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Trends you can take to the bank.

Authors :
Francese, Peter
Source :
Greater Baton Rouge Business Report; 9/24/2002, Vol. 20 Issue 28, p130, 1/3p
Publication Year :
2002

Abstract

Analyzes the marketing trends that have a significant impact on consumer spending behavior in the U.S. Characteristics of the aging baby boomers; Plan of delayed retirement among baby boomers; Changes on the nature of work in the region.

Subjects

Subjects :
MARKETING
CONSUMPTION (Economics)
BABY boom generation

Details

Language :
English
ISSN :
07474652
Volume :
20
Issue :
28
Database :
Supplemental Index
Journal :
Greater Baton Rouge Business Report
Publication Type :
Periodical
Accession number :
7561636

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Authors Abstract Subjects Details