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La gestión de la reputación digital en las universidades: Twitter como herramienta de la comunicación reputacional en las universidades peruanas.

Authors :
Atarama Rojas, Tomás
Alburqueque, César Cortez
Source :
Revista de Comunicación. jan-dec2015, Vol. 14, p26-47. 22p. 8 Black and White Photographs, 6 Charts.
Publication Year :
2015

Abstract

The use of twitter to purposes of external communication is widespread among institutions of higher education. The short messages and the free access to information have turned Twitter into the perfect channel to manage and control the reputational communication in the institutions. This research aims to describe the operation of the tool for purposes of external communication and, through analysis of the use made by Peruvian universities with more activity in these medium, details some principles that serve to promote the development of reputational communication in these educational institutions through the digital environment. [ABSTRACT FROM AUTHOR]

Details

Language :
Spanish
ISSN :
16840933
Volume :
14
Database :
Academic Search Index
Journal :
Revista de Comunicación
Publication Type :
Academic Journal
Accession number :
110598887