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Heading Into The 1990s Demographic trends are profoundly changing the philanthropic landscape. Fund raisers will have to know what they are and how to adjust to survive. Customers are what [...]

Presents an excerpt from the book `Marketing Know-How,' by Peter Francese. Four questions that are the key to more efficient marketing; Demographics and geodemographics; Psychographics; Media data; Sales data. INSET: Taking it further (resources)..

Focuses on the decline in residential mobility rates in the U.S. as of October 1, 2003. Effect of out of town trips on the marketing of goods and services for homeowners; Trends driving ownership of second homes; Impact of people spending less time at home on home-based media through which advertisers have traditionally reached customers. INSET: U.S. MOBILITY DECLINING.

The article shares the author's insights on the article published by "The New York Times" titled "Home Sellers Do Better on Their Own in One City" in the U.S. According to him, the said article reveals that home sellers did not get a higher sale price when using an agent. He further adds that the article points out that homeowners have sold their homes faster when they used a real estate agent and that only two-thirds of the homes have listed as for-sale-by-owner (FSBO).

Provides tips on collecting customer information. Definition of marketing area in geographic terms; Advantage of categorizing customers; Determination of high-value customers.

Presents tips for profitable marketing strategies. Emphasis on creating persuasive advertisements; Creation of mutually satisfying interactions with customers; Importance of using effective communication strategies.

Discusses the need for managers to evaluate their marketing efforts to find out what contributes the most to increasing customer counts and revenue. Success of radical marketing changes only when customers are consulted and made to feel they are part of the process; Observation that providing free content on the World Wide Web is a money-losing proposition.

Discusses the need for U.S. marketers to lessen their focus on price and start educating consumers about the value of what is being sold. Trend toward financial incentives to consumers; Establishment of a solid value proposition with consumers; Readiness of consumers for a return to buying on the basis of lasting value.

Describes the difference between political marketing and conventional product or brand marketing. Mass marketing of a candidate or a policy change to an increasingly segmented electorate; Shorter period of time for political marketing.

Discusses the impact of short-term marketing decisions on the future of the airline industry. Violations of the fundamental rules of marketing; Failure to consider the long-term marketing consequences of the industry's actions.

Analyzes the marketing trends that have a significant impact on consumer spending behavior in the U.S. Characteristics of the aging baby boomers; Plan of delayed retirement among baby boomers; Changes on the nature of work in the region.

Discusses the need for marketers to understand how customers value their privacy. Customers' concern about identity theft; Impact of information technology on privacy; Ways of planning marketing strategies with the aim of maintaining the privacy of consumers.

Provides tips on how companies can maximize their brand names in the U.S. Value of brand names to companies; Positive product attributes symbolized by brand names; Policy implications on marketing.

Focuses on the economic shift of the personal or recreational services in Louisiana. Application of marketing strategy to achieve economic transformation; Detail from the store design and product quality to the training of employees; Involvement of customers into the element of business transactions.