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The article presents the discussion on hundreds of eye care professionals gathered in the Midlands last month for the College of Optometrists' annual conference, Optometry Tomorrow. Topics include attending lectures and workshops covering everything from dry eye to mobile phone screening apps; and improving access to eye care in remote and low resource settings.

The article highlights the most successful eyecare campaigns in crowdfunding which is aimed at showing the industry how the initiatives were structured and achieved. Included in the successful optical crowdfunders are Kickstarter for its Sunski Sunglasses which attained 157,067 dollars from a goal of 9,800 dollars for 30 days, and Indiegogo for its blenders eyewear which attained 7,095 dollars from a goal of 5,000 dollars for 30 days.

The article discusses crowdfunding which is a new approach to raising funds in an organization and an efficient way to promote and gain support for novel products and ideas online. It mentions two sites used by the eyecare industry which are Kickstarter and Indiegogo. It states that Kickstarter, which is the more popular platform, has already declared 30,000 of its projects as reaching the funding goal prior to its launch.