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The Effects of Anger Appeals on Systematic Processing and Intentions: The Moderating Role of Efficacy
- Source :
- Communication Reports. 33:14-26
- Publication Year :
- 2019
- Publisher :
- Informa UK Limited, 2019.
-
Abstract
- The anger activism model proposes that efficacy moderates the effect of anger on message processing and persuasion. This study tested the model’s predictions using a 2 (efficacy) × 2 (anger) × 2 (a...
- Subjects :
- Linguistics and Language
Persuasion
Communication
media_common.quotation_subject
05 social sciences
Argument quality
050801 communication & media studies
050109 social psychology
Anger
Language and Linguistics
Education
Message processing
0508 media and communications
0501 psychology and cognitive sciences
Psychology
Social psychology
media_common
Subjects
Details
- ISSN :
- 17451043 and 08934215
- Volume :
- 33
- Database :
- OpenAIRE
- Journal :
- Communication Reports
- Accession number :
- edsair.doi...........1fc611570c912023a43f86a3abca3609