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BEAN TOWN'S BIG DIG, THE AMBITIOUS EFFORT TO UNTIE BOSTON'S INFAMOUS TRAFFIC snarl, is scheduled to be completed in 2004. The largest and most costly roads project in U.S. history, [...]

If today's young people want their MTV nearly 20 years after the network originally aired its rallying cry, make no mistake--it is no happy accident. in its constant state of [...]

Long before some apocryphal advertising executive said, 'Let's run it up the flagpole and see who salutes,' carmakers were using concept cars to test the waters of public tastes. Many [...]

Hospitality executives have available a number of different research methodologies and tools to aid them in decision making. Each methodology is valuable in its own way, but no single technique [...]

Contrary to the plethora of critical articles recently appearing in both the popular and business press, this carefully controlled investigation of 49 stadium- and arena-naming-rights agreement announcements provides striking evidence [...]

Abstract: The present data illustrate the effectiveness of utilizing theoretically guided models to develop consumer-based micro-segmentation strategies. The results provide marketers with a powerful discriminant function calculated from six variables [...]

On September 1, seven children's book editors set out on a week-long, three-city journey to visit a host of children's book publishers in Germany. Representatives from seven children's book publishers [...]

The soymilk market continues to grow both on the shelf and in refrigerated cases. Entry of larger companies into this former niche category has spurred large marketing campaigns that have [...]

Keeping pace with product innovation while also keeping an eye on the bottom line is one of the greatest technological challenges facing small and midsized businesses, according to our 2002 [...]

Like it or not, the emphasis on instore marketing by traditional and non-traditional booksellers is the right way to sell more books to modern consumers, according to marketing experts. Research [...]

* The average U.S. hotel experienced a 3.7-percent decline of total revenue from the first half of 2002 to the first half of 2003, according to a survey of 1,300 [...]

Byline: Bill Britt The factors that cause Europeans to select a new car vary so much by country, age and gender that automakers must tailor their messages carefully to avoid [...]

Byline: Arlena Sawyers Buyers of certified used vehicles are more likely to return to the selling dealership for routine maintenance and to buy another vehicle than are buyers of used [...]

In case of emergency, grab sledgehammer Security guards last week had to break the windows of Thailand Finance Minister Suchart Jaovisidha's BMW 520 with a sledgehammer after the car's computer [...]

Byline: Patricia Riedman Marketers' efforts to reach Generation Y may be failing. At least a group of Chicago-area twentysomethings seems to think the auto industry is trying too hard to [...]

HENDERSONVILLE, TENN. -- Smith Travel Research is retooling the way it classifies hotel chains because its current chain-scale segmentation is becoming obsolete. Randy Smith, chairman, and Mark Lomanno, president, said [...]

Most popular vehicle colors for 2002 models North America 1. Silver/gray 2. White 3. Red 4. Blue 5. Naturals* Europe 1. Silver/gray 2. Blue 3. Black 4. Green 5. Red [...]

Man walks by newsstand. Man sees magazine with semi-naked woman, who may also be semi-famous celebrity woman. Man stops. Man picks up magazine. Man thumbs through, sees stories on sex, [...]

'The frozen Mexican category continues to show solid growth in the areas of traditional and handheld products,' says Kim Ruiz Beck, vice chairman of Ruiz Foods. Among the reasons, she [...]

NORWALK, CONN. -- What fun is democracy if we, the people, can't demand that our municipal and state governments report on their service efforts and accomplishments? Not much. So in [...]

Racy might not be so wrong for advertisers after all. For networks like FX, which develops high-rated boundary-testing original series like The Shield and Nip/Tuck, or TBS Superstation, which plans [...]

THE FLAVOR CRAZE appears to be over as the cola giants are refocusing their innovation efforts on packaging in search of a sales lift. 'We're trying to get the right [...]

Matthew Lambert, 7th grade: I think Snickers PoP' ables is a good idea along with other bite size candy. The texture is attractive, but I think the first taste you [...]

WHITE PLAINS, N.Y. -- HEINEKEN USA, pushing AMSTEL LIGHT, will bow a Boston test telling beer consumers that a certain low carbohydrate brew does not rate the term 'ultra.' Starting [...]

LIVING on your own is no longer seen as the lot of those unlucky in love or the preserve of widowed pensioners. A variety of social circumstances and 'life choices', [...]

ACNielsen and Yahoo! have joined forces to form Consumer Direct Powered by ACNielsen. Members of the 61,500-household ACNielsen Homescan consumer panel have chosen to participate in the program, granting permission [...]

Recipients of American Libraries spend an average of 53 minutes reading or looking through a typical issue of the magazine. Fifty percent of readers say they read or scan at [...]

WITHIN 10 minutes on the Narita Express to Tokyo, several familiar brand names whizzed by the train's window: KFC, 7-Eleven, Toys 'R' Us. I could have easily been taking Metro [...]

When Dairy Queen wanted to sharpen its reach into the youth market, the chain went to the source, asking children ages 8 to 12 what they want. The concept's research [...]

Widespread discounting of books is restricting potential sales growth, according to a new report from market intelligence agency Mintel. An explosion in discounting saw the average selling price of all [...]

Raphael Mendoza, 8th grade: The packaging is alright; it looks good. The texture is alright, and it tastes good. Yeah, I think it's necessary because it's good and it gets [...]

Direct Assessment Technology Partners and Technical Toolboxes Inc. recently completed a comprehensive market study to assist product and service companies interested in the growing Direct Assessment market within the pipeline [...]

Sales of books to students in higher education remain sturdy despite the threats posed by digital delivery, photocopying and escalating tuition fees, a new survey has found. An analysis of [...]

Rex Briggs is an award-winning researcher. Currently a principal at Marketing Evolution, he is the architect of the Cross Media Optimization Study (XMOS). Were you surprised by the extent that [...]

For traditional media planners who may not have considered online to be a significant element in their advertising mix, it's time to reexamine what makes a successful campaign. Using a [...]

Comedy Central has agreed to encode its signal for Arbitron's portable people-meter trial in Philadelphia. CC joins about 30 participating cable nets, including A&E, CNN, Discovery, ESPN, MTV, TBS and [...]

Hey, whatever floats your boat. Anders Pollack, 7th grade: I tried the Peanut Butter Chocolate Chunk. The packaging is normal -- just a label on some plastic. The smell is [...]

HEAVY USERS UPSCALE SUBURBS 35-54 no kids TRADITIONAL FAMILIES 55-64 LIGHTEST USERS WORKING CLASS TOWNS 18-34 w/kids DOWNSCALE RURAL 18-34 w/kids CROSS-MERCH CANDIDATES Scotch Matzo Men's hair coloring Entress-multipack-frzn. Farmers [...]

Kraft's introduction of Capri Sun(R) Sport will drive beverage sales in your store. Here's why: INSIGHT * In 2001, the Sport Drink Segment delivered $900 million in sales and experiences [...]

Some agencies are expressing reservations about a proposed Nielsen Media Research service that would provide a new, more efficient way to access minute-by-minute ratings data for TV programming and commercials. [...]

For the first time in the history of homevideo biz, consumers last year spent more buying DVDs and VHS tapes than they did renting them. And they spent a lot: [...]

It's not a tough choice for record labels: Bust the budget chasing a few spins on radio and MTV, or place your song on a hot new vidgame, where millions [...]

The Super Bowl seems like a perfect venue for Hollywood to tubthump its more testosterone-heavy fare. But personal video recorder service Tivo, in its second year of analyzing the habits [...]

NBC News Channel has signed a long-term agreement with Teletrax to watermark its news video in order to track usage of its content by local television stations and other clients. [...]

Get ready for more expensive media research in 2003. Consumers, armed with high-tech tools to keep telemarketers at bay (such as caller ID and privacy butlers), are also making it [...]

The Assn. of Hispanic Ad Agencies, in conjunction with comScore Networks, is making available to AHAA members an audience measurement service that tracks the online surfing and buying behavior of [...]