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Public relations scholars have greatly impacted the understanding of employee engagement in terms of definitions, theory development, antecedents, outcomes, and progressing scholarship to explore changes in the modern workplace. Yet, understanding the nuances around being disengaged is absent from most of the public relations literature. In addition, although much is known about the connection between employee engagement and internal communication, little has been identified about how internal communication contributes to or ameliorates the experience of being disengaged. Therefore, public relations researchers have the chance to move scholarship on disengagement forward by examining it as a unique concept separate from engagement and exploring the function of internal communication with disengagement. [ABSTRACT FROM AUTHOR]

Purpose: This study is concerned with the dynamics of the internal communications at Netflix following the release of The Closer and the public debate that followed, testing Netflix's long-standing reputation for promoting diverse content and supporting a progressive organizational culture. Design/methodology/approach: Using the circuit of culture (CoC) as a theoretical framework, this study applies a case study approach to analyze internal communication and strategic public relations in addressing this crisis. Findings: This study's findings illustrate that by failing to interpret two of the five moments of the CoC, production and identity, Netflix negated the very values that constitute its brand. These findings have implications for how public relations' long-standing focus on two-way symmetrical communication is problematic, especially in the workplace. Originality/value: The findings situate how the exertion of power within an organization, particularly in moments of identity and production, problematize the role of two-way symmetrical communication within an organization in crisis. [ABSTRACT FROM AUTHOR]

Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Public relations essentially include communication between people and its human component is what scientists have always found interesting. Moreover, in the modern virtual world, they are gaining in importance and developing a completely new dimension. This comes as a consequence of the increasing usage of modern technology and social networking sites, with both individuals and organizations becoming more and more visible in the digital environment. Public relations represent an authentic and modern type of interpersonal communication, promotion and growth of the organization, together with its goods and services. By creating an adequate public relations strategy and its efficient implementation, companies build up their image and gain good reputation by establishing long-term relationship with their target groups. The aim of this paper is to cover three aspects: Firstly, to present the public relations genesis, beginning with the first authors dealing in this area, all the way to the contemporary comprehension of this concept. Secondly, to show that it is of great importance for organizations to represent themselves properly on the Internet, primarily through digital media and social networking sites. And finally, to exhibit the most significant public relations strategies and instruments, including the internal communication between the organization and its employees.

To find out whether the role of internal communication was transformed or transubstantiated as a result of the situation caused by the COVID-19 health crisis, a series of structured interviews with communication managers were held from the most severe period of lockdown (April 2020) until the end of the fifth wave (June 2021), with the aim of examining whether the function of internal communication in organizations had been affected by this health crisis and if so, to what extent. Internal communication as a managerial function underwent adaptation and adjustments, for which organizations had no ad hoc existing manuals or guidelines to follow in stricto sensu, because the nearest precedent comparable to the current situation occurred over a century ago and within a completely different economic context. The pandemic has led to a marked digitization of internal communication channels, the dissemination of contents focused on health, well-being and safety of employees, alignment with the team, transparency, sustainability and diversity, with the express aim of providing emotional support and forging an image of security. It has also become an accelerating factor from a strategic perspective. Furthermore, new gaps have emerged, such as the need for employee self-management, along with managerial challenges posed by ambiguity, privacy, data accuracy and security and worklife balance in the teleworking context. All these concerns imply and require the direct involvement of internal communication to tackle them and find solutions. Yet what has changed is the various ways the internal communication function displays itself, but not the substance of the discipline. Thus, continuity in the strategic management of this function is crucial for its further development as an essential contribution for facing current and upcoming challenges.

Copyright of Analisi: Quaderns de Comunicacio i Cultura is the property of Universitat Autonoma de Barcelona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Academia and organizations tend to agree on the importance they give to internal communication as a discipline of knowledge and as a strategic issue in organizational management. However, many organizations omit the systematic application of this type of communication and the academy has not produced, to date, a systematic body of knowledge. In order for these situations to be recognized and worked on, research work is necessary to build an integrating theoretical body. What this work proposes is to review the publications on internal communication (IC) to inquire about the recent advance in this knowledge and its applications. To accomplish this, four of the most important academic journals on communication in organizations were reviewed according to the SCImago Journal & Country Rank. They are: Public Relations Review, Management Communication Quarterly, International Journal of Strategic Communication and Journal of Communication Management. The period of analysis was carried out between 2015 and 2021. Bibliometric indicators used were: the number of articles on internal communication published, broken down by journal, year and number, most used words and phrases. The authors were also studied by analyzing the number of signatures per article, who published more on internal communication, as well as the most cited experts. The results in the 125 issues reveal a discreet presence of IC since of 1278 articles published, 126 dealt with the subject, which represented 9.87% of the total. The journal that published the most on IC was Public Relations Review with 38 articles, followed by Management Communication Quarterly with 35. Journal of Communication Management edited 32 articles, leaving International Journal of Strategic Communication as the journal that dealt with the subject the least with 21. All journals made special editions on various topics, but the Journal of Communication Management was the only one that made an extraordinary edition dedicated to IC under the title Internal Communication during the COVID-19 Pandemic published in volume 25, number 3, July 2021. The most productive year for IC was 2021 with 32 articles. Throughout the period, 55 issues were published without articles on IC, 36 with one, 20 with two, nine with three, four with four articles and only one issue with seven, the special edition. Among the most used words are employee (s), social, strategic, engagement, media and crisis. And the most used phrase after "internal communication" is "social media". The most cited author was also the most productive in the period studied: Lijuan Rita Men. Other authors who published multiple times included Cen April Yue, Ana Tkalac Verčič, Jeong Nam Kim, and Vibeke Thøis Madsen. James Grunig, Ansgar Zerfass, François Cooren, Linda L. Putnam, Mary Welch, and W. Timothy Coombs were also frequently cited. In conclusion, and despite the increased interest caused by the pandemic, internal communication is not a priority issue in the reviewed journals. A greater emphasis on normative and instrumental aspects was also detected, with a clear orientation towards the solution of specific organizational problems, that is, a functionalist perspective, centered on management. This article seeks to support both scholars and professionals of internal communication, leaving within their reach, in addition to this review, the challenge of increasing research to generate knowledge in internal organizational communication. [ABSTRACT FROM AUTHOR]

This study aims to identify and analyse all the doctoral theses defended in Spain that refer to the concept of "internal communication" (hereinafter IC) over a period of 34 years from 1986 to 2019 (including both). It should be noted that not all of them are specialized in IC, but that some of them refer to the concept in some way. For this purpose, a descriptive and retrospective bibliometric analysis has been used, divided into three phases: 1) Search and identification in Dialnet Plus and TESEO; 2) Analysis of a total of (n= 81) theses; 3) Graphic representation with RStudio of the relationships between advisers and chairmen of the tribunal. For this, 30 variables distributed in three dimensions (work, research team and evaluation team) have been used. 32 universities are present (85,2% of them are state owned), of which the UCM (22,2%) is the most productive, followed by the UNAV, the ULL and the UAB (all with 6,2% each). If we analyse the origin of the theses by autonomous xommunities, Madrid (28,4%), Catalonia (14,8%) and Andalusia (12,3%) are in the lead. The most prolific decade is 2010-2019 (56,8%), especially 2016 with 12,3% and in terms of languages, the theses have been presented mainly in Spanish (92,6%), with English being almost anecdotal (3,7%). Its authorship is divided close to parity with 50,6% of women and 49,4% of men. It should be noted that there is individualism in management with 71,6% of sole advisers and an average of 1.3 advisers per thesis. In addition, there is a strong dispersion of advisers and a minimal relationship with chairpeople, as only 5,1% have repeated in the management and among them, only on one occasion, they have coincided with the same chairman. It is relevant to mention that 70,4% of the first advisers are men and 80% of the professionals who have occupied this function more than once are also men. In terms of the composition of the boards, the chairmen (76,5%), the secretaries (60,5%) and the male members (71%) are the most important, and once again the UCM is the university with the greatest presence. As might be expected, the terms most used in the theses' titles revolve around "communication" and "internal" with 82,7% and 50,6% respectively. Among the descriptors, "communication" decreases to 49,4% (although it is still the most repeated) but "internal" disappears completely. There is evidence of a great diversity of items in both questions, although it is important to emphasize the use of concepts such as "strategy", "information", "influence" or "behaviour" that demonstrate the direct link between IC and public relations. By way of conclusion, it can be stated that the production of theses on internal communication in Spain has experienced a boom in the last decade thanks to state owned universities and with the UCM as the main creative and evaluative entity. Among the academics of the discipline, the figure of Alfonso-Javier Fernández-del-Moral, professor at the UCM, stands out, with two theses supervised and seven evaluation panels (five presidencies, a secretariat and a membership). Although there are no gender differences in terms of their origin, it is evident both in the management and in the tribunals, where men take especial presence. There is also the almost inexistent connection between advisers and members of the boards, and among the boards themselves. For future research work in this field, it would be interesting to delve into the main sources cited in these theses or to analyse the methodologies and tools most commonly used in them. [ABSTRACT FROM AUTHOR]

Copyright of Social Sciences & Humanities Studies / Društvene i Humanističke Studije (DHS) is the property of Faculty of Humanities & Social Sciences, University of Tuzla and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Corporate productivity, corporate loyalty and corporate reputation, as well as the right to information of the employees all foster the need for internal communication For this reason, companies need to carry out effective communication techniques not only with their external stakeholders, but within the company itself as well. The fact that every communication tool evolves into a tool and method of public relations necessitates the need for companies to include digital communication technologies into their public relations strategies. There is also a correlation between the structure of said companies and the way they conduct public relations. In this study, a field research was carried out with the human resources units of 70 companies of different sizes operating in Çerkezköy in order to understand the relationship between the changes in communication technologies and the internal communication techniques employed by these enterprises, as well as the relationship between the size of a company and the communication tools and strategies they choose to employ. Both quantitative and qualitative research methods were used throughout the study. The findings of the study reveal that digital communication is widely used in internal communications and also that the utilization of social media as a communication tool varied between companies of different sizes. [ABSTRACT FROM AUTHOR]

The management of internal communication in organizations has undergone extensive development in recent years through the use of various tools, many of them associated with technological advances. However, in many organizations, it continues to be linked to human resources departments, based on the understanding that it is linked to the relationship with workers. In this context, characterized by the tendency to promote the experience of employees in order to increase their involvement and enable management change, the concepts of staff happiness and well-being have been introduced into organizations. This work delves into the relationship between internal communication and the happiness and well-being of employees using a questionnaire completed by internal communication managers in 82 Spanish companies that have been recognized for their actions in this area by the Great Place to Work consultancy firm and by the Internal Communication Observatory. The results indicate that the link between happiness and internal communication is strong, despite the fact that happiness management is implemented very little in Spanish organizations and in most cases is the responsibility of human resources. In Spain, the term most commonly used to designate this position is that of Wellbeing Director, followed by that of Happiness Director and less so Chief happiness officer, as occurs in other countries. [ABSTRACT FROM AUTHOR]

This article presents the results of a survey of 215 organizational communication professionals in Uruguay. It describes in a comparative way the roles and tasks of professionals working in different types of organization versus those who work as consultants or service providers in organizational communication. In particular, the factors that affect the evaluation of the provision of services from the perspective of clients and consultants are studied. In addition, the functions of organizational communication and the perception of their results are examined. It is concluded that the professional career, the type of organization, and the sex of the professional affect the type of role and professional tasks. There are differences in the perception that clients and consultants have about their relationship. The predominance of external organizational communication functions weakens the results achieved in internal communication. [ABSTRACT FROM AUTHOR]

The Covid-19 crisis has put to the test many social structures processes. Corporate communication and public relations are examples of these processes that face an unprecedented situation, difficult to foresee and from which lessons will have to be drawn for the future. In this article, a mixture of research and essay, we intend, based on theory, and on the experience and some studies carried out by communication professionals as well, to reflect on how the pandemic crisis of the Covid-19 affects and will condition the practice of corporate communication in general and two of its areas of specialization, internal communication and corporate social responsibility (CSR). We emphasize the importance of organizations in assuming that reputation is a risk and that this risk must be managed with public relations tactics and tools, because the pandemic crisis of the so-called coronavirus has revealed the importance for organizations and brands of managing trustworthy relationships with their publics. [ABSTRACT FROM AUTHOR]

The research is based on the study of public relations in the five Andalusian music conservatories currently active, which account for 16% of music education centers in the country: Real Conservatorio Superior de Música Victoria Eugenia in Granada; Conservatorio Superior de Música Andrés Vandelvira in Jaén; Conservatorio Superior de Música de Málaga; Conservatorio Superior de Música Rafael Orozco in Córdoba; and Conservatorio Superior de Música Manuel Castillo in Seville. The research approach was developed through the contextualization of the conservatory system in the historical-national panorama and the study of their relationships in the internal and external scope. This whole process was studied from the perspective of educational and institutional communication through semi-structured interviews with the members of the management teams of each of the centers; through bibliographic and documentary examination; the analysis of social networks' content (Facebook, Twitter, Instagram and YouTube) and the official web pages of each institution. As a result, this study shows that the public relations of the top conservatories of music go beyond the educational sphere and as they are generative paradigms and diffusers of the heritage of their city and their community as a whole. [ABSTRACT FROM AUTHOR]

Internal communication is a rising value in the business environment due to its usefulness to achieve the commitment of employees towards the organization. Therefore, it is an area of interest for both researchers and the business sector, which can make profitable advances. The objective of this paper is to analyze the strategies of Spanish companies that are recognized for their good practices in internal communication. This study performs a secondary analysis of the data Great Place to Work ranking and the Observatory of International Communication and Corporate Identity awards between 2014 and 2018, as well as semi-structured interviews with representatives of both entities. The results show the consolidation of tools as brand ambassadors and internal applications, as well as the trend to promote the experience of employees to increase their engagement and make change management possible. [ABSTRACT FROM AUTHOR]

Based on the belief that participation and mutual exchange are an indispensable condition for effective communication with publics, this article presents transmedia storytelling as a driver of corporate social responsibility (CSR) communica- tion to internal publics, through the Play to Move case study of Telefónica. This approach is of special interest since, to date, most of the research on transmedia storytelling has addressed the subject in relation to audiovisual content, with very few works that have applied it to communication management, and nonexistent in terms of communication with internal publics specifically. In order to address the topic of study, a qualitative methodological perspective is adopted, based on a literature review and a case study to illustrate the application of these transmedia narratives to the communication of social responsibility with internal publics. The results show that transmedia storytelling is an effective public relations approach to communicate the corporate social responsibility strategy, without forgetting the importance of employee participation in these responsible policies. The future of public relations and internal communication of CSR goes through the confluence with other disciplines such as advertising or entertainment, and the incorporation of gami- fication, storytelling and transmediality into their strategies. [ABSTRACT FROM AUTHOR]

Purpose: There appears to be a growing concern over the lack of scales for measuring internal crisis communication (ICC) in the course of an organizational crisis. Noting this compelling evidence, an analysis of results from earlier exploratory studies demonstrated a strong need for a sound scale with adequate psychometric properties. On that account, the purpose of this paper is to develop a valid scale for ICC. Design/methodology/approach: This study examined the conceptualization and operationalization of ICC based on a comprehensive literature search. The in-depth interviews consist of 12 key informants with a sample size of 251 respondents for scale development and testing wherein all data items were evaluated and validated by 13 expert reviewers. Findings: The results were measured during a crisis situation and provided rationale and initial psychometric properties of ICC. Exploratory and confirmatory analyses have provided evidence that ICC scale has achieved a valid and reliable factor structure. Practical implications: Therefore, practitioners such as policy makers, government, researchers and crisis managers can adopt this scale of assessment to enhance a more accurate ICC; in this regard, provide useful implications to help minimize risks as they happen, thereupon find a better way to manage crisis situations. Originality/value: This study contributes to the subject area and builds the existing literature by developing 11 items for ICC. The research provides a starting point for empirical investigation on important factors of influence on organizational internal stakeholders. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to explore the comprehensive, ongoing role of communication in an enterprise crowdfunding context, which has been largely overlooked. Design/methodology/approach: A large public higher education institution in the Southeastern USA was chosen as the case study unit to illuminate an enterprise-wide crowdfunding program using a proprietary, in-house platform, compared to commercial sites like Kickstarter that do not let organizational leaders strategically plan and manage the platform and its communication functions. Such autonomy provides a richer landscape for studying organizational members' communication and communication management related to an enterprise crowdfunding program. Findings: The case study identified communication-related challenges to the fundraising program's success such as limited project leader and funding recipients' commitment to communicate with their social networks about the projects. Internal communication and conflicting expectations, largely ignored in current crowdfunding research, were seen as critical to program effectiveness. Originality/value: This study adds scholarly and practical depth to knowledge of enterprise crowdfunding, a relatively new phenomenon in nonprofit and higher education fundraising. While not generalizable to all settings, findings can offer transferable guidance for organizations seeking to engage internal stakeholders related to new and innovative fundraising programs that require their active buy-in and participation. [ABSTRACT FROM AUTHOR]

Highlights • Based on an online survey of a random sample of the PRSA membership, this study is among the first to explore practitioners' own turnover intention. • Supportive organizational environment, trust, and work-life enrichment directly affected practitioners' decision to stay. • Other contributing factors than work environment, trust, and work-life enrichment should also be examined in future studies. • It is also critical to explore individual' nuanced experiences and develop communication strategies targeted toward different demographics. • Top management, internal communication managers, and industry leaders can play an instrumental role in using the results of the study. Abstract Based on an online survey of a national random sample of the PRSA membership (n = 650), this study is among the first to explore public relations employees' own turnover intention and propose three contributing factors for employers to keep top talent in PR industry: a family-supportive organizational environment; the positive, enriching impact of professional work upon practitioners' life; and PR practitioners' trust toward employers. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

Highlights • Internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR. • However, two-way asymmetrical communication of CSR was a negative predictor of employee perceptions of CSR. • Perceptions of CSR predicted employee engagement. • Social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement. • Both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Abstract This study examined relationships among employees' perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR, with two-way asymmetrical communication being a negative predictor; perceptions of CSR predicted employee engagement; social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement; and both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Implications for theory and practice are discussed. [ABSTRACT FROM AUTHOR]

The article covers the key issues of internal communication within an organization. It highlights the benefits of implementation of transparent communication principles for a company. It identifies objectives and presents selected communication tools. In the article, also guidelines for carrying out research in the context of development of an internal communication strategy can be found. Selected research areas of the process of planning and implementation of strategic assumptions have been presented. Factors limiting effective implementation of an internal communication strategy have been discussed.

Copyright of Comunicação Pública is the property of Escola Superior de Comunicacao Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Social software creates opportunities for internal communication. Public relations literature suggests it affords more two-way internal communication that can meet the ideal of symmetry as promoted in the excellence theory (Grunig, 1992). This study involved in-depth interviews with internal communication professionals at 54 companies. Our findings indicate that these professionals tend to view social software positively, often stimulating its use among employees. Additionally, we found that they appropriate social software in such ways as to maintain and even strengthen their gatekeeping role identity. More specifically, our data reveal that traditional gatekeeping, which characterizes mass media systems based on the centralized production and distribution of information, is complemented with networked forms of gatekeeping in decentralized digital media environments. Furthermore, our data suggest that an underlying management ideology hampers the symmetric potential of social software. [ABSTRACT FROM AUTHOR]

Copyright of Trakya University, Economics & Administrative Sciences Faculty E-Journal / Trakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi E-dergi is the property of T.C. Trakya Universitesi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

While employee engagement has been primarily explored within the business, human resources and management disciplines, public relations research has more recently taken an interest in furthering its understanding and acknowledging how public relations can serve an organization’s internal communication as a foundational component of the field. The purpose of this study is to demonstrate how public relations can serve an organization’s internal communication by better understanding how employees perceive and experience engagement. Following a phenomenological methodology (n = 32), this study utilized zones of meaning as a conceptual foundation (not a literal interpretation) to examine the process related to the complex, shifting and shared meaning of zones of engagement and how zones of meaning are products as well as drivers of engagement, which offer a new way to conceptualize employee engagement in public relations, shifting to a deeper comprehension and understanding. The findings show that employee experiences align more to Kahn’s (1990) initial personal engagement model than other public relations models. The psychological conditions of meaningfulness and safety from the original employee engagement model emerged as important factors in defining the employees’ shared-meaning lived experiences. In addition, this study offers a new definition of disengagement, which is similar but unique to the scholarship on negative engagement. The findings provide a framework for public relations scholars who work to further refine the understanding of employee engagement and for practitioners who develop public relations strategies for internal audiences, and advances the conceptual foundation of zones of meaning in public relations scholarship. [ABSTRACT FROM AUTHOR]

Engagement is becoming one of the more popular concepts in various social sciences including psychology, organizational behavior, human resource management, and of course public relations. Even though engagement is applied in several areas of public relations, it is most commonly explored in connection to internal communication. The purpose of this paper is to make a contribution to the growing body of research exploring the relationship between internal communication satisfaction (as a part of internal communication) and employee engagement. Principally we wanted to test the relationship between the eight dimensions of internal communication satisfaction and three employee engagement dimensions. [ABSTRACT FROM AUTHOR]

In this paper, the author adapts Lasswell's communication model to develop a framework for the analysis of content on Enterprise Social Media (ESM). To this end, the author systematically reviewed a decade (2007-2016) of literature in three scientific databases (Web of Science, Scopus and Business Source Premier) and critically discusses how the new framework complements existing models and frameworks. The newly developed analytical instrument consists of fourteen parameters organized along the different phases in the meta-theoretical communication model of Lasswell (1948). At the theoretical level, this paper fills a gap that exists at the intersection of public relations studies and social media scholarship. Practitioners could use our instrument to determine the extent to which ESM are used for professional communication. [ABSTRACT FROM AUTHOR]

The amount of internal communication research has flourished during the past decade, and scholars have examined the role of internal communication in affecting employee and organizational outcomes. Despite the increasing literature, knowledge, and research of internal communication in Latin America is largely missing. Given this reality, this study explored the status of internal communication in Latin America through the lens of 20 experienced internal communication professionals from nine Latin American countries. Taking a multi-iteration consensus-building approach, this Delphi study enabled the expert panel to individually elaborate and collectively evaluate shared observations regarding the definition, characteristics, importance, and current reality of the field. Specifically, this study examined how practitioners define and understand internal communication, the skills and knowledge needed to perform internal communication, the value of internal communication, and the state of internal communication practice in Latin America. The findings of the current study enriched and diversified the extant body of knowledge that is U.S. and European-centered. • Examined internal communication practices in nine Latin American countries. • Top knowledge and skills needed for internal communication were presented. • Practitioners recognized the strategic value of internal communication. • Internal communication in Latin America has progressed in the past decade. • Measurement remains overlooked for many organizations in Latin America. [ABSTRACT FROM AUTHOR]

Despite the significance of relationship management in any information provision or exchange, public relations scholarship has typically focused on examining the underlying internal communication processes from a transactional perspective. These processes are frequently associated with organizational information dissemination, overlooking other critical contents to make strategic decisions. This study draws market information processing into the debate about internal communication, providing a greater understanding of how a relational approach can improve market intelligence dissemination. Results show that an effective management of market knowledge requires the use of such an approach, which in turn, cultivates the shared interpretation of market information and innovation performance. The findings stimulate fresh discussion about the nature and development of internal communication knowledge and practice. [ABSTRACT FROM AUTHOR]

While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the coordinates in which advertising proved to be traditionally more efficient than public relations, will become less relevant in the future. In this new context, the marketing professionals will be more interested by notions as “commitment” and “involvement” which will be focused on public relations tools as: customers’ information, rather than the products promotion; the gain of trust rather than the gain of time; initiation of dialog rather than submission of messages.

This study estimates the main axis research Management of internal communication used in the period 2014 to enhance the corporate image Business Unit CELEC EP. Ecuador Termoesmeraldas public company, allowing meaningful analysis, select and provide new subject that supports the company and related inquiries, inquire about the management of external communication of a business; directs a research study that composes informative data collection and even a proposal. The role inexcusably making the communication department in a public company, it is essential for increasing its corporate image and identity; to directly manage the internal and external communication. How the planning is the problem of the effectiveness of it manage increased corporate image Business Unit CELEC EP. Termoesmeraldas, analyzing its management of external communication during the period 2014, is the main objective of the study which will be reached to verify or repeal the hypothesis of this scientific research: managing internal communication and corporate image Business Unit EP CELEC Termoesmeraldas suffers from strategic planning and construction for institutional strengthening. Through management methods and research techniques could investigate that 70% of employees of the Business Unit CELEC EP Termoesmeraldas, point to overall communication plan as a key tool to carry out strategies external communication that position the company, the same as in the present is not executed. [ABSTRACT FROM AUTHOR]