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The Romanian business scene has recently borrowed the concept of corporate social responsibility (CSR), and this evolution was due to the presence of multinational companies (MNCs) that implemented new practices and activities in this area. Our paper aims to provide a presentation of social responsibility in Romania, based on public reports of multinational companies, studies and reports of several institutions involved, foreign and Romanian literature or websites and other media sources. After a short review of the literature on the CSR issue, we have described the main coordinates of CSR implementation within the Romanian business environment: authorities and institutions involved in the process, types of initiatives/actions undertaken by MNCs from Romania, and high priority domains of society that benefit from the support of MNCs. A general image of the stage of CSR development in Romania was captured by a strengths, weaknesses, opportunities and threats (SWOT) analysis on the subject. In the final section of our paper, we analysed the case of Petrom OMV Company, the top CSR player in Romania in recent years, in an attempt to prove that we can find remarkable examples of suitable practices and that these experiences must be disseminated within the overall Eastern European business environment. [ABSTRACT FROM AUTHOR]

The paper aims at determining the attitude of the managers of companies from the center of Romania, with a turnover of more than 100,000 euros, regarding the collaboration with the Transilvania University of Brasov in order to create a promotion catalog that uses augmented reality. During the research, the degree of knowledge of the augmented reality concept was identified, as well as the opinion of the subjects regarding the attractiveness, the effectiveness and utility of this technology in promoting the company's image and activity. [ABSTRACT FROM AUTHOR]

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Increasing global competition and e-commerce are trends which reinforcing the pressure to rethink existing intangible value. The good reputation of a company's can be destroyed in a matter of minutes on the Internet by anyone; even a competitor. So, more and more enterprises will realize that concept of the reputation management is a mission critical part of management. Reputation management neither can be ignored nor can be dismissed because in the age of internet it has become more visible especially for Romanian SMEs which face a new challenge. The aim of this paper is to contribute in bringing more clarity into the question: what is the current status of Reputation Management in Romanian SME's? Future business success will depend on an enterprise control the reputation management and managing his brand. The research will establish which constituents are essential for attain high reputation management in the SMEs market. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to highlight the relationship between social responsibility and firm performance. Considering the romanian customer has more sophisticated needs and given the perception that each customer has regarding the image of a company, it appears that it is really needed and important the involvement of firms into social responsibility. The objective of social responsibility is the development of Romanian economy in which companies create prosperity, while contributing to sustainable development of society and the communities in which it operates. [ABSTRACT FROM AUTHOR]

The renaming of streets is a significant, if often overlooked, aspect of post-socialist change in Central and Eastern Europe and the Former Soviet Union. Such renamings are one manifestation of the ‘reconfiguring’ of both space and history which is a central component of post-socialist transformations. Street name changes are part of the process of creating new public iconographic landscapes which accord with the values of post-socialist regimes and the study of such changes can offer significant insights into ways in which post-socialist states are redefining national identities and national pasts. This paper focuses on the renaming of streets in Bucharest, Romania over the 1990–1997 period as one component of the ‘modern historical geographies’ of post-socialist change. A central theme in street name changes has been the evocation of the pre-socialist period, which has been increasingly constructed in terms of Romania''s ‘Golden Age’. [Copyright &y& Elsevier]

This research examines the effect of pharmaceutical companies' (PCs') corporate reputation on drug prescribing intents. The aim is to determine the extent to which the PCs' corporate reputation influences general practitioners' (GPs') drug prescribing intents. This research is based on quantitative analysis using structural equation modelling (SEM) on data collected from a sample of 177 Romanian GPs. The PCs' corporate reputation contributes to build and maintain trust in their products, which in turn influences the GPs' prescribing intents. PCs need to acknowledge that corporate reputation is a multi-dimensional construct and should focus their efforts accordingly. Indeed, our study shows that GPs' favourable perception of the PCs' medical representatives (MRs) has a strong impact on their drug prescribing intents. An investment in corporate social responsibility (CSR) would, therefore, be conducive to increasing a PCs' corporate reputation capital. We constructed and tested a conceptual model to explain GPs' prescribing intents by highlighting the influential relationships between different non-pharmaceutical variables. Our conceptual model integrates marketing concepts, such as consumer behaviour, the drug prescribing intention of GPs, as well as specific public relations concepts, corporate reputation, and corporate social responsibility. [ABSTRACT FROM AUTHOR]