1. BANKING INSURANCE AND FUTURE-SUSTAINABLE INSURANCE LITERACY.
- Author
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Stoyanova, Galina Raykova
- Subjects
INSURANCE business activities of banks ,LIFE insurance ,BUSINESS development ,CROSS selling ,FINANCIAL literacy - Abstract
Bancassurance is an important channel for the distribution of insurance products. The stated advantages and disadvantages of banking insurance, also assessed by the importance of the cross-selling factor, determine conclusions and recommendations based on an insurance literacy survey. The great potential for the development of bank insurance through economies of scale and future sustainable insurance literacy of citizens responsibly connect and can be seen from the process of identifying and searching for customers by type of insurance and identifying their needs to enhancing distribution skills and actually improving the financial situation of each customer. The path of their mutual growth will be a highway. [ABSTRACT FROM AUTHOR]
- Published
- 2021