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1. The Effects of Anger Appeals on Systematic Processing and Intentions: The Moderating Role of Efficacy

Author

Adam S. Richards, Yoav Magid, Monique Mitchell Turner, and Elena Bessarabova

Subjects
Linguistics and Language, Persuasion, Communication, media_common.quotation_subject, 05 social sciences, Argument quality, 050801 communication & media studies, 050109 social psychology, Anger, Language and Linguistics, Education, Message processing, 0508 media and communications, 0501 psychology and cognitive sciences, Psychology, Social psychology, media_common
Abstract

The anger activism model proposes that efficacy moderates the effect of anger on message processing and persuasion. This study tested the model’s predictions using a 2 (efficacy) × 2 (anger) × 2 (a...

Published
2019

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