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The article provides information on the private label paper products which include facial, toilet tissues, and paper napkins. It states that paper products industry remains firm despite of the recession, thus the need to innovate and the will to invest in the quality especially for the new retailers is necessary to sustain profitable market. It also states several factors in which the consumers decided to purchase such as quality advanced, size, and color trends.

The article discusses the marketing trend of paper products in the U.S. for 2007. According to Information Resources Inc. (IRI), a researcher based in Chicago, Illinois, toilet tissue sales rose 2.6%, and moist towelette sales, excluding baby wipes, increased 7.4% during the 52 weeks ending October 7.

The article reports on the growth of household paper products industry in the U.S., according to the report of market research company Mintel as of February 2013. Topics include the need for the brands to adjust their sheet counts and sizes to differentiate themselves in the national brands's counterparts, the importance of differentiating the paper products packaging, and the advantages of considering the application of product innovations in the brand category.

Th article discusses the marketing strategies paper products companies can take to improve their sales. It offers information on quality control which is a functional part of the marketing strategy and gives advice on how to observe customer response through shopper loyalty cards. It also gives advice on how to manage the brand value by maximizing on the shelf-space of the store.

The article reports on the changes in the packaging of paper towel brand Brawny, citing the feature of woman in place of Brawny Man and its presence on television (TV) show with TV host Ellen DeGeneres. Topics discussed include the brand's introduction of the campaign "Strength Has No Gender," the changes in the design of the product's package, and the collaboration with design firm CMA Design for the creation of package design.

The article focuses on the paper goods industry company Kimberly-Clark Corp. The company's marketing of personal hygiene products such as toilet tissue, diapers and feminine hygiene products is discussed as an example of creative ability in marketing and in the integration of marketing with the company's other operations.

The article reports on the low prices of paper products due to demand slump. It says that the slumping volume of the product pushes the prices lower. Director of corporate ratings at Standard and Poor's Andreas Zsiga and Mondi chief executive officer (CEO) David Hathorn both agreed that more capacity closures have to be taken out in the market for the prices to increase. The Purchasing's Paper Buying Plans Index indicated an increased demand for paper products from 26.9 in February 2009 to 48.1.

The article focuses on marketing executive Erik Seidel, product manager of the Scott brand of paper products made by Kimberly-Clark. Seidel is credited with reviving the Scott brand, as its lines of both toilet paper and paper towels have become more competitive with those of its larger rival Procter & Gamble.