking service developers on the dominant factors influencing user behavioral intentions. This research is present as a forum to provide an overview of the user's perspective on Mestika bank's mobile banking service. This research aims to find out what factors play an important role in behavioral intention to use Mestika bank's mobile banking services based on the UTAUT2 concept. The research instrument used a questionnaire distributed online to 240 respondents in Medan City and Pematangsiantar City, Indonesia. Next, the researcher tested the hypothesis using Structural Equation Modeling (SEM) based on a variant called Partial Least Square (PLS) and the SmartPLS version 3.0 application as a tool to analyze it. This research concludes that effort expectancy has the most significant influence and plays a very important role in shaping the behavioral intention of using Mestika bank's mobile banking. Then performance expectancy and social influence hedonic motivation also significantly influence behavioral intentions to use Mestika bank's mobile banking. Furthermore, the results of this study also conclude that facilitating conditions and habit have no significant effect on behavioral intentions to use Mestika bank's mobile banking.
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- 2021
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18. Extending UTAUT2 in M-banking adoption and actual use behavior: Does WOM communication matter?
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Hedyeh Ruholahpur, Majid Fattahi, Milad Farzin, Fatemeh Yahyayi Kharkeshi, and Marzieh Sadeghi
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Expectancy theory ,Hedonic motivation ,Service quality ,Mobile banking ,05 social sciences ,02 engineering and technology ,Unified theory of acceptance and use of technology ,Structural equation modeling ,Conceptual framework ,020204 information systems ,0502 economics and business ,0202 electrical engineering, electronic engineering, information engineering ,050211 marketing ,Marketing ,Psychology ,Consumer behaviour ,Earth-Surface Processes - Abstract
Purpose The purpose of this study is to investigate important factors that help explain customer willingness to adopt mobile banking (M-banking). To this end, the unified theory of acceptance and use of technology 2 (UTAUT2) was applied and to more accurately predict customer behavioral intentions, it was attempted to extend it. Design/methodology/approach The research data were collected from 396 customers of Iranian private banks who had the experience of using M-banking. The structural equation modeling technique was used to test the research hypotheses. Findings Findings suggest that performance expectancy, effort expectancy, social influence, facilitating conditions, habit, hedonic motivation, perceived value and trialability are endorsed as proponents of M-banking adoption intention. On the other hand, M-banking adoption intention has also had a significant positive effect on actual use behavior and word-of-mouth (WOM). WOM has also influenced actual use behavior and mediated the relationship between M-banking adoption intention and actual use behavior. Research limitations/implications The present study focuses on private banks, therefore, although it is sufficient, it is limited to private cases. This study contributes to the literature on M-banking services and actual use behavior. By appropriately focusing on M-banking adoption intention and the service quality provided, banks can strengthen their relationships with customers, thereby stimulating actual customer behavior such as actual use behavior and WOM. Originality/value From theoretical and managerial aspects, this study has particular value for the literature on M-services’ intention in general and banking in particular. The present study provides a conceptual framework for M-banking adoption intention, which could be used in M-banking services. In addition, this study sought to extend UTAUT2 and to examine the mediating role of WOM in actual use behavior motivation as well.
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- 2021
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19. DEMATEL method of analysing the factors influencing the decision to adopt virtual reality technology by real estate firms in Lagos property market
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Ayodele Samuel Adegoke, Timothy Tunde Oladokun, Timothy Oluwafemi Ayodele, Samson Efuwape Agbato, and Ahmed Ademola Jinadu
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Cultural Studies ,Expectancy theory ,Hedonic motivation ,Renewable Energy, Sustainability and the Environment ,05 social sciences ,Real estate ,02 engineering and technology ,Building and Construction ,Virtual reality ,Urban Studies ,0502 economics and business ,Architecture ,Value (economics) ,Agency (sociology) ,0202 electrical engineering, electronic engineering, information engineering ,020201 artificial intelligence & image processing ,Business ,Estate ,Marketing ,050203 business & management ,Civil and Structural Engineering ,Social influence - Abstract
PurposeThe study analysed the factors influencing real estate firms' (REFs) decision to adopt virtual reality (VR) technology using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method. This was done to enhance the practice of real estate agency in Nigeria.Design/methodology/approachData were elicited from eight real estate experts. These experts were heads of the agency department of firms that had been in existence for a minimum of five years in the Lagos property market. The data analysed in this study were collected with the aid of a questionnaire.FindingsThe result revealed that use intention was influenced by performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and UB. Also, facilitating conditions, habit and use intention did not influence use behaviour. Overall, six constructs, which include price value (Ri − Cj value = 0.1284), use behaviour (Ri − Cj value = 0.0666), social influence (Ri − Cj value = 0.0583), facilitating conditions (Ri − Cj value = 0.0323), performance expectancy (Ri − Cj value = 0.0196) and effort expectancy (Ri − Cj value = 0.0116), were significant predictors of the factors influencing the decision of REFs to adopt VR. Of these constructs, the Ri − Cj values indicated that price value had the highest causative influence.Practical implicationsThe result of this study will bring REFs to the consciousness of the factors that could affect their adoption of VR technology. This study will also assist the Nigerian Institution of Estate Surveyors and Valuers in appropriately enlightening REFs on the integration of VR technology into the agency practice especially at this time when all health protocols and guidelines need to be observed to help flatten the curve of the Covid-19 pandemic.Originality/valueThis study is the first to have an insight into the analysis of the factors influencing REFs' decision to adopt VR technology using the DEMATEL method.
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- 2021
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20. Effects of UTAUT 2 Model on the Use of BCA Mobile Banking in Indonesia
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Aniek Susilowati et. al.
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Service (business) ,Hedonic motivation ,Mobile banking ,business.industry ,Financial institution ,General Mathematics ,Information technology ,Education ,Product (business) ,Computational Mathematics ,Computational Theory and Mathematics ,The Internet ,Business ,Marketing ,Database transaction - Abstract
The m-banking service is a long-distance transaction platform that is innovative and strategic product provided by financial institution. It has succeeded in removing physical limitation of banking activities through the use of mobile device by customers. Support for the advance in internet technology bringing about considerable and continuous changes in banking operational have enabled customers to connect with business world and make transaction at any time, so that it also changes how customers use banking services. The World’s Best Bank has positioned BCA as a bank capable of adapting to pandemic situation because its banking services related to technology is considered as the best. Therefore, this research recognizes the need for testing factors affecting BCA customers to adopt and continue to use BCA m-banking service. Design/methodology/approach – the conceptual relationship of behavior intention on the acceptance and the use of information technology in this research used UTAUT2 model. Primary data were processed using SEM method with SMART-PLS software collected from survey questionnaires carried out to 400 respondents having BCA accounts and using BCA m-banking in the last 3 months. Findings – the main factors such as habit, hedonic motivation and facilitating condition were found to provide significant effect on behavior intention of customers to adopt and use BCA m-banking service. Practical implications – the findings are expected to educate public about m-banking service capable of facilitating banking transaction and recommending banking system to provide a safe m-banking service and it also requires sustainable development.
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- 2021
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21. Factor affecting the use of e-money in millennial generation: Research model UTAUT 2
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Lizar Alfansi and Muhammad Yasser Iqbal Daulay
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Hedonic motivation ,Variables ,Java ,media_common.quotation_subject ,Sample (statistics) ,Unified theory of acceptance and use of technology ,Survey methodology ,Electronic money ,Business ,Marketing ,computer ,Social influence ,computer.programming_language ,media_common - Abstract
This study aims to determine the factors that influence users in using electronic money in transactions. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used as a research model with independent variables: performance expectations, facility conditions, social influence, expectations, perceived values, habits, beliefs, and hedonic motivation. The dependent variable in this study is actual use and interest to be used as a mediator variable. This research method uses an online survey method that is distributed using Google Surveys. This study's sample was 194 electronic money users spread across three major cities in Indonesia, such as DKI Jakarta, West Java, and Central Java. Primary data collected were analyzed using SmartPLS software. The study results explain that trust is a substantial factor in influencing the use of electronic money. Companies, in this case, must pay attention to system security factors to be able to attract millennials using electronic money.
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- 2021
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22. E-Government Acceptance and Trust
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Bilal Chebaro and Rania Fakhoury
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Expectancy theory ,Matching (statistics) ,Hedonic motivation ,Government ,Corruption ,business.industry ,media_common.quotation_subject ,Structural equation modeling ,The Internet ,Marketing ,business ,Psychology ,media_common ,Social influence - Abstract
Lebanon is a small developing market that is making significant investments in e-government technology. The expectation is that it will improve the quality of life and decrease corruption. The current research is survey-based using a structural equation modeling technique that investigates citizens' behavioral intentions towards using e-services and cross-validates a previous study with a new matching data sample. One hundred six questionnaires were analyzed, and findings showed significant relationships between UTAUT2 constructs (performance expectancy, habit, social influence, price value, and trust in the internet) and intention to use e-government services in Lebanon. The results also shed light on e-government adoption inhibitors (effort expectancy, facilitating conditions, hedonic motivation, and trust in government). Therefore, the findings will be beneficial to the Lebanese government to develop and improve the e-services. Despite achieving its aim, this study has its limitations, which constitute the future research direction.
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- 2021
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23. Examining Factors Influencing Consumers Intention and Usage of Digital Banking: Evidence from Indonesian Digital Banking Customers
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Noor Awanis Muslim, Raditha Hapsari, and Rila Anggraeni
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Value (ethics) ,Expectancy theory ,Hedonic motivation ,digital banking ,use behavior ,behavior intention ,HF5001-6182 ,indonesia ,Collectivism ,Unified theory of acceptance and use of technology ,Affect (psychology) ,Nonprobability sampling ,utaut2 ,technology acceptance ,Automotive Engineering ,Business ,Marketing ,Psychology ,Social influence - Abstract
This paper aims to analyze important factors influencing the intention and use of digital banking as perceived by consumers of the Indonesia commercial bank. This paper adopts variables in the unified theory of acceptance and use of technology 2 (UTAUT 2). The data was collected by distributing questionnaires to the 281 respondents by employed purposive sampling technique. To assessing the acceptance model, a structural equation approach based on Partial Least Squares (SEM-PLS) was used. The UTAUT2 model was proved adequate to explain digital banking behavior intention and usage. The findings demonstrated that habit is the highest variable that determines the behavioral intention and use behavior. Hedonic motivation and social influence also predict intention. Indonesia has a collectivist culture, which emphasizes the high value of the group, so opinions and information from others will affect people's intentions and actions. Surprisingly, effort expectancy, facilitating conditions, performance expectancy, and price value do not have a significant relationship which some possible reasons were explained further. In this article, practical impication also discussed.
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- 2021
24. Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective
- Author
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Enping Shirley Mai, Trang P. Tran, and Erik C. Taylor
- Subjects
Marketing ,Hedonic motivation ,Brand awareness ,05 social sciences ,Advertising ,Moderation ,Brand loyalty ,Mobile phone ,0502 economics and business ,050211 marketing ,Brand equity ,Business ,050203 business & management ,Use value ,Service-dominant logic - Abstract
Mobile devices have become a dominant feature of modern life, and increasingly organizations are employing dedicated mobile phone applications to maintain communication with consumers. Despite the increasing adoption of these branded apps among firms, however, a comprehensive framework explaining how these branded apps create value for both consumers and firms has yet to emerge in the marketing literature. Drawing from motivational and service-dominant logic theories, this paper develops a model of the effects of motivational sources on value in use, which translates into higher brand equity. Analysis results from 323 branded app users show that five hypotheses capturing the main effects are supported. However, four hypotheses pertaining to moderation effects are not supported. Specifically, utilitarian motivation and hedonic motivation have an impact on value in use, which in turn leads to enhanced perceived quality, brand loyalty, and brand awareness and associations–the three components of brand equity.
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- 2021
- Full Text
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25. Competitors' envy, gamers' pride: An exploration of gamers' divergent behavior
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Rashmini Sharma, Gurmeet Singh, and Shavneet Sharma
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Marketing ,Social comparison theory ,Pride ,Hedonic motivation ,Cheating ,media_common.quotation_subject ,05 social sciences ,Control (management) ,ComputingMilieux_PERSONALCOMPUTING ,Theory of planned behavior ,Competitor analysis ,0502 economics and business ,Positive relationship ,050211 marketing ,Psychology ,Social psychology ,050203 business & management ,Applied Psychology ,media_common - Abstract
Cheating in games has existed since the beginning of video games. The landscape of gaming and cheating has changed profoundly with its migration to the online environment. This study aims to investigate the unethical behavioral intention of online gamers. The Theory of Planned Behavior and Social Comparison Theory is used to develop a comprehensive framework to understand gamers' cheating intention. This study employs a quantitative approach to collect data from 404 gamers using a random sampling technique. Results show that attitude, subjective norms, perceived behavioral control, hedonic motivation, and benign envy influences gamers' online cheating intention. Online cheating intention was found to influence online cheating behavior positively. Looking at the moderating effect of ethical judgment, this study revealed that ethical judgment dampens the positive relationship between attitude, benign envy, and perceived behavioral control on gamers' online cheating intention. This study is the first to explore the impact of different types of envy on divergent gaming behavior. It contributes to the literature by generating insights into an under‐researched area of divergent online gaming behavior.
- Published
- 2021
- Full Text
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26. Examining augmented reality adoption by consumers with highlights on gender and educational-level differences
- Author
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Salma S. Abed
- Subjects
Expectancy theory ,Hedonic motivation ,Strategy and Management ,05 social sciences ,Developing country ,Regression analysis ,Variance (accounting) ,Affect (psychology) ,0502 economics and business ,050211 marketing ,Augmented reality ,Business and International Management ,Marketing ,Psychology ,050203 business & management ,Social influence - Abstract
Purpose This study aims to explore the factors that could affect consumers’ adoption of augmented reality (AR) and investigate the interaction between gender and educational level on intention to adopt AR in developing countries as demonstrated here by Saudi Arabia. Design/methodology/approach The examined constructs were developed by integrating factors from the unified theory of acceptance and the use of technology (UTAUT2), including performance expectancy, expectancy effort, social influence, facilitating conditions, hedonic motivation and habit. Price value was eliminated and innovativeness was added to the examined constructs. Data were collected from 673 Saudi consumers through an online survey by implementing a convenience sampling. Furthermore, the effect of gender and education level on behavioral intention to adopt AR by consumers was examined. Findings The results of the regression analysis showed that the independent variables statistically significantly predict the consumers’ behavioral intention toward AR adoption with all the examined constructs. The proposed model was able to explain 84% of the variance of behavioral intention. Furthermore, there was a statistically significant interaction between the effects of gender and educational level on intention to adopt AR. Practical implications This study will clarify the relatively low diffusion rate of AR adoption in Saudi Arabia, which will help business owners and marketers to develop the right strategies, especially strategies that are associated to marketing and developing mobile applications by incorporating AR technologies, which will attract the attention of many users. Originality/value This is one of the few studies that has explored the intention to adopt AR by consumers by examining the UTAUT2 constructs in the Middle Eastern cultural contexts, in contrast to previous studies, specifically Saudi Arabia. This study further investigated the interaction between the effects of gender and educational level on intention to adopt AR.
- Published
- 2021
- Full Text
- View/download PDF
27. Behavioural intention and adoption of internet banking among clients’ of Islamic banks in Malaysia: an analysis using UTAUT2
- Author
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Ahmad Khaliq, Hafezali Iqbal Hussain, Hassanudin Mohd Thas Thaker, Anwar Allah Pitchay, and Mohamed Asmy Mohd Thas Thaker
- Subjects
Marketing ,Expectancy theory ,Hedonic motivation ,business.industry ,05 social sciences ,Islam ,Unified theory of acceptance and use of technology ,Action (philosophy) ,Conceptual framework ,0502 economics and business ,050211 marketing ,The Internet ,Business ,050203 business & management ,Social influence - Abstract
Purpose This study aims to investigate the behavioural intention and adoption of internet banking (IB) among clients of local and foreign Islamic banks in Malaysia. Design/methodology/approach Survey questionnaires were distributed among the Islamic banks’ clients at two main states, namely, Kuala Lumpur and Selangor. The number of clients involved is 319 (n = 319). The data was analysed using the partial least square (PLS) and theoretically, the research framework in this study is guided by the unified theory of acceptance and use of technology 2 (UTAUT2). Findings The smart PLS analysis yielded three main outcomes, namely, the variables such as performance expectancy, effort expectancy, price value, facilitating conditions and habit have a positive influence over the behavioural intention and subsequently lead to the adoption of IB. The other two variables, namely, social influence and hedonic motivation were negatively-related and insignificant for behavioural intention. Third, this paper also noticed that facilitating conditions and habits have a direct relationship with the adoption of IB. Practical implications Based on the findings, Islamic banks can take necessary action to design a better policy to further accelerate the usage of IB among their client. By identifying those factors, this, perhaps, can allow Islamic banks to invest more ideas on those significant factors that influence their interest, and subsequently leads to good business to Islamic banks as the clients nowadays are looking for simplicity and convenience factors when using IB. Originality/value This research is expected to enhance existing literature on internet banking, especially in Islamic banking research on the technological edge. Limited research has been done in Malaysia, particularly on the intention and continuous adoption of IB in Islamic banks using the UTAUT2 framework. This would be breakthrough research in identifying factors that influence customers’ continuous adoption of IB.
- Published
- 2021
- Full Text
- View/download PDF
28. Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services
- Author
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Andrés Palacio-Fierro, Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, and Carlos Ramos-Galarza
- Subjects
Marketing ,Service (business) ,Consumption (economics) ,Hedonic motivation ,media_common.quotation_subject ,05 social sciences ,Affect (psychology) ,Structural equation modeling ,Optimism ,0502 economics and business ,Mediation ,050211 marketing ,Business ,050203 business & management ,Consumer behaviour ,media_common - Abstract
This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online shopping, online banking, and online music streaming. In the second phase, the hypotheses were tested with a random sample of 754 adults. The results were consistent in the three structural equation models (one for each service). Optimism acts indirectly, through the mediation of hedonic and utilitarian motivations. Innovativeness acts through a similar indirect channel, but it also acts directly. One of the marketing implications of this study is that simply concentrating on consumer attitudes towards technology is not enough, since it is necessary to consider their indirect effects on the tendency to use a service.
- Published
- 2021
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29. Intention to use mobile banking services: an Islamic banking customers’ perspective from Sri Lanka
- Author
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Ahamed Hilmy Hayathu Mohamed, Sabraz Nawaz Samsudeen, and Gunapalan Selvaratnam
- Subjects
Marketing ,Expectancy theory ,Hedonic motivation ,Mobile banking ,05 social sciences ,Questionnaire ,Context (language use) ,02 engineering and technology ,Unified theory of acceptance and use of technology ,Structural equation modeling ,Likert scale ,020204 information systems ,0502 economics and business ,0202 electrical engineering, electronic engineering, information engineering ,050211 marketing ,Business - Abstract
Purpose This paper aims to identify the determinants of the intention to use mobile banking services among Islamic Banking customers in Sri Lanka. The study was carried out based on the Unified Theory of Acceptance and Use of Technology (UTAUT 2). The predictor variables of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and habit were used to predict the variable of behavioural intention to use. The moderating variables entail age, gender and experience. Design/methodology/approach Quantitative method with questionnaire survey was used. Data collection relied on the questionnaire survey method of which items were derived and adapted from past literatures. The responses were captured using the seven-point Likert scale. The study population consisted of Islamic Banking customers in Sri Lanka. A total of 594 questionnaires were returned of which 582 were found usable for analysis. Data analysis was conducted using the partial least square structural equation modelling along with SmartPLS 3. Findings The analysis results demonstrated the significant effect of all the variables on the Islamic Banking customers’ intention to use m-banking services along with the significant effect of the moderating variables as initially hypothesized. Practical implications As the first study of its kind in the context of Islamic banking customers in Sri Lanka, this study offers decision makers valuable guidelines for when they intend to re-engineer their m-banking applications and promote them to the public. Originality/value Following a comprehensive literature review, this study is identified as the pioneering effort in the investigation of m-banking usage intention among Islamic Banking customers in Sri Lanka. Therefore, this study contributes new knowledge and insights to the existing body of literature by confirming the viability of the UTAUT2 model in driving m-banking usage adoption among Islamic Banking customers in Sri Lanka.
- Published
- 2020
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30. Understanding drivers and outcomes of brand attachment in mobile branded apps
- Author
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Christopher P. Furner, Trang P. Tran, and Pia A. Albinsson
- Subjects
Marketing ,Hedonic motivation ,media_common.quotation_subject ,05 social sciences ,Mobile apps ,Mobile computing ,Advertising ,Context (language use) ,Affection ,0502 economics and business ,Conceptual model ,050211 marketing ,Continuance ,Business and International Management ,Psychology ,050203 business & management ,Social motivation ,media_common - Abstract
Purpose Mobile computing is an emerging trend. Building on motivational theories, brand attachment and mobile application literature, this paper tests a conceptual model with the aim to provide insights into antecedents and outcomes of consumer brand attachment in a mobile app context. Design/methodology/approach A model is developed in which antecedents and outcomes of brand attachment in a branded mobile app context are examined. Data collected from 228 mobile app users were analyzed using PLS-SEM. Findings The results confirm that hedonic motivation is positively associated with brand attachment. Nevertheless, the effects of utilitarian motivation and social motivation on brand attachment are not supported. As anticipated, brand attachment is positively associated with three outcomes, including continuance intention, purchase intention and word-of-mouth communication. Originality/value The paper extends the Mobile Application Stickiness paradigm by including brand characteristics, which had not previously been explored. Also, in terms of attachment in a mobile context, only affection has been explored; this study includes connection and passion to investigate how those components enhance desired outcomes.
- Published
- 2020
- Full Text
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31. Consumers’ usage and adoption of e-pharmacy in India
- Author
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Mallika Srivastava and Madhur Raina
- Subjects
Marketing ,Expectancy theory ,Hedonic motivation ,business.industry ,Health Policy ,05 social sciences ,02 engineering and technology ,Space (commercial competition) ,Unified theory of acceptance and use of technology ,Purchasing ,020204 information systems ,0502 economics and business ,Health care ,0202 electrical engineering, electronic engineering, information engineering ,050211 marketing ,Technology acceptance model ,business ,Psychology ,Social influence - Abstract
Purpose This paper aims to identify and empirically validate the various factors for adoption, usage and intention to recommend e-pharmacy for purchasing medications by consumers. Design/methodology/approach Based on constructs from well-established theoretical models, the technology acceptance model, extended unified theory of acceptance and use of technology and self-determination theory, a model was proposed for the study. The model was validated with a sample size of 184 respondents using partial least squares method and factor analysis to establish and validate relationships among the various identified constructs. Findings The results show that performance expectancy, effort expectancy, social influence and hedonic motivation have a positive co-relation with adoption of e-pharmacy and the intention to recommend. The results depict that gender and educational background have no correlation toward adoption and intention to recommend e-pharmacies for purchasing medicines in India. Research limitations/implications This research comes along with a geographic limitation of the sample size. The research was conducted in an urban suburb city of Bengaluru, India. Practical implications At an academic level, this research will provide interesting insights for exploring adoption and usage intention of consumers toward e-pharmacy. At a managerial level, this empirically supported study will provide insights into the relationship among the various constructs and the consumers’ motivation toward adoption and usage intention of e-pharmacy. Originality/value This research is the first of its form which uses constructs from the technology acceptance model, extended unified theory of acceptance and use of technology and self-determination theory in the online healthcare space to understand consumer usage behavior.
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- 2020
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32. From driver assistance to fully-autonomous: examining consumer acceptance of autonomous vehicle technologies
- Author
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Charles Apigian, Michael A. Erskine, Timothy H. Greer, and Stoney L. Brooks
- Subjects
Marketing ,Expectancy theory ,050210 logistics & transportation ,Hedonic motivation ,media_common.quotation_subject ,05 social sciences ,Unified theory of acceptance and use of technology ,Perception ,0502 economics and business ,050211 marketing ,Business and International Management ,Psychology ,Consumer behaviour ,Autonomy ,Social influence ,media_common - Abstract
Purpose The purpose of this paper is to inform researchers who are examining the adoption of autonomous vehicle technology and to provide marketing insights for developers and manufacturers of such vehicles and their ancillary technologies. Design/methodology/approach This study assesses consumer attitudes and behavioral intentions regarding autonomous vehicles (AV) by applying the consumer version of the unified theory of acceptance and use of technology (UTAUT2). We validate the model through a behavioral research study (n = 1,154). Findings The findings suggest that attitude toward AV is primarily formed through performance expectancy, effort expectancy, social influence and hedonic motivation. Furthermore, the level of autonomy has limited effects on attitude. Originality/value This is the first study to examine attitudes toward AV through the theoretical lens of UTAUT2. Additionally, this study provides insights into consumer perceptions and the corresponding effects on attitude by moderating the level of autonomy.
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- 2020
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33. Penerimaan Pengguna E-Wallet Menggunakan UTAUT 2 Studi Kasus
- Author
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Qurrotul Aini, Muhammad Taufik Hidayat, and Elvi Fetrina
- Subjects
Expectancy theory ,Hedonic motivation ,utaut 2 ,Computer science ,Contrast (statistics) ,Service provider ,Demographic data ,Risk perception ,e-wallet ,lcsh:TA1-2040 ,penerimaan pengguna ,Value (economics) ,Marketing ,IBM ,lcsh:Engineering (General). Civil engineering (General) ,pls-sem - Abstract
E-wallet (dompet elektronik) berbasis server saat ini banyak digunakan dalam transaksi bukan tunai untuk keleluasaan dan efisiensi dalam bisnis yang diberikan oleh pemberi servis di Tangerang Selatan. Namun, masih terjadi permasalahan hilangnya saldo dan gagalnya pengisian saldo serta belum diukurnya tingkat keberhasilan implementasi e-wallet berbasis server. Salah satu faktor penentu keberhasilan sistem yang diterapkan adalah dari sisi penerimaan penggunanya. Makalah ini bertujuan mendapatkan variabel yang signifikan terhadap penerimaan pengguna e-wallet berbasis server di Tangerang Selatan dengan model UTAUT 2 dan penambahan dua variabel, yaitu perceived trust dan perceived risk. Penelitian dilakukan dengan cara kuantitatif, distribusi kuesioner/angket secara online dengan 33 pertanyaan, dan analisis data demografis dengan IBM SPSS 25 serta analisis PLS-SEM dengan SmartPLS 3.2.8. Hasilnya adalah dari dua belas hipotesis yang diusulkan, tiga hipotesis dinyatakan tidak signifikan dan ditolak karena nilai path coefficient dan t-test dari hipotesis tersebut (performance expectancy, hedonic motivation, dan price value) kurang dari 0,1 dan 1,96, sedangkan sembilan hipotesis lainnya dinyatakan signifikan dan diterima.
- Published
- 2020
34. The factors influencing customer loyalty in social commerce platform: variety-seeking and social impact perspective
- Author
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Yonathan Dri Handarkho
- Subjects
Hedonic motivation ,Variables ,Computer Networks and Communications ,Computer science ,media_common.quotation_subject ,05 social sciences ,Perspective (graphical) ,02 engineering and technology ,Social commerce ,Loyalty business model ,Social impact theory ,020204 information systems ,0502 economics and business ,Loyalty ,0202 electrical engineering, electronic engineering, information engineering ,050211 marketing ,Marketing ,Herd behavior ,Information Systems ,media_common - Abstract
Purpose This study aims to address the factors influencing customer loyalty in social commerce (SC) sites from different standpoints with the intention to use the “variety-seeking” perspective and social impact theory as the foundation of the theoretical model. Specifically, it examined the factors capable of diverting user loyalty from using the current platform to other SC sites. Design/methodology/approach The theoretical model developed consists of five factors, including the intention to switch, perceived herd behavior, life events, satiation and hedonic motivation. However, this proposed model was validated by 568 users of SC in Indonesia. Findings The result showed that all direct and indirect predictors of the dependent variable were statistically significant except the direct effect of the perceived herd behavior. Meanwhile, age, income, and experience were found to have a significant moderating effect on the direct influence on the dependent variable. Originality/value This study is different from previous studies in SC, which focused on customer loyalty. It makes an alternative approach by investigating a “negative” factor capable of diverting user attention and commitment with the current SC platform, which leads to switching to another SC.
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- 2020
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35. The Analysis of Intention and Use of Financial Technology
- Author
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Ivo Novitaningtyas, Budi Rahardjo, and Bintang Mukhammad Burhanudin Akbar
- Subjects
Nonprobability sampling ,Expectancy theory ,Hedonic motivation ,business.industry ,Sample (statistics) ,Marketing ,business ,Psychology ,Structural equation modeling ,FinTech ,Likert scale ,Social influence - Abstract
The rapid development of technologies affects the financial technology sector, especially e-money in Indonesia. This research aims to analyze the determinant from intention and use behavior of financial technology (e-money) using UTAUT2 as the model. This research took place in Jabodetabek, with a total sample of 300 people as the respondents. The purposive sampling method is used as the sampling method in this study. The scale which is used in this study is the Likert scale with a range of 1-5. Data were analyzed using descriptive and Structural Equation Modeling (SEM). The results show that performance expectations, effort expectancy, social influence, facilitation conditions, and habits are factors that influence the intention and use of e-money. On the other hand, hedonic motivation and price value do not affect behavioral intention. It indicates that using financial technology is a must and not depend on user motivation or the price of the technology. These results provide implications about several factors as the determinant of e-money for stakeholders to develop the strategy for e-money based on the most influential factor that affects consumers as users. While developing e-money technology, the developer should take into account factors such as performance expectations, effort expectancy, social influence, facilitation conditions, and habits.
- Published
- 2020
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36. Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context
- Author
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Nunu Nugraha Purnawan, Rian Piarna, and Ferdi Fathurohman
- Subjects
Expectancy theory ,Hedonic motivation ,utaut 2 ,use behavior ,Financial risk ,Social environment ,Context (language use) ,online shopping ,lcsh:Business ,perceived risk ,Risk perception ,Nonprobability sampling ,behavioral intention ,lcsh:Finance ,lcsh:HG1-9999 ,Marketing ,Psychology ,lcsh:HF5001-6182 ,adoption ,Social influence - Abstract
Online shopping is growing so rapidly and has attracted millennials in various way. Unfortunately, the discussion regarding the adoption of online shopping in millennial consumers’ context with perceived risk application was still limited. Therefore, the purpose of this study was to investigate the effect of performance expectancy, expectation efforts, social influence, facilitation conditions, hedonic motivation, price value, habits, and perceived risks on behavioral intentions and use behavior. This study also discusses the effect of perceived risks on financial risk, performance risk, and privacy risk. This study can be classified as explanatory research with purposive sampling and partial least square as sampling techniques and data analysis. This study was designed to focus on individuals who can be classified as an online shopper with a range of age of 18-35 years old. The results show that the millennial generation is influenced by the social environment and habits in shaping their behavioral intention. Millennial consumers are also proving very concerned about their perceived risk of financial, performance, and privacy issues when doing online shopping. Interestingly, six of the factors studied (performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price value, and perceived risk) do not have any influence on the intention to use online commerce technology.
- Published
- 2020
37. Determinants of Digital Banking Services in Vietnam: Applying UTAUT2 Model
- Author
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Hien Thi Nguyen, Hong Thi Mai, Thuy Thu Nguyen, and Tram Thi Minh Tran
- Subjects
Expectancy theory ,Hedonic motivation ,media_common.quotation_subject ,Vietnamese ,Context (language use) ,Development ,Unified theory of acceptance and use of technology ,General Business, Management and Accounting ,language.human_language ,language ,Habit ,Business ,Marketing ,Emerging markets ,General Economics, Econometrics and Finance ,Social influence ,media_common - Abstract
Digital banking is one of the latest applications that integrates all services of traditional banks via digitized technology. Its pivotal role in the development of banking industry has been recently recognized, especially in emerging countries such as Vietnam. This paper identified the determinants of Vietnamese consumers’ behavioural intention to adopt or use digital banking . By using the Modified Unified Theory of Acceptance and Use of Technology (UTAUT2), the eight constructing factors have been selected to examine their influences on the Vietnamese customers’ behaviour: performance expectancy (PE), effort expectancy (EE), social influences (SI), facilitating conditions (FC), hedonic motivation (HM), price value (PV), habit (HT), and trust (TR). The findings suggested that performance expectancy, effort expectancy, hedonic motivation, habit, and trust significantly and positively influence the behavioural intention of digital banking services. The intention of adoption services, together with habit and facilitating conditions are three significant factors capturing the usage intention under the context of Vietnam. The empirical results not only made a valuable contribution to the existing research on banking innovation, but also provided benefits to policy-makers, bank supervisors, and bank managers concerning how to develop and improve the customers’ recognition and intention to use new banking services.
- Published
- 2020
- Full Text
- View/download PDF
38. Modeling Customers' Intention to Use E-Wallet in a Developing Nation
- Author
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Avinash Rana and Vishal Soodan
- Subjects
Marketing ,Expectancy theory ,Value (ethics) ,Hedonic motivation ,Computer Networks and Communications ,business.industry ,Strategy and Management ,media_common.quotation_subject ,05 social sciences ,Internet privacy ,Sample (statistics) ,Service provider ,Payment ,Computer Science Applications ,Order (business) ,0502 economics and business ,050211 marketing ,business ,050203 business & management ,Social influence ,media_common - Abstract
Intention to use e-wallets is affected by a number of factors which are related to consumer perception about privacy, security, price value, benefits etc. A sample of 613 customers of e-wallets in Punjab state in India was validated through mall intercept method. The results indicate that hedonic motivation, perceived security, general privacy, facilitating conditions, performance expectancy, perceived savings and social influence, and price value in this order, influence the intention to adopt e-wallets. Habit and effort expectancy are the hindrances that have a negative impact on the e-wallet adoption. Factors such as hedonic motivations, security, and privacy have larger roles. The service providers should maintain the privacy and security of users and engage customers by modifying the existing services' range and features. The study endorses reduction in the efforts of using e-wallets, and the conversion of habit into more willingly performed behavior. The resulting model can draw meaningful insights about adoption of this emerging payment platform.
- Published
- 2020
- Full Text
- View/download PDF
39. Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
- Author
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Justin Paul, Prasanta Kr Chopdar, Nikolaos Korfiatis, and Miltiadis D. Lytras
- Subjects
Marketing ,Attractiveness ,Hedonic motivation ,media_common.quotation_subject ,Loyalty ,Advertising ,Product (category theory) ,Situational ethics ,Psychology ,Structural equation modeling ,Personalization ,media_common - Abstract
Building on the stimulus-organism-response (S-O-R) theory, this study identifies and empirically tests the prominence of various technology-related, consumer characteristics, and situational variables (Stimuli) on fostering impulsive habits among mobile shoppers. We further examine the direct and indirect effects of consumer impulsiveness on the use of multiple shopping applications for online purchases. Data collected from 275 mobile shopping application (app) users through an online survey were analyzed using partial least square structural equation modeling (PLS-SEM). Results confirm the significant impact of mobility, personalization, product assortment, and hedonic motivation on impulsiveness, except the app's visual appeal. Impulsiveness was found to be strongly correlated with users' intention to install another shopping app, whereas consumers behavioral intention was a significant precursor of their multiple app usage behavior. The findings apprise managers of the role of impulsiveness in encouraging split loyalty among mobile shoppers and prescribe new strategies for sustained use of shopping platforms.
- Published
- 2022
40. Being innovative, fun, and green? : Hedonic and environmental motivations in the use of green innovations
- Author
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Phil Justice Flores and Johan Jansson
- Subjects
Marketing ,Cognition ,consumer innovativeness ,Strategy and Management ,green innovation ,hedonic motivation ,emotions ,environmental ,Business Administration ,Företagsekonomi - Abstract
This paper seeks to determine the decision-making route relating to hedonic and environmental motivation in green innovation adoption and to show how two similar green innovations can motivate consumers differently. It also aims to determine the effect of domain-specific innovativeness (DSI) on emotions and green identity on environmental motivations. The paper focuses on two types of green transport innovations: shared e-bikes and e-scooters. Four models were tested using structural equation modelling based on survey data from 800 shared e-bike and e-scooter users. The results reveal that the decision to use shared e-bikes follows a cognitive route, while shared e-scooter use follows an affective route. Additionally, findings show that DSI significantly affects positive emotions in the use of both shared microvehicles. However, green identity only impacts the environmental motivations in shared e-bike use.
- Published
- 2022
41. Indian Travellers’ Adoption of Airbnb Platform
- Author
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Yogesh K. Dwivedi, Robin Nunkoo, Kuttimani Tamilmani, Vishnupriya Raghavan, and Nripendra P. Rana
- Subjects
Computer Networks and Communications ,India ,Airbnb ,Unified theory of acceptance and use of technology ,Theoretical Computer Science ,Tourism ,Sharing economy ,Hospitality ,0502 economics and business ,Adoption ,Mobile technology ,Marketing ,Emerging markets ,Expectancy theory ,Hedonic motivation ,business.industry ,05 social sciences ,sharing economy ,Emerging economy ,050211 marketing ,Business ,UTAUT ,050212 sport, leisure & tourism ,Software ,Information Systems - Abstract
Much of the existing scholarly debate on sharing economy to date has focused on the use of technology in developed countries. However, the recent upsurge of mobile technology adoption in developing countries has provided suitable breeding ground for sharing economy. The lack of native theories in tourism and hospitality sector with scare utilization of unified theory of acceptance and use of technology (UTAUT) provide necessity for this research. This study adapted meta-UTAUT model as theoretical lens and extended the model with hedonic motivation, trust, and self-efficacy. Based on data from 301 potential Indian consumers, the results underscored the central role of attitude that significantly mediated the effects of effort expectancy, social influence, and facilitating conditions on consumer intention to use Airbnb. Meanwhile, performance expectancy emerged as significant direct determinant of intention alongside attitude, trust, and self-efficacy. The proposed model explained as much as 65% variance on Indian consumer’s intention to use Airbnb.
- Published
- 2022
42. Factors Influencing the Intention to Use E-Wallet: An Extended Hedonic-Motivation System Adoption Model
- Author
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Ong Choon Hee and Wong Quin Seng
- Subjects
Hedonic motivation ,Adoption model ,Intention to use ,Marketing ,Psychology - Published
- 2021
- Full Text
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43. Enhancing Consumer Experience through Development of Implicit Attitudes Using Food Delivery Applications
- Author
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Carmen Adina Paștiu, Alina Simona Tecău, Daniel Adrian Gârdan, Iuliana Petronela Gârdan, Gheorghe Epuran, Daniel Constantin Jiroveanu, and Diana Magdalena Prihoancă
- Subjects
Consumption (economics) ,Hedonic motivation ,consumer experience ,HF5001-6182 ,Process (engineering) ,Context (language use) ,Computer-assisted web interviewing ,General Business, Management and Accounting ,Field (computer science) ,Confirmatory factor analysis ,Computer Science Applications ,attitude ,food delivery applications ,Business ,hedonic motivation ,Marketing ,Implicit attitude ,Psychology - Abstract
In the context created by the COVID-19 pandemic, the aim of the research in this article is to highlight how the consumer experience is constructed, starting from the consumer’s attitudes—which we consider to be implicitly positive—and from the formation of habits of using mobile applications for food supply. Data were collected from 610 people—users of applications for food delivery in urban areas—in the spring of 2021, using a quantitative type of research in the form of a field survey based on questionnaire completion, for the model validation, we used confirmatory factor analysis. The online questionnaire link was sent out in April 2021, followed by the consumers’ completion of the questionnaire in the same month. The proposed theoretical model highlights the influence of variables that are specific for technology acceptance models on the perceived utility and development of implicit attitudes based on it, as well as the habits of using the application. The results of the research validate the proposed model, showing that attitudes in the form of an implicit-type attitudes developed in time are influencing habits and aid the development of a certain usage behavior depicted by a consumption experience that has specific content. Our paper contributes to a better understanding of the consumer experience development process within the context of technology acceptance in the field of food delivery services, emphasizing the importance of satisfying hedonic motivations as an integral part of the compensatory mechanisms determined by the effects of the pandemic.
- Published
- 2021
- Full Text
- View/download PDF
44. A Propose Model Analysis of Investor Factors on Interests and Decisions of Using Online Investment Applications
- Author
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Verent Angelia, Erick Fernando, Meiryani, and Indry Aristianto Pradipta
- Subjects
Information management ,Expectancy theory ,Risk perception ,Hedonic motivation ,Coronavirus disease 2019 (COVID-19) ,Value (economics) ,Business ,Marketing ,Investment (macroeconomics) ,Social influence - Abstract
Online investment applications are digital applications that support investors in investing, allowing investors to obtain information, sell and buy the investment products they want. In 2020, there will be a COVID-19 pandemic that requires all people to stay at home, and increasingly massive technological developments have increased internet users and users of online investment applications. The problem is that there is a loss from 2009 to 2019, reaching 29 trillion rupiahs caused by various problems, one of which is a fraudulent investment. This study uses literature studies from various journals. This study results from the factors of investor acceptance of online investment applications using the UTAUT2 method as the basis for the theory. The variables used are Facilitating Conditions, Hedonic Motivation, Performance Expectancy, Effort Expectancy, Social Influence, Price Value, Habit, and adding additional variables Perceived Risk, Trust. as well as Awareness-Knowledge.
- Published
- 2021
- Full Text
- View/download PDF
45. The customer experience – loyalty link: moderating role of motivation orientation
- Author
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Alisha Stein and Balasubramanian Ramaseshan
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Service (business) ,Hedonic motivation ,Point (typography) ,Strategy and Management ,media_common.quotation_subject ,05 social sciences ,Loyalty business model ,Empirical research ,Orientation (mental) ,Tourism, Leisure and Hospitality Management ,0502 economics and business ,Loyalty ,Business, Management and Accounting (miscellaneous) ,050211 marketing ,Product (category theory) ,Marketing ,Psychology ,050203 business & management ,media_common - Abstract
Purpose The purpose of this paper is threefold: first, to examine the effects of different touch points on customer experience, second, effects of customer experience on loyalty intentions, and actual spend, and third, the moderating role of motivation orientation on these effects. Design/methodology/approach By recognizing the importance of capturing customer experience assessments at the “time of the experience”, a smartphone technology mobile app was developed for the purpose of this study. Real time customer experience data were collected at individual touch points. Findings The results show that the real-time touch point evaluations significantly effect overall customer experience and that these effects significantly differ for utilitarian and hedonic motivation orientations. The effects of technology, atmospherics, employee–customer interaction and service/product interaction touch points on overall customer experience are significantly stronger for hedonic orientation than for utilitarian orientation. In contrast, the effect of process touch point on overall customer experience is significantly stronger for utilitarian than hedonic orientation. Also, favorable overall customer experience evaluations exert significant positive influence on loyalty intentions, and actual spend, and these influences are significantly stronger for consumers with hedonic than utilitarian motivation orientations. Practical implications The findings of this study will enable companies to manage customer experience programs effectively by providing an understanding of the distinct touch points that occur along the customer journey and the relative importance of each of these touch points in enhancing customer experience. Originality/value This is the first empirical study that offers important insights on the effects of different touch points on customer experience, and on the moderating role of consumer motivation orientations on the touch points – customer experience – loyalty link by using real-time data.
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- 2019
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46. Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model
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Kanishk Gupta and Nupur Arora
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Marketing ,Cultural Studies ,Expectancy theory ,Hedonic motivation ,Strategy and Management ,media_common.quotation_subject ,05 social sciences ,Economics, Econometrics and Finance (miscellaneous) ,Geography, Planning and Development ,Perspective (graphical) ,Sample (statistics) ,Unified theory of acceptance and use of technology ,0502 economics and business ,Mobile payment ,050211 marketing ,Habit ,Business and International Management ,Psychology ,Social psychology ,050203 business & management ,Social influence ,media_common - Abstract
Purpose The purpose of this paper is to examine the impact of key antecedents of unified theory of acceptance and use of technology model 2 on behavioral intention to accept and use mobile payment systems in National Capital Region, India. Design/methodology/approach A sample of 267 mobile payment system users in National Capital Region was obtained through an online survey. A partial least squares method was used to find out whether key antecedents of UTAUT2 predict behavioral intention to accept mobile payment systems which further predicts use behavior toward mobile payment systems. Findings The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention. Research limitations/implications The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention. Originality/value The research substantiates that performance expectancy, effort expectancy, habit and facilitating conditions significantly predict behavioral intention, which in turn significantly predict use behavior to use mobile payment systems. Both social influence and hedonic motivation were weak predictors of behavioral intention.
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- 2019
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47. What drives the adoption of mobile payment? A Malaysian perspective
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Kwong Chea Yee, Tan Jia Yi, Loh Chun T'ing, Ang Wen Huey, Poon Chyi Feng, Lee Joe In, and Krishna Moorthy
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Expectancy theory ,Economics and Econometrics ,Hedonic motivation ,media_common.quotation_subject ,Service provider ,Unified theory of acceptance and use of technology ,Accounting ,Economics ,Mobile payment ,Quality (business) ,Marketing ,Construct (philosophy) ,Finance ,Social influence ,media_common - Abstract
The purpose of this study is to examine the antecedents of behavioural intention to adopt mobile payment among working adults in Malaysia. The variables of the unified theory of acceptance and use of technology 2 (UTAUT2) with perceived security were adopted as a theoretical base. The gathered data through a questionnaire were examined by using multiple linear regression (MLR) analysis. The study revealed that performance expectancy, facilitating conditions, hedonic motivation, and perceived security are significant in mobile payment adoption. However, effort expectancy and social influence are not significant. The findings of this study contributed to a simple UTAUT2 model with perceived security as an additional construct in explaining the adoption intention of mobile payment. The findings of this study are applicable to the mobile payment service providers in Malaysia to improve their mobile payment quality by improving the facilitating conditions.
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- 2019
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48. Diffusion of residential RT solar – is lack of funds the real issue?
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Ashwini Kumar Aggarwal, Sandeep Garg, and Asif Ali Syed
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Expectancy theory ,Hedonic motivation ,020209 energy ,Strategy and Management ,05 social sciences ,Photovoltaic system ,02 engineering and technology ,Unified theory of acceptance and use of technology ,Structural equation modeling ,General Energy ,Empirical research ,0502 economics and business ,0202 electrical engineering, electronic engineering, information engineering ,Business ,Marketing ,050203 business & management ,Consumer behaviour ,Social influence - Abstract
Purpose Rooftop (RT) solar in India has grown to 4.4 GW by the end of March 2019 – but it is still under-performing vs national solar mission target of 40 GW. This paper aims to understand the drivers of the purchase intent (PI) for RT solar will enable policymakers to improve the penetration of this new and promising green technology. Design/methodology/approach This paper builds a structural equation modeling model for triggers of the PI of a residential RT solar photo-voltaic (SPV) buyer. The empirical study conducted in Delhi/national capital region of Delhi and Bangalore validates the role of the Unified Theory of Acceptance & Use of Technology (2) constructs in the PI of the residential sector RT solar buyer in India. It also explores a few myths – prior green habits have no relationship with the PI and self-efficacy has been dropped in the final path analysis to improve model fit. Findings This research explores the myth that financial self-efficacy – or prospect’s perception of his capability to fund (through own or credit finance) – will mean that the prospect is likely to be more conducive to an SPV purchase in the city contexts studied. It is more relevant for policymakers to work on factors such as social influence/ beliefs, effort expectancy and price-value beliefs. Other relevant triggers are performance expectancy, hedonic motivation and environmental beliefs. Originality/value This is the first Indian research leveraging multi-city survey of actual households build an empirically verified consumer behavior model for RT SPV in the residential sector leveraging the unified theory of acceptance and use of technology 2 constructs.
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- 2019
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49. Antecedents and consequence associated with esports gameplay
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Kevin K. Byon and Wooyoung (William) Jang
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Marketing ,Expectancy theory ,Consumption (economics) ,Hedonic motivation ,Critical factors ,Advertising ,Business and International Management ,Unified theory of acceptance and use of technology ,Psychology ,Finance ,Social influence ,Media consumption ,Research model - Abstract
Purpose Grounded in the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) (Venkatesh et al., 2012), the purpose of this paper is to examine the antecedents and consequence associated with esports gameplay by proposing the Esports Consumption (ESC) model, including six determinants of esports gameplay intention (hedonic motivation, habit, price value, perceived effort expectancy, social influence and flow) and behavioral consequence (media consumption intention of esports events) that were linked to esports gameplay. Design/methodology/approach The proposed model was tested using the data (n=348) that were collected from esports consumers at two points in time. Per the technology adoption theories (i.e. TAM, UTAUT2), the authors incorporated a temporal separation when measuring the relationship between playing intention and playing behavior. For the purpose of data analysis, CFA and SEM were used to examine the hypothesized model. Findings As a result, four determinants (i.e. hedonic motivation, price value, effort expectancy and flow) were identified as the critical factors influencing esports consumers’ esports gameplay intention. Furthermore, the bootstrap method procedure verified that a sequential relationship among esports gameplay intention, esports gameplay and media consumption of esports events. Originality/value Theoretically, it has developed a research model that explains various triggers resulting from esports gameplay intention, which is causally linked to esports gameplay and media consumption behavior. Practically, the primary implication has to do with providing information regarding esports consumers’ playing behavior with esports game publishers, which organize esports events and leagues.
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- 2019
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50. Sport content and virtual reality technology acceptance
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Reinhard Kunz and James Santomier
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Marketing ,Expectancy theory ,Hedonic motivation ,Strategy and Management ,05 social sciences ,Applied psychology ,Entertainment industry ,Context (language use) ,Unified theory of acceptance and use of technology ,Virtual reality ,Empirical research ,Tourism, Leisure and Hospitality Management ,0502 economics and business ,050211 marketing ,Business and International Management ,Psychology ,050203 business & management ,Consumer behaviour - Abstract
PurposeNotwithstanding the dynamics of digital transformation and its relevance for revenue generation in the entertainment industry, empirical research that focused on consumer behavior at the intersection of sport content and media technology acceptance is limited. Virtual reality (VR) is a re-emerging and nowadays commercially available technology that impacts sport consumed through media. The purpose of this paper is to investigate the consumer acceptance of VR technology and highlight the effects of content quality and flow experience as influencing factors of behavioral intention.Design/methodology/approachBased on a literature review, the authors constructed and empirically tested a model that extends the unified theory of acceptance and use of technology (UTAUT2) by considering additional antecedent factors. Participants (N=570) in the empirical study viewed sport content via VR technology (Sport VR) and completed a survey before and after viewing. The authors conducted factor analysis and structural equation modeling.FindingsThree UTAUT2 influencing factors, i.e., performance expectancy, social influence and hedonic motivation, showed significant effects. Furthermore, flow and content quality had positive indirect effects. Thus, the quality of sport content and the state of flow that users experience when immersed in a VR environment are relevant factors that determine the performance expectations of consumers and their Sport VR usage intention.Originality/valueThis empirical study contributes to knowledge on consumer acceptance of a hedonic technology in a sport media context. Moreover, two factors extended the established UTAUT2 model.
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- 2019
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