Back to Search
Start Over
A MARKETER ON A ROLL.
- Source :
-
MediaWeek . 5/4/2009, Vol. 19 Issue 18, pAM10-AM10. 1p. - Publication Year :
- 2009
-
Abstract
- The article focuses on marketing executive Erik Seidel, product manager of the Scott brand of paper products made by Kimberly-Clark. Seidel is credited with reviving the Scott brand, as its lines of both toilet paper and paper towels have become more competitive with those of its larger rival Procter & Gamble.
- Subjects :
- *MARKETING executives
*PAPER products
*PAPER products industry
*MARKETING
*EMPLOYEES
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 19
- Issue :
- 18
- Database :
- Academic Search Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 39364968