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Drawing on evidence from literature in branding, marketing, digital media, and communications, this article finds that museums' branding strategies are framed within marketing disciplines and therefore create simplistic dichotomies between "internal" and "external" actors, as well as between "physical" and "digital" spaces. This marketing frame inevitably led museums to create their identities by placing higher value on their physical attributes (collection and building) as well as to the stakeholders (curators and visitors) who either managed or engaged with these physical attributes. Therefore, when museums began using social media, their approach was to instrumentalise these platforms as communication tools and to reflect the identity they had built "offline" through marketing or broadcasting-style online posts. This approach to social media is limiting because it does not acknowledge the role of the platform and that of the user within these online spaces. Based on a systematic review of literature, this article argues the need for a different approach to museums' digital identities by proposing an approach based on Actor-Network theory and a new media frame. In doing so, it addresses the need for an integrated approach that connects mission and social practices to create value for online audiences and that is open to the active participation of networked users. [ABSTRACT FROM AUTHOR]

When governments mandated lockdowns to limit the spread of the coronavirus, the resulting reduction of face-to-face communication threatened many people's psychological well-being by fostering feelings of loneliness. Given social media's eponymous social nature, we study the relationship between people's social media usage and their loneliness during these times of physical social restrictions. We contrast literature highlighting the social value of social media with a competing logic based on the "internet paradox," according to which increased social media usage may paradoxically be associated with increasing, not decreasing, levels of loneliness. As the extant literature provides opposing correlational insights into the general relationship of social media usage and loneliness, we offer competing hypotheses and offer novel longitudinal insights into the phenomenon of interest. In the empirical context of Germany's initial lockdown, our research uses survey panel data from February 2020 (before the lockdown) and April 2020 (during the lockdown) to contribute longitudinal evidence to the matter. We find that more usage of social media in the studied lockdown setting is indeed associated with more, not less loneliness. Thus, our results suggest a "social media paradox" when physical social restrictions are mandated and caution social media users and policy makers to not consider social media as a valuable alternative for social interaction. A post-hoc analysis suggests that more communication via richer digital media which are available during physical lockdowns (e.g., video chats) softens the "social media paradox". Conclusively, this research provides deeper insights into the social value of social interactions via digital media during lockdowns and contributes novel insights into the relationship between social media and loneliness during such times when physical social interaction is heavily restricted. [ABSTRACT FROM AUTHOR]

This study examines how social media platforms can facilitate greater visibility of Tunisian women in political communication activism to survive male politicians' domination and the conventional media's boycott. The authors chose to focus on the case of Tunisian activist Abir Moussi to investigate how she uses Facebook for political mobilization and self-branding purposes. A monographic approach to the content of the Facebook page was carried out, along with a semiotic analysis of the speech given by Moussi on the decisions announced by President Kais Said on 25 July 2021. The results revealed a Facebook-Live-based communication strategy to address audiences as well as a large number of photos and videos. Besides, The Tunisian political activist used several linguistic elements in her discourse to make her political discourse effective, such as contrast, intertextuality, metaphor, etc. Unlike President Said, who uses Standard Arabic, the Tunisian political activist speaks the Tunisian dialect; Abir's tone ranges from humorous, enthusiastic, provocative, menacing and promising; she provides her propaganda speech with legal texts and arguments to convince her audience, claiming to enlighten minds by simplifying ordinances and complex political terms. Moreover, she revealed several political and economic 'hot issues' that led to the Tunisian crisis. The authors conclude that social media does not create new ways of activism but rather amplifies traditional ones; they suggest enhancing the political efficacy of social media to boost political activism and emphasizing the concept of 'online political efficacy' in future research. [ABSTRACT FROM AUTHOR]

Social networks have become essential means of communication and have modified the concept of political communication. Social media have nowadays an increasingly important impact on election campaigns worldwide, and, therefore, the latest election processes within the Latin-American context are ideal environments for this analysis, due to both the volatility and the richness of the political-electoral competition, and their capacity to influence the exchange of political information through the different emotions of the audiences. This paper presents a systematized study of the communication that took place in social media during the first round of the 2022 Costa Rican electoral process (February 6th). The information has been collected from the data available at the Digital Media Communication Observatory of the Universidad Latina de Costa Rica, using the social listening tools Minerva Data, Kantar IBOPE Media's Adspend and Mention, with the objective of revealing the digital conversation trends in this campaign, an unprecedented electoral process with 25 presidential candidates. The reports from the Digital Communication Observatory show the evolution of the electorate's behavior in terms of interaction, sentiment, topics and voting intention, during the first round of the 2022 electoral process, as well as the general dynamics perceived in the social media and public web environments. [ABSTRACT FROM AUTHOR]

The present summary describes the book "Digital Writing Registers: Contexts, Forms, and Metapragmatic Reflections" by Florian Busch. The book deals with the use of language in digital media, particularly in social media and messenger services. The author examines various register concepts and analyzes the use of writing and graphic elements in digital communication. The book offers a synthesis of different theoretical approaches and examines the socio-situational contexts, graphic-segmental forms, and metapragmatic ideologies in digital writing registers. Florian Busch examines the pragmatic-literal behavior of young people and their writing registers. The high usage of smartphones, especially the messenger service WhatsApp, plays a crucial role in this. Busch develops a three-stage data collection and analysis procedure to examine the writing registers. The significance of WhatsApp conversations is emphasized due to their specific conversational patterns. Various forms of digital writing are analyzed, including phonostylistic and graphostylistic variations, as well as misspellings and typos. The young people also reflect on the socio-cultural and socio-communicative reasons for certain writing structures. The book offers a comprehensive analysis and is recommended for those interested in linguistics. [Extracted from the article]

Theoretical and empirical work on digital media use and social connectedness has often considered face-to-face communication to be an available option. But how do various digital media uses relate to social connectedness when face-to-face communication is not, or much less, possible? Drawing on survey data from 2925 US adults during the early months of the COVID-19 pandemic, we find that different digital communication methods display different relationships with social connectedness under stay-at-home circumstances with limited in-person interactions outside the home. Overall, digital communication relates to lower social connectedness. In line with notions from social presence theory, especially digital media lower in social presence (e.g. email, social media, and online games, and to some extent text messaging) relate negatively to social connectedness, while this is not the case for higher social presence media (e.g. voice and video calls). Our study has implications for theorizing about digital media use and social connectedness in times when face-to-face communication is less available. [ABSTRACT FROM AUTHOR]

This paper adopts the approach of the Internet fusion digital media to conduct in-depth research and analysis on the interaction and communication of traditional culture. This structural information can be used to express and describe the Internet requirements. With the increasing demand for the Internet applications, the number of objects in the network and the complexity of the structure are also growing, so we can design suitable clustering algorithms to obtain more reasonable network structure information by using different semantic information in the heterogeneous information network. Firstly, the caching scheme is transformed into a backpack problem, and the storage scheme is obtained recursively by using dynamic programming, after which the computational task is optimized based on this storage scheme by using the whale algorithm to make it the least costly. The exact balance between the connotation essence of traditional culture and the emotional resonance in modern life has not yet been found, and the visual language belonging to cultural aesthetics under the combination of traditional and modern aesthetics needs to be explored for a long time. From an objective point of view, the digital art communication of cultural elements still suffers from five problems: lack of communication cultivation and stratification of target audiences, low quality of transcription of digital artworks, unbalanced economic and cultural values, uneven development of digital art communication forms, and low degree of Internet adaptation. A ranking algorithm based on fusing multiple meta-paths is proposed to better reflect the ranking values of different object distributions of the Internet data in heterogeneous information networks, which can obtain better clustering, while better clustering can be calculated to obtain more reasonable rankings, and finally, the types of the Internet-oriented applications are divided into multiple reasonable clusters. The effects of selecting different meta-paths on the clustering algorithm and the effects of fused meta-paths versus single meta-paths on the clustering results are given in the experimental results section. Also compared with other clustering algorithms, the I-RankClus algorithm can better achieve the data clustering classification for the Internet application scenarios. [ABSTRACT FROM AUTHOR]

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important. [ABSTRACT FROM AUTHOR]

The past decade saw a sharp increase in the use of smartphones and digital communication platforms. This manuscript reviews advancements in the study of digital communication and adolescent development over the last decade. We highlight theoretical models that seek to explain the power of digital media in adolescents' lives. We then examine research conducted over the last decade on five aspects of digital media: (1) potential to contribute to adolescent development, (2) associations with mental health, (3) differential impact of active versus passive social media use, (4) cyberbullying, and (5) sexting. We conclude with a discussion of potential opportunities and challenges for studying the role of digital communication in adolescents' development during the coming decade. [ABSTRACT FROM AUTHOR]

Connecting the affordance framework in computer-mediated communication to public relations theories, this essay proposes an affordance perspective on dialogic communication and digital public relations in general. We argue that 1) the enactment of organization-public dialogue on digital platforms requires certain combinations of media affordances; 2) the lens of affordances facilitates a non-dichotomous examination of the "dialogic communication vs. digital media" debate; 3) the fifth dialogic principle "ease of interface" should be conceptually expanded to "favorable affordances," which asserts that public relations practice should evaluate digital media platforms' various action possibilities and consider their inherent potentials for organization-public relationship building; and 4) research on digital public relations should incorporate affordance theory to achieve cross-platform theorization. [ABSTRACT FROM AUTHOR]

Disinformation is a communicative phenomenon that frequently feeds on political or electoral topics, as well as other aspects of our reality. This research takes as a case study the coverage given by the Spanish digital media to a hoax broadcast during the Filomena storm in 2021 that insisted that the snow was plastic. The purpose of this work is to analyze the instrumentalization of fake information as an expression of the information media crisis in the current context of disinformation. We set out four specific objectives: (SO1) to study the spread of the hoax through the media, (SO2) to analyze the construction of headlines in the news pieces, (SO3) to investigate the treatment of the hoax in the content of the pieces, and (SO4) to analyze the sources used in the pieces. To reflect on this phenomenon, we propose a three-dimensional model (structural, economic, and pragmatic) aimed at clarifying the relationship between the logic of the spread of hoaxes on the Internet and the role played by traditional media in their diffusion. The methodology used combines workflow techniques of digital methods with quantitative and content analyses. The results reveal the appropriation of certain communication strategies by digital newspapers aimed at obtaining visits. We conclude that the Spanish media, by adapting to the dynamics of disinformation irresponsibly encouraged by the attention economy, subscribe to and reinforce the crisis of credibility faced by the media ecosystem. [ABSTRACT FROM AUTHOR]

The digital sphere and social media platforms have prompted new logics regarding information access and influence flows among media, politicians, and citizens. In this exploratory study, via a machine learning software and with data visualization methods, we analyzed social media data in order to find patterns that can contribute to comprehend the new dynamics of influence between the media, politicians, and citizenship in the context of social media and digital communication, specifically on Twitter. We analyzed who the top 50 Spanish generalist media with most followers started following in 2017, 2018, and 2019 on Twitter, the quintessential informational network. To do so, we melded data visualization computational and manual methods. We used an artificial intelligence big data analysis software to visualize the network of media from Spain in order to identify the sample. Afterward, we extracted the top followed accounts by the sample and categorized them in types of accounts, institution/citizenship, country, number of followers, and gender, to proceed with the data visualization to identify trends and patterns. The results show that these media accounts started following mainly accounts that belonged to male politicians from Spain. We could also spot among the years of the study an inversely proportional trend from the media that went from following mainly institutions to following a majority of citizens, and to start following more accounts with a smaller number of followers every year. The tendency to follow accounts from Spain that belong to men grew or remained a majority among the years of the study. [ABSTRACT FROM AUTHOR]

This article traces the formation of popular music idol industries in China and the emergence of data fandom. It charts the growth of digital platforms and historicizes the commercial and geopolitical itinerations linking cultural production in Japan, South Korea, and China. It locates data fandom as an integral part of the popular music industries reconfigured by digital social media platforms; a structural change from the production-to-consumption 'supply chain' model of the recording era towards emergent circuits of content that integrate industries and audiences. Data fans understand how their online activities are tracked, and adopt individual and collective strategies to influence metric and semantic information reported on digital platforms and social media. This article analyses how the practices of data fans impact upon charts, media and content traffic, illustrating how this activity benefits the idols they are following, and enhances a fan's sense of achievement and agency. [ABSTRACT FROM AUTHOR]

This article aims to examine the role of digital communication in the making of cosmopolitan spaces by immigrants in the city of São Paulo. Particularly, the uses of the digital social media Facebook by these individuals are analyzed, in order to reveal the specific mediations through the diverse uses of immigrants living in São Paulo of this platform. São Paulo's migrants' communities – established and new –, face uncertainty about their identity formation, as well as about the viability of social formation and multicultural discourses. Hence, we analyze how immigrants in São Paulo mobilize digitally to make cosmopolitan spaces in the city, from the development of local networks in support of migrants, to training into digital skills and the production of visibility within digital media. This study uses a multimethod approach, by investigating digital practices to build cosmopolitan spaces in São Paulo, and by examining the lives of individuals of different migrants' communities in the city. This discussion aims to dialogue with the perspectives of 'vernacular cosmopolitanism' and 'cosmopolitanism of liberation' (Georgiou, M. 2013. Media and the city: cosmopolitanism and difference. Cambridge, MA: Polity), of valorization of cultural identities of migrants groups, as well as of dispositions from an ethical and political perspective to openness and recognition of the migrants within the local society. [ABSTRACT FROM AUTHOR]

Introduction: This work focus on the study of how spanish think tanks use digital media to spread their activity and transmit their ideas. Methodology: Through content analysis, we analyze what types of communication tools are used in the digital spaces that are officially implemented (web sites and social media), as well as the use of these tools as unidirectional or bidirectional channels. Results: It shows that the unidirectional focus on dissemination of these organizations identities, closely linked to educative activities. Among the bidirectional, social media become relevant, and are used to generate engagement with its stakeholders. Discussion and Conclusions: Think tanks use digital communication as a strategy to disseminate their activities. This fact enhance the prospective of advocacy and a pretension to participate in the topics of public discussion with proposals on its framings (Bürger, 2015, Misztal, 2012). [ABSTRACT FROM AUTHOR]

In the digital age, companies in pursuit of their interests have been forced to adapt to Communication and Information Technologies, making use of digital media to guarantee their validity. In this context, this study was born, with the objective of analyzing the management of strategic communication 2.0 developed by the main companies in the Telecommunications sector in Ecuador. This research is developed in three stages: the first, applies the bibliographic review to conceptualize and contextualize the evolution of digital communication in the country and in the investigated sector; the second seeks to describe the process of digital communication, through the analysis of the social network Facebook, to achieve this, metrics and Web analytics tools are incorporated; in the third, the communication management 2.0 is analyzed qualitatively. from in-depth interviews with experts in the area. Finally, a triangulation of information is developed that allows to describe communication 2.0. and the challenges of the new digital environment. [ABSTRACT FROM AUTHOR]

This third report on geographies of media and communication explores the risks associated with scholarly communications in the digital communication environment. It offers a critical interpretation of changes affecting publishing, teaching and professional development. Each of these facets of academic communications is changing in ways that produce and exacerbate risks. While acknowledging that the digital communication environment also presents opportunities for critical pedagogy, creativity, transparency, flexibility and the promotion of scholarly credibility, the report focuses on risks. These include overarching risks such as exploitation and marginalization which are evident regardless of whether one considers publication, teaching or professional development. It also introduces risks that are distinct to particular areas of scholarly activity within the digital communication environment, such as impoverishment in the case of publication, deskilling in the case of teaching, or harassment in the case of professional development. [ABSTRACT FROM AUTHOR]

This article focuses on the observation of social networks utilized by seven NGOs in Medellin-Colombia. It is a result of the research project "Colombia: NGOs, Public Relations, fundraising and post-conflict", whose objective was to describe the communicative reality of NGOs in Colombia, in order to determine whether they are prepared, at the level of public relations management, to obtain the financial resources needed to fulfill their expected role in the Colombian post-conflict. This study´s significance lies on the worldwide trend of the use of online technologies by non-governmental organizations in connecting with their target audiences. According to the results of the study, in its 2017 version, in Latin America, the average number of subscribers in NGO´s social networks ranges between 2,300, for small NGO´s, and 50,000 for large NGOs; 48% of these accept donations online; 94% have a profile on Facebook and 54% have a profile on Instagram. (Nonprofit Tech for Good, 2017) In developing this article, the researcher initially worked on building a theoretical framework that would allow a proper grounding of the results and their subsequent discussion. The five key concepts of this framework were: Communication, Non-Governmental Organizations, strategic communication, public relations and social networks. Subsequently, an observation was made with a time window of five weeks, between April and May 2018. Four criteria were considered in choosing the sample: 1. The researcher sought organizations that were affiliated to the Antioquian Federation of NGOs, since this guarantees that they are legally constituted entities, all possessing a recognized trajectory and responsibility in the fulfillment of their missions (Antioquian Federation of NGOs, 2018: 1). 2. Preference was given to NGOs based on the city of Medellín, one of the regions in Colombia with the largest number of these organizations. In addition, this allowed the researcher geographical closeness and the possibility of greater contact with the sample. 3. Focus was on NGOs that work on post-conflict issues. 4. First-floor NGOs were chosen, that is, those with direct contact with the beneficiaries of their actions. In order to collect the information, the researcher developed a matrix to record the activity that each entity developed in the networks. The characteristics of digital media were the central axis of the analysis of these publications. For this second part, four variables were taken into account: 1. Which social networks did the NGOs use? 2. What kind of content did they publish on them? 3. What was the most frequently recurring theme in these publications? And finally, 4. What where the composition parameters of the messages employed? This methodology utilized a mixture of qualitative and quantitative variables. Results allowed the researcher to show that all the organizations observed in the sample have profiles in the currently most popular social networks; however, their publications do not consider all the parameters that digital communication theory prescribes as needed for success. Among the conclusions of the study then, a low correlation was found between the theory of the strategic use of social networks, and the day-to-day practice of these organizations. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to understand what role researchers assign to online representations on the new digital communication sites that have emerged, such as Academia, ResearchGate or Mendeley. How are researchers' online presentations created, managed, accessed and, more generally, viewed by academic researchers themselves? And how are expectations of the academic reward system navigated and re-shaped in response to the possibilities afforded by social media and other digital tools? Design/methodology/approach: Focus groups have been used for empirical investigation to learn about the role online representation is assigned by the concerned researchers. Findings: The study shows that traditional scholarly communication documents are what also scaffolds trust and builds reputation in the new setting. In this sense, the new social network sites reinforce rather than challenge the importance of formal publications. Originality/value: An understanding of the different ways in which researchers fathom the complex connection between reputation and trust in relation to online visibility as a measure of, or at least an attempt at, publicity (either within academia or outside it) is essential. This paper emphasizes the need to tell different stories by exploring how researchers understand their own practices and reasons for them. [ABSTRACT FROM AUTHOR]

Abstract Context Social media (SoMe) has transformed communication among health care professionals by enabling rapid and global information exchange. Yet, the novelty of SoMe and concerns about potential risks continue to be barriers to adoption. Objective To encourage appropriate professional use of SoMe by physicians in concordance with best practices and to update practical guidelines for effective and professional use of these communication technologies. Evidence aquisition The European Association of Urology (EAU; @Uroweb) brought together a committee of SoMe stakeholders in the urology field. PubMed and the grey literature were searched to identify SoMe position papers by other medical societies and organizations. Evidence synthesis Updated practical guidelines for effective and professional use of SoMe communication technologies. A core of 10 practical recommendations for the responsible, ethical, and constructive use of SoMe communication technologies was articulated. The guidelines are limited by their inherent subjective nature and lack of robust evidence supporting their utility. Conclusions SoMe is reshaping the way the urological care providers communicate; however, appropriate engagement requires courtesy, professionalism, and honesty. Adherence to guidelines will help users harness the benefits of SoMe in a safe and effective manner. Patient summary Social media has transformed communication among health care professionals. This narrative review article provides an update of practical guidelines for effective and professional use of these communication technologies. Take Home Message Social media (SoMe) has transformed communication among health care stakeholders; however, appropriate engagement requires courtesy, professionalism, and thoughtfulness. Adherence to 10 practical recommendations will assist users in harnessing the deliverables of SoMe in a safe and effective manner. [ABSTRACT FROM AUTHOR]

Start-ups are built by the charismatic leaders with innovative ideas, creativity, and distinguished expertise. However, they face huge challenges for growth and survival in an uncertain and competitive business eco-system. The aim of the present study is to examine the effect of entrepreneurial orientations with social media mediation on digital start-up sustainability. To conduct this research, active start-ups at the science and technology park of Tehran, Shiraz and Yazd universities have been identified in 2021. A 25-item questionnaire was used to collect data from 195 digital start-up managers. Data analysis has been done using SmartPLS3 software. The findings indicate that an innovative atmosphere, knowledge sharing and efficient communications have positive effects on the sustainability of digital startups, and the social media plays role as mediator. The results showed that social media contributes to increasing participation of employees in decision making process. Social media helps employees to share their knowledge, and establishes better interactions with the customers and stakeholders. As a result of better interaction, the company can respond to business challenges faster and operate in a more stable environment. Therefore, in today's turbulent market, attention to sustainability to achieve economic growth and development has been the focus of knowledge-based companies. [ABSTRACT FROM AUTHOR]

Approximately 89% of adolescents have access to a smartphone, with 70% checking social media (eg, Snapchat, Instagram) multiple times per day.1 Psychiatric hospitalizations for adolescents commonly involve suicidal crises with underlying interpersonal stressors, often inextricably embedded in the digital milieu. Upon psychiatric hospitalization, adolescents typically leave their smartphones with caregivers or in a locked area of the unit and enter into a social media "deprivation" period (inclusive of all digital social communication, such as texting). Generally, adolescents are reintroduced to smartphones after discharge. In many cases, they may be flooded with access to social media at this time, without the guidance of their clinical team. It is currently unclear to what extent absolute deprivation is helpful vs harmful for recovering youth. There are strong arguments for prohibiting digital media access, including the following: limiting exposure to online stressors (eg, cybervictimization) or inappropriate/risky content (eg, sexting, self-injury triggers), protecting patient privacy and safety, maintaining focus on treatment, and avoiding significant liability/logistical challenges (eg, monitoring use and information disseminated, ensuring that property is protected, ensuring equal access across patients, and need for knowledgeable staff). However, the aim of this letter is to consider potential risks of current norms of smartphone use within adolescent psychiatric hospitals. Preliminary clinical guidance and future research directions are outlined, with the goal of expanding precision medicine approaches to the reintroduction of social media to adolescents during and after psychiatric hospitalization. [ABSTRACT FROM AUTHOR]

Raymond Williams is one of the most important and influential cultural theorists. Although he wrote on communication(s), the main reception of his works is today predominantly focused on his works on literature and culture. This article therefore presents an overview of his notion of communication and asks: How does Raymond Williams conceive of communication? How can we use his communicative materialism today for understanding digital communication? Williams advanced a materialist understanding of communication. His elements of a materialist communication theory help us to illuminate communication in the context of the base/superstructure problem, and ideology as a peculiar form of instrumental communication. He provides concepts that we need for a materialist understanding of digital media. The article concludes that we need the approach of communicative materialism for grounding a Marxist theory of communication that is relevant to the analysis of digital media. This article forms part of ‘On the Move’, a special issue that marks the twentieth anniversary of the European Journal of Cultural Studies. [ABSTRACT FROM AUTHOR]

In this essay, I examine the 10 years between 2004 and 2014 as a transformative, if uncertain, decade for audience analysis, faced with rapidly fragmenting media environments. Next, reflecting on the research done by a 14 country network I direct - Consortium on Emerging Directions in Audience Research (CEDAR), funded by the Arts and Humanities Research Council, United Kingdom - I examine the features of this decade of transformation, paying attention to the intellectual markers that punctuate this decade and make it stand out in the history of audience studies. I focus on four pivotal axes of transformations which emerge out of the analysis conducted by the CEDAR network and argue that these four represent significant ways in which audience analysis has lived through an uncertain but exciting decade. These axes are audiences' changing coping strategies with hyper-connected and intrusive media, audience interruptions of media content flows, the co-option of audience labour, and the micro-macro politics of audience action. I conclude by locating this transformative decade 2004-2014 against a longer backdrop of uncertain moments and periods of flux in the field, arguing, that not unlike those points in time, now too, audience analysis has reached a newer, more unknown, but very significant phase. [ABSTRACT FROM AUTHOR]

This study addresses politician’s motives and use of social media platforms for campaigning purposes from a gender perspective. The role of gender is tested using survey data on Swedish candidates and behavioral data from Twitter before, during, and after the 2014 European election. Our findings show gender-related patterns in how candidates assess the usefulness of social media as a campaign tool. Female candidates tend to value social media to a greater extent and evaluate social media use more positively than male candidates. We also find that the election campaign affects how male and female candidates interact with their followers. [ABSTRACT FROM AUTHOR]

A recent trend in HCI has been the reuse of social media to augment face-to-face interactions amongst strangers. Where Digital presentation of media are displayed during face-to-face encounters. Work has shown that displaying media when co-present with a stranger can help to support conversation. However, existing work considers social media as a raw resource, using algorithmic matching to identify shared topics between individuals, presenting these as text. Therefore, we do not know how users would choose digital media to represent themselves to others or how they would wish it to be displayed. This is important, as existing work fails to take into account the rich practices around how users choose to represent themselves on-line to others, and the implications if unwanted data are disclosed. Through a two-part study 32 participants designed a digital representation of themselves that could be presented to strangers in face-to-face interaction. We then studied how these were employed. Our results found that users prefer more social, rich and ambiguous content to present, the majority of which comes from outside existing social and digital media services. The use of ambiguous content helping to both sustain conversation, and being used as a way to control disclosure of information. By considering two display technologies (HMD and Smartwatch) we are also able to decouple the role of the visualisation from how it is displayed, identifying how showing the visualisation can help in the conversation. [ABSTRACT FROM AUTHOR]

By integrating internal social media as a form of digital networking, organizations can establish ties to their digitally aware employees and foster social and communicative interactions and digital collaboration. This study is the first to segment and identify different user types according to their attitudes towards internal social media. A representative nationwide survey was conducted online with 500 German employees of different types of organizations in October 2020. Individual, technological, social, and organizational factors were used to perform a cluster analysis. In the end, four different user types were identified: Basic Rejecters, Average Users, Active Supporters , and The Reserved. • Internal social media has been an essential tool in internal communication. • Employees should be segmented into different types of internal social media users. • Analysis and discussion of different user types (e.g. The Reserved). • Technical factors are particularly responsible for the use of internal social media. [ABSTRACT FROM AUTHOR]

Introduction: This article analyses how the digital revolution has forced Ecuador's public organisations to redesign their strategies in order to promote their services and interact with citizens. Method: The study follows a non-experimental, exploratory and descriptive approach based on a questionnaire survey applied to the chief communications officers of 52 public institutions. Results: The main findings are related to the structure of the communication departments of public institutions; the stage of development of public organisations in the design of social media strategies; the social networks and resources most commonly used by public institutions; and the tools used to measure their effectiveness. Discussion: The results indicate that public organisations need to professionalise their social media management team and to elevate their relationship with citizens to a strategic level. Conclusions: It is necessary to generate a professional strategy and structure to improve the management of social media. [ABSTRACT FROM AUTHOR]

This article examines critically the claims that digital networks (digital media infrastructures, especially social media platforms) fundamentally change the conditions of politics over the longer term. Without doubt digital networks enable faster political mobilization, accelerated cycles of action, and some new forms of collectivity, but how consequential is this in the longer term when set alongside other longer term consequences of a digitally saturated environment? The author argues that some leading accounts of digital media's contributions to political change operate with a thin account of the social, the sort of thin account that historically has been supplemented by media's mythical accounts over the past century of their role in supplying social knowledge. In the digital age, even the most detailed and rigorous accounts of digital networks' contributions to political action (Bennett & Segerberg, 2012, 2013) fail to show that those networks also facilitate longer term political action that builds longer term political transformations: arguably, the resulting acceleration of action encourages short-term loyalties and less stability in political socialization. However, this limitation of existing accounts tends to be masked by a new myth for the age of digital networks: the myth of ‘us’, which encourages us to believe that our gatherings on social media platforms are a natural form of expressive collectivity, even though it is exactly that belief that is at the basis of such platforms' creation of economic value. The article deconstructs that myth, as the starting point for more satisfactory future accounts of digital networks' possible contributions to political change. [ABSTRACT FROM PUBLISHER]

Technologies are a wonderful asset, but societies need to be aware of its potential dangers. This article argues the need for anthropological evaluation of ICTs (Information and Communication Technologies). The article is based on an extensive review of classic and recent works about Internet studies, and explores the meaning and human implications of the "digital revolution". Its goal is to shed light for conceptual thinking about digital environments. It focuses in five areas: what we could call "lonely togetherness"; the value of identity; information overload; community building, and what I will call the "power of the big five". [ABSTRACT FROM AUTHOR]

The use of twitter to purposes of external communication is widespread among institutions of higher education. The short messages and the free access to information have turned Twitter into the perfect channel to manage and control the reputational communication in the institutions. This research aims to describe the operation of the tool for purposes of external communication and, through analysis of the use made by Peruvian universities with more activity in these medium, details some principles that serve to promote the development of reputational communication in these educational institutions through the digital environment. [ABSTRACT FROM AUTHOR]

An ongoing debate concerns the extent to which political consumerism constitutes political behavior. To address this debate, researchers have examined several predictors of political consumerism, but have not focused on its communicative dimensions, especially with respect to digital media. In this study we conceptualize political consumerism as a form of civic engagement, and we theorize that people who use social media are more likely to engage in political consumerism than those who do not. Using original survey data collected in the US, we find that political consumerism is more closely related to civic engagement than it is to political participation, and that use of social media mediates the relationship between general Internet use and political consumerism. [ABSTRACT FROM PUBLISHER]

In the last century museums have undergone a number of transformations from the conceptual, functional and practical side that have enhanced their communications. The technological revolution, and more specifically the emergence of the Internet, has demonstrated its potential to set up and globalize a set of tools, called social media, able to establish a closer link between the institution and its audience. However, the essence of web 2.0 requires a change in attitude that will eliminate any trace of unidirectionality and allow participation. These requirements affect the configuration of the museum's communication strategy, which should integrate the digital side and keep in mind the particularities derived from it. [ABSTRACT FROM AUTHOR]

The article discusses the diversity in understandings of the form of democracy promoted by digital media and provides a starting point for comparative analysis and evaluation. It outlines significant features of four digital democracy positions and reconstruct them from the complexity of currently articulated e-democracy commentary and practice. It focuses on the internet which is becoming the basis for networking all digital communication media. It notes how the rhetoric and practice from which the four positions were reconstructed assume an understanding along the spectrum between uses and constitution models of human-technology relations.

This research aims at analyzing and evaluating studies concerned with using social media to manage digital organizational communication. Current research tracked recent studies published from 2014 to 2019 to give an in-depth view of the most important topics of these studies, their theoretical backgrounds, methods, findings and recommendations. This research used qualitative meta-analysis depending on a systematic review to give an accurate critical investigation of the organizational communication and social media studies in both professional and academic fields. Results showed that managing organization – public relationships through social media changed the organizations’ conception of the public, which is seen as more active and as an equal partner. Also, managing organization – public relationships through social media proved to support the effectiveness and efficacy of public relations and empowered digital organizational communication practitioners. Social media influencers became one of the factors determining the organization ability to use its digital platforms effectively. In this regard, organizations need to develop comprehensive strategic vision in order to make use of social media in fulfilling their stakeholders’ expectations and achieving the organization’s objectives. Relationship Management Approach and Dialogue Theory were the most common theoretical frameworks used in social media and organizational communication research. Most of this research utilized surveys and questionnaires as the method and data collection tools. These researches depended on evaluative, functional, technological and organizational orientation to examine how different organizations are using social media to manage digital communication with the public. The current research provides a multi-dimensional future vision on the studies of organizational communication and social media, which include topics, theoretical approaches, methodological design, and the scope of the geographical and organizational application. [ABSTRACT FROM AUTHOR]

Objective: Social media and other digital technology use facilitate connection among adolescents, but also may reinforce norms and substance-related content from peers and advertisers. We use nationally representative data to examine the association between digital technology and past 30-day use of alcohol, cannabis, and vaping.Methods: Data were drawn from the 2018 Monitoring the Future survey of US adolescents (N = 44,482). Poisson regressions estimated the association between hours/day of technology use and past 30-day use of alcohol, cannabis, and vaping adjusting for grade, sociodemographics, and other past-year drug use.Results: Across grades, mean hours of social media/day was 3.06 (standard deviation = 2.90), past 30-day alcohol, cannabis, flavor vaping, cannabis vaping, and nicotine vaping were 15.7 %, 12.6 %, 10.6 %, 4.9 %, and 11.2 %, respectively. Digital technology use that required interaction with others was associated with increased risk of past 30-day drinking, cannabis use, and vaping. For example, social media 3+ hours/day was associated with past 30-day drinking (adjusted relative risk [aRR]: 1.99, 95 % CI: 1.65, 2.41). The magnitude of association was consistent across texting, phone calls, and video chatting, which were all more strongly associated with substance use than with activities that do not require interaction such as gaming and watching videos.Conclusion: Digital technology that facilitates interaction among adolescents, such as texting and social media, is associated with past substance use. Magnitudes of association are consistent across substances, supporting the hypothesis that networks of adolescents are social drivers of substance use, rather than the technology itself. [ABSTRACT FROM AUTHOR]

Abstract: The European Communication Monitor (ECM) 2010 showed that digital communication and social media have grown in importance in the media mix of European organizations. Both new media types are positively correlated to the perceived impact of public relations (PR) in the organization. Specifically social networks and online videos are considered the most important social media tools. Also European practitioners expect that the content of communication will become more important as and when the use of social media further increases. The consequence that everyone within the organization is able to spread information is perceived as the most problematic aspect of social media. A potential problem is that only about one third of the European organizations have implemented social media policies with communication consultancies leading the way. Communication consultants consider social media significantly more important than practitioners working in organizations. [Copyright &y& Elsevier]

Abstract: Contemporary generations of employees are living in a completely different environment than previous generations, shaped by easier information gathering and access to knowledge. For employers, it raises an important question: what media preferences do digital natives have regarding internal communication channels? This study revealed that employees still favor traditional internal channels, in spite of a strong preference for social media in their private lives. [Copyright &y& Elsevier]

A medical writer is never done with learning. In the fast-paced world of online communications, learning means getting involved in the digital environment and using tools like social media, websites, and blogs to enhance your online presence and develop your career. Health Writer Hub, a new global community for health and medical writers offering tips and advice focused on digital communications, getting started, freelancing, finding employment, and more, can be useful to achieve these goals. [ABSTRACT FROM AUTHOR]