28 results on '"Grunert, Klaus G."'
Search Results
2. Consumers’ willingness to buy food through the internet : A review of the literature and a model for future research
- Author
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Grunert, Klaus G. and Ramus, Kim
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- 2005
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3. Food-related consumer behaviours in times of crisis: Changes in the wake of the Ukraine war, rising prices and the aftermath of the COVID-19 pandemic.
- Author
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Grunert, Klaus G., Chimisso, Costanza, Lähteenmäki, Liisa, Leardini, Delphine, Sandell, Mari A., Vainio, Annukka, and Vranken, Liesbet
- Subjects
- *
CONSUMER behavior , *RUSSIAN invasion of Ukraine, 2022- , *COVID-19 pandemic , *PRICES , *PRICE sensitivity , *FOOD consumption , *FOOD deserts - Abstract
[Display omitted] • 81% of participants have changed food-related behaviours in the wake of the Ukraine war and rising prices. • Increased price sensitivity was most common change in the wake of the Ukraine war and rising prices. • 32% of participants reported more mindful food choices compared to pre-COVID-19. • Reported changes are in line with changes observed in 2020 in response to COPVID-19. When the COVID-19 pandemic subsided, the war in Ukraine led to further disruptions in consumers' daily behaviours, with rising prices for food and energy. We conducted a survey study on self-reported changes in food-related consumer behaviour in ten European countries and compared the results to a similar study conducted two years ago. A latent class cluster analysis distinguished five clusters and showed that different types of consumers can be distinguished based on how they react to the crisis as regards their eating habits. 19% of survey participants reported no major changes, and 32% reported changes mostly in terms of more price sensitivity. Among those that reported changes beyond reacting to higher prices, there are indications of more mindful eating and more deliberate choices. The changes already found earlier in response to the COVID-19 pandemic therefore seem to have been strengthened and supplemented by reactions to price increases. The results present a challenge to the food industry in terms of supplying healthy and sustainable food at affordable prices. [ABSTRACT FROM AUTHOR]
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- 2023
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4. Sustainability in the Food Sector: A Consumer Behaviour Perspective
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Grunert, Klaus G.
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Sustainability ,eco-labels ,hierarchy of effects ,consumer behaviour ,Agribusiness ,Food Consumption/Nutrition/Food Safety ,Food Security and Poverty - Abstract
Consumers have, through their food choices, a major role in bringing about more sustainable food production. However, this presupposes that differences in sustainability are communicated to consumers. Even if food products are eco-labelled and consumers are motivated to support sustainability, a number of potential barriers may prevent consumers from using the information to make sustainable choices. Six such barriers are discussed in this paper.
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- 2011
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5. Cómo los cambios en el comportamiento del consumidor y la distribución afectan a la competencia de los productores y procesadores de alimentos
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Grunert, Klaus G.
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Distribución ,Consumer behaviour ,Competence ,Food chain ,Comportamiento del consumidor ,Nuevas tendencias ,Cadena alimentaria ,New trends ,Competitividad ,Retailing - Abstract
[EN] This paper analyses the changing competence requirements which members of the food chain face in their pursuit of competitive advantage. Two groups of trends serve as point of departure: more dynamic and heterogeneous consumer demands, which can be analysed in terms of consumer demands for sensory, health, process and convenience qualities, and changing roles for retailers in the food chain. Based on these trends, it is argued that competencies which can increase producers’level of market orientation get increased weight in the attainment of competitive advantage, and three types of competencies are singled out as especially important: consumer understanding, relationship management, and new product development. The development of market-related competencies aimed at exploiting trends in consumer behaviour and retailing will also entail changing forms of cooperation among members of the value chain, which favour both new ways of adding value but also new ways of matching consumer heterogeneity with heterogeneity in agricultural raw materials., [ES] Este trabajo analiza el cambio en los requisitos de la competencia de los miembros de la cadena alimentaria cara a conseguir sus propósitos de obtener una ventaja competitiva. Dos grupos de tendencias sirven como punto de partida: una más dinámica y heterogénea demanda por parte de los consumidores, que se puede analizar en términos de demanda de calidad sensorial, de salud, de proceso y conveniencia; y por otro lado, un cambio en el papel de los distribuidores en la cadena alimentaria. Basándose en estas tendencias, se discute que la competencia, la cual puede incrementar el nivel de orientación al mercado de los productores, incrementa el peso del logro de la ventaja competitiva, distinguiéndose tres tipos de competencia como especialmente importantes: el entendimiento del consumidor, la gestión de las relaciones y el desarrollo de nuevos productos. El desarrollo de las competencias relacionadas con el mercado y destinadas a explorar las tendencias del comportamiento del consumidor y la distribución supondrá cambios en la forma de cooperación entre los miembros en la cadena, lo que favorecerá nuevas vías de añadir valor y también de encajar la heterogeneidad del consumidor.
- Published
- 2006
6. How changes in consumer behaviour and retailing affect competence requirements for food producers and processors
- Author
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Grunert, Klaus G.
- Subjects
Consumer/Household Economics ,retailing ,food chain ,competence ,M31 ,consumer behaviour ,new trends ,Q13 ,Food Consumption/Nutrition/Food Safety - Abstract
This paper analyses the changing competence requirements which members of the food chain face in their pursuit of competitive advantage. Two groups of trends serve as point of departure: more dynamic and heterogeneous consumer demands, which can be analysed in terms of consumer demands for sensory, health, process and convenience qualities, and changing roles for retailers in the food chain. Based on these trends, it is argued that competencies which can increase producers' level of market orientation get increased weight in the attainment of competitive advantage, and three types of competencies are singled out as especially important: consumer understanding, relationship management, and new product development. The development of market-related competencies aimed at exploiting trends in consumer behaviour and retailing will also entail changing forms of cooperation among members of the value chain, which favour both new ways of adding value but also new ways of matching consumer heterogeneity with heterogeneity in agricultural raw materials.
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- 2006
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- View/download PDF
7. Nyder du at spise sundt?
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Grunert, Klaus G.
- Subjects
Product development ,Health ,Consumer behaviour ,Produktudvikling ,MAPP ,Sundhed ,Forbrugeradfærd - Abstract
Når jeg ser mig omkring i et fitnesscenter, så kan jeg se tre typer af mennesker. Der er dem, der nyder det, de gør - den fysiske anstrengelse, præstationen, sveden, det at flytte grænser for det man kan og gå lidt videre. Der er andre, som ikke nødvendigvis nyder selve anstrengelserne, men det, de gør ved deres krop - musklerne, kroppens smidighed og udseende, fornemmelsen af at være i god form. Til sidst er der nogen, som ikke rigtig nyder nogen af delene. De er der, fordi de har fået besked på, at det ville være godt for dem at motionere lidt. Jeg vil vove den påstand, at hvis der kun var den sidste type, så ville fitnesscentre have svært ved at overleve. Udgivelsesdato: 11. maj
- Published
- 2006
8. How changes in consumer behaviour and retailing affect competence requirements for food producers and processors
- Author
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Grunert, Klaus G.
- Subjects
Consumer behaviour ,Food chain ,Food retailer roles ,Kompetencer ,MAPP ,Market-related competencies ,HHÅ forskning ,Forbrugeradfærd - Abstract
This paper analyses the changing competence requirements which members of the food chain face in their pursuit of competitive advantage. Two groups of trends serve as point of departure: more dynamic and heterogeneous consumer demands, which can be analysed in terms of consumer demands for sensory, health, process and convenience qualities, and changing roles for retailers in the food chain. Based on these trends, it is argued that competencies which can increase producers' level of market orientation get increased weight in the attainment of competitive advantage, and three types of competencies are singled out as especially important: consumer understanding, relationship management, and new product development. The development of market-related competencies aimed at exploiting trends in consumer behaviour and retailing will also entail changing forms of cooperation among members of the value chain, which favour both new ways of adding value but also new ways of matching consumer heterogeneity with heterogeneity in agricultural raw materials.
- Published
- 2003
9. The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values
- Author
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Bech-Larsen , Tino, Grunert, Klaus. G., and Poulsen, Jacob
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Consumer behaviour ,evaluations ,functional food ,health factors ,cultural values - Abstract
Functional foods is a relatively new concept covering food products enriched with various kinds of (natural) substances (eg vitamins, minerals or probiotic cultures) or modified so as to provide consumers with an additional physiological benefit presumed to prevent disease or promote health, without them having to change their eating habits fundamentally. 2. Health is one of the most important choice criteria, when consumers purchase food products. The fact that most health consequences of food are long term and therefore inaccessible at the time of purchase, the evaluation has to be based on nutritional information, eg health claims and other more accessible food qualities, eg taste, appearance, and processing method (when disclosed) which consumers may associate with health in one way or another. Consumers’ acceptance of functional foods therefore depends on the health information available as well as on their associations between wholesomeness and other qualities of functional foods. 3. Experience with functional foods introduced so far has disclosed national differences when it comes to consumer acceptance. One explanation may be that legislation on health claims varies across countries; another explanation may be differences in cultural values, which possibly lead to different associations between wholesomeness and other quality aspects, such as taste, convenience and method of processing. 4. Using conjoint analysis and survey questions (n=1500), the aim of the study presented in this paper is to investigate whether there are differences in the acceptance of functional foods in Denmark, Finland and the United States, and to which extent they are related to differences in consumers’ nutritional knowledge, health associations and cultural values. The general results of the study indicate that Finnish consumers accept functional foods more readily than do American and Danish consumers. In all three countries, however, the results also indicate that consumers are more positive towards enrichments with well-known nutritional effects and that the use of health claims, which are restricted by law in all three countries, has a potential, positive effect on the acceptance of functional foods.
- Published
- 2001
10. New trends in the Chinese diet: cultural influences on consumer behaviour.
- Author
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Del Giudice, Teresa, Cicia, Gianni, Grunert, Klaus G., Krystallis, Athanasios K., Yanfeng Zhou, Cembalo, Luigi, Verneau, Fabio, and Caracciolo, Francesco
- Subjects
FOOD habits ,MANNERS & customs ,TWENTY-first century - Abstract
China is one of the most dynamic regions in the world in terms of economic growth and development. Such development has inevitably influenced the structure and habits of Chinese society. Whilst the economic condition of the middle class and high-income segment has steadily improved, cultural changes are also under way: ancient Chinese traditions now include major elements from other cultures, most notably the West. The above scenario is the background to this paper. A structured research-administered survey was developed to investigate the changes in the Chinese consumer food culture: 500 urban participants were randomly selected from six reference cities, covering geographically almost the whole country. This study aims not only to analyze the propensity of consumers to include food products from other countries in their ancient Chinese culinary culture, but also represents an initial attempt to perform a market segmentation of Chinese consumers according to their degree of cultural openness towards non-Chinese food, taking into account socio-demographic, cognitive and psychographic variables. [ABSTRACT FROM AUTHOR]
- Published
- 2016
- Full Text
- View/download PDF
11. Consumer reactions to the use of EU quality labels on food products: A review of the literature.
- Author
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Grunert, Klaus G. and Aachmann, Kristina
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FOOD quality , *FOOD labeling , *NUTRITION policy , *CONSUMER behavior , *DECISION making - Abstract
The EU promotes three types of food quality labels, PDO, PGI and TSG in order to protect producers of food with special qualities and to aid consumers in their decision-making. This papers reviews published research on how these labels affect consumers. 35 studies were identified and are reviewed based on a hierarchy of effects framework. While results are conflicting, some overall themes emerge, suggesting that the role of these quality labels in consumer decision-making at present is still relatively low. Suggestions for research are made that would provide a better basis for evidence-based policy formulation with regard to food quality labels. [ABSTRACT FROM AUTHOR]
- Published
- 2016
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12. Sustainability labels on food products: Consumer motivation, understanding and use.
- Author
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Grunert, Klaus G., Hieke, Sophie, and Wills, Josephine
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FOOD consumption , *SUSTAINABILITY , *FOOD labeling , *FOOD preferences , *NUTRITION policy , *CONJOINT analysis - Abstract
Highlights: [•] Consumers link the term ‘sustainability’ mostly to environmental issues. [•] At the general level, consumers express concern with environmental issues. [•] At the product-related level, this concern diminishes. [•] Consumers have limited awareness of sustainability labels, but can guess their meaning. [•] Level of use of sustainability labels is low. [ABSTRACT FROM AUTHOR]
- Published
- 2014
- Full Text
- View/download PDF
13. Peer influence on adolescent snacking.
- Author
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Nørgaard, Maria Kümpel, Hansen, Kathrine Nørgaard, and Grunert, Klaus G.
- Abstract
Purpose -- The purpose of this paper is to explore peer influence and the social and symbolic meaning that adolescents (10 to 16 years) attach to snacks; to investigate the relative influence of peer influence compared to personal factors in explaining perceived importance of snack attributes; and to investigate age and gender differences in the peer influence process. Design/methodology/approach -- A web-based survey distributed via e-mail was combined with follow-up focus groups including adolescents aged 10 to 16 years in Denmark. Findings -- The survey results show that the youngest adolescents and the girls perceived the highest influence from peers, and that peer social influence has more effect on what adolescents perceive as important snack attributes as compared to more personal factors. The focus group results show that adolescents purchase and consume snacks that support their self-image when socializing with other peers. Research limitations/implications -- Future research should measure other aspects of peer influence and related social aspects regarding consumption settings. Practical implications -- The results in this paper may be useful to marketers developing social marketing campaigns aiming at reducing bullying among adolescents or promoting healthy snacking. Social implications -- Moreover, the results may help generate societal emphasis on the importance of social and self-image aspects in consumption settings when it comes to adolescent snacking behaviour, healthy food choices and social development. Originality/value -- The originality lies in the emphasis on social and self-image aspects. [ABSTRACT FROM AUTHOR]
- Published
- 2013
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- View/download PDF
14. European consumers and health claims: attitudes, understanding and purchasing behaviour.
- Author
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Wills, Josephine M., Storcksdieck genannt Bonsmann, Stefan, Kolka, Magdalena, and Grunert, Klaus G.
- Abstract
Health claims on food products are often used as a means to highlight scientifically proven health benefits associated with consuming those foods. But do consumers understand and trust health claims? This paper provides an overview of recent research on consumers and health claims including attitudes, understanding and purchasing behaviour. A majority of studies investigated selective product–claim combinations, with ambiguous findings apart from consumers’ self-reported generic interest in health claims. There are clear indications that consumer responses differ substantially according to the nature of carrier product, the type of health claim, functional ingredient used or a combination of these components. Health claims tend to be perceived more positively when linked to a product with an overall positive health image, whereas some studies demonstrate higher perceived credibility of products with general health claims (e.g. omega-3 and brain development) compared to disease risk reduction claims (e.g. bioactive peptides to reduce risk of heart disease), others report the opposite. Inconsistent evidence also exists on the correlation between having a positive attitude towards products with health claims and purchase intentions. Familiarity with the functional ingredient and/or its claimed health effect seems to result in a more favourable evaluation. Better nutritional knowledge, however, does not automatically lead to a positive attitude towards products carrying health messages. Legislation in the European Union requires that the claim is understood by the average consumer. As most studies on consumers’ understanding of health claims are based on subjective understanding, this remains an area for more investigation. [ABSTRACT FROM PUBLISHER]
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- 2012
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15. Use of consumer insight in the new product development process in the meat sector
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Grunert, Klaus G., Verbeke, Wim, Kügler, Jens O., Saeed, Faiza, and Scholderer, Joachim
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MEAT industry , *NEW product development , *CONSUMER behavior , *MEAT quality , *TECHNOLOGY , *PROTOTYPES , *MARKETS - Abstract
Abstract: Successful new product development requires input from the market throughout the product development process, from identification of opportunities via screening of ideas, development of concepts, development of physical prototypes and to launch. Drawing on work done in the EU FP6 projects PROSAFEBEEF and Q-PORKCHAINS and a Danish project, all dealing with new product development in the meat sector, it is shown how the use of consumer insight techniques can a) support the identification of market opportunities, b) make sure that technologies applied are acceptable to consumers, c) aid the selection and optimisation of new product concepts and related communication, and d) be used to test product prototypes before final launch. [Copyright &y& Elsevier]
- Published
- 2011
- Full Text
- View/download PDF
16. Four questions on European consumers’ attitudes toward the use of genetic modification in food production
- Author
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Grunert, Klaus G., Bredahl, Lone, and Scholderer, Joachim
- Subjects
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CONSUMER attitudes , *FOOD production , *GENETIC engineering , *SENSORY perception - Abstract
Four questions on European consumers’ attitudes to the use of genetic modification (GM) in food production are posed and answered: (1) how negative are consumer attitudes to GM applications in food production? (2) How do these attitudes affect perception of and preference for products involving GM applications? (3) How deeply rooted are these attitudes? (4) Will the attitudes change due to more information and/or product experience? Drawing on two major studies researching these questions, it is concluded that consumer attitudes towards GM in food production are negative, that these negative attitudes guide the perception of food products involving the use of GM and lead to a range of sweeping negative associations which overshadow potential benefits perceived, that these negative attitudes are embedded in a system of more general attitudes, especially attitude to nature, to technology, and alienation from the marketplace, implying that they are deeply rooted, and that they will not easily be changed by information. They may change, however, due to own experience with products produced using GM and involving clear consumer benefits. [Copyright &y& Elsevier]
- Published
- 2003
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- View/download PDF
17. No lockdown in the kitchen: How the COVID-19 pandemic has affected food-related behaviours.
- Author
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Grunert, Klaus G., De Bauw, Michiel, Dean, Moira, Lähteenmäki, Liisa, Maison, Dominika, Pennanen, Kyösti, Sandell, Mari A., Stasiuk, Katarzyna, Stickel, Lisa, Tarrega, Amparo, Vainio, Annukka, and Vranken, Liesbet
- Subjects
- *
COVID-19 pandemic , *FOOD habits , *STAY-at-home orders , *PANDEMICS , *NUTRITION policy , *MEALS - Abstract
[Display omitted] • 40% of consumers report to have changed food-related behaviours during the COVID-19 pandemic. • Most consumers report enjoying cooking and family meals more than before. • Changes due to the pandemic are in line with pre-pandemic goals. • The pandemic may have been a catalyst for behavioural change. The COVID-19 pandemic and especially the lockdowns coming with it have been a disruptive event also for food consumption. In order to study the impact of the pandemic on eating habits, self-reported changes in food-related behaviours were investigated in ten European countries by means of an online survey. A latent class cluster analysis distinguished five clusters and showed that different types of consumers can be distinguished based on how they react to the pandemic as regards their eating habits. While food-related behaviours were resilient for 60% of the sample, another 35% reported more enjoyment in cooking and eating, more time in the kitchen and more family meals. Among those, a slight majority also showed signs of more mindful eating, as indicated by more deliberate choices and increased consumption of healthy food, whereas a slight minority reported more consumption of indulgence food. Only 5% indicated less involvement with food. As the COVID-19 pandemic is a disruptive event, some of these changes may have habit-breaking properties and open up new opportunities and challenges for food policy and food industry. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
18. Assessing the Role of Food Related Lifestyle in Predicting Intention towards Edible Insects.
- Author
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Verneau, Fabio, La Barbera, Francesco, Amato, Mario, Riverso, Roberta, and Grunert, Klaus G.
- Subjects
EDIBLE insects ,FOOD habits ,INSECT growth ,PRODUCT acceptance ,CUSTOMER relations - Abstract
Simple Summary: The unsustainability of food production is still a major contributor to climate change, therefore utilising new and sustainable food sources is a priority. Edible insects have been part of the human diet for thousands of years but not yet accepted in Western societies, despite a growing literature around the subject. In this paper, we used a holistic approach to understand and predict consumer behaviour in relation to food choices and to edible insects, in particular. Through a questionnaire we collected 300 answers from Italian and Danish consumers; after that, using a statistical model, we divided bystanders into 5 different groups in order to single out consumers who are willing to adopt insects as food. The outcomes of this study have shown that the novelty and benefits of insect consumption have generated much interest in edible insects amongst consumers belonging to the "rational" group, or people who are showing an interested and critical behaviour while shopping for food, who showed the highest intention to eat insects. Therefore, pointing to a group of early adopters, as could be the Rational consumers (20% of our sample), can lay the foundation for a broader commercial development of edible insects with a higher degree of acceptance among consumers. Although recent literature has shown that switching to an insect-based diet could provide several relevant advantages—from a nutritional, environmental, economic and ecological point of view—the potential growth of insects as everyday food is still unclear. Despite a growing literature on consumer acceptance and product preference for insect-based food, a segmentation of this future and possible market has never been proposed. Therefore, in the present paper, a market segmentation based on the Food Related Lifestyle Scale (FRLS), was performed in order to predict consumers' willingness to eat (WTE) edible insects. Moreover, the role of perceived behavioural control is taken into account. Results shows that the novelty and benefits of insect consumption have generated much interest in edible insects amongst consumers belonging to the Rational cluster, who showed the highest intention to introduce insects in their diet, thus confirming the presence of a niche of "early adopters". In addition, perceived behavioural control was the major driver of intention. Implications for attempts to encourage people to incorporate insect-based foods into their diet are discussed, with special reference to the role of marketing campaigns. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
19. Disgusting or delicious? Examining attitudinal ambivalence towards entomophagy among Danish consumers.
- Author
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Videbæk, Pernille N. and Grunert, Klaus G.
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DISCRETE choice models , *AMBIVALENCE , *EDIBLE insects , *YOUNG consumers , *ENTOMOPHAGY , *CONSUMER attitudes , *LIKERT scale , *MEAT - Abstract
• A relatively large segment of consumers (23%) could be currently willing to eat insects. • All consumers display attitude ambivalence towards edible insects. • The positive component of the attitude influences the intention to eat insects more than the negative component. Current meat consumption habits will need to change, especially those of Western consumers. The level of meat consumption is unsustainable, and a recent study estimates a necessary reduction of 90% of the current intake. Insects are a promising alternative to existing protein sources, but previous literature has emphasised the initial level of disgust displayed towards insects as a food option. The overall aim of this paper is to understand the attitude of consumers towards eating insects, also termed entomophagy, in order to outline the barriers that prevent adoption and provide insights in order to overcome these. Data were collected through an online questionnaire with a representative sample of Danish consumers (n = 975). Several constructs from the literature were measured: food neophobia, disgust, intention to try and intention to eat regularly. In addition, a new attitude scale was used, that specifically measures the attitude towards entomophagy. A discrete choice experiment was a part of the questionnaire. Using LatentGold 5.1 a segmentation analysis based on the choice experiment was conducted. The influences of intention were analysed using hierarchical regression in SPSS 25. Results of the choice experiment indicate that different segments of consumers of entomophagy exist, and that different segments are interested in different types of insects. Younger consumers and males are more positive towards entomophagy in general and the insect options in the choice experiment. Results of the regression analysis indicate that the attitude toward eating insects is multidimensional and that there seem to be indications of attitude ambivalence in all segments. The interest in entomophagy is important, as it will be a key factor in overcoming the barrier of disgust and turning insects into an acceptable food choice in the Western world. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
20. Research in consumer behaviour:Beyond attitudes and decision-making
- Author
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Grunert, Klaus G.
- Subjects
Consumer behaviour ,MAPP ,Decision-making - Abstract
The present state of consumer behavior research is analysed here by Klaus Grunert, of the Aarhus Graduate School of Management, Denmark. Against the background of crisis in the existing research paradigm, he suggests a number of possible new directions in the field, at the same time emphasizing that researh should not be aimed at applying a particular theory, but at answering practical questions.
- Published
- 1988
21. Towards effective labelling of foods. An international perspective on safety and nutrition.
- Author
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Meijer, Gert W., Detzel, Patrick, Grunert, Klaus G., Robert, Marie-Claude, and Stancu, Violeta
- Subjects
- *
FOOD labeling , *FATS & oils , *FOOD safety , *CONSUMER education , *CONSUMER behavior , *NUTRITION , *PACKAGED foods - Abstract
The already many and further increasing number of label elements make food labels progressively "busy". The question is whether all these label elements are useful, and impactful, in conveying information to consumers, to help them making easier, safer, and healthier food choices. The scope of this review is food safety and nutrition labelling information. Diverse perspectives are considered on the importance of the label on food and on what type of information finds its mandatory or voluntary way onto the food label. How the information on the food label is read and understood by consumers and how this impacts their purchasing decisions and – eventually – their health, is discussed. It is recommended to do further research on the inferences that consumers make from the use of allergen symbols on food labels; Increase the understanding of the health impact of nutrition-related label elements on the key targets obesity prevalence and NCD (risk factors); Closely monitor the consumer understanding and true health impact of mandatory front-of-pack nutrition labelling schemes; The food industry to enable "healthier" food choices and (to continue) to reduce levels of added sugars, salt and saturated fats in foods, and discontinue the use of partially hydrogenated oils and fats; Increase the nutrition knowledge of consumers (of all ages), preferably by using e-learning for skill development; and increase the global harmonisation in the use of label elements on foods. • Increasing number of label elements may not help consumer understanding. • Further research is needed on consumer comprehension of using allergen symbols. • Consumer understanding and health impact of FoPNL schemes should be monitored. • Nutrition knowledge of consumers should be increased preferably through e-learning. • Global harmonisation in the use of label elements on foods should be improved. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
22. Environmentally Co-Responsible Consumer Behaviour and Political Consumerism
- Author
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Jensen, Hans Rask, Grunert, Klaus G., editor, and Thøgersen, John, editor
- Published
- 2005
- Full Text
- View/download PDF
23. Assessing the Role of Food Related Lifestyle in Predicting Intention towards Edible Insects
- Author
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Francesco La Barbera, Fabio Verneau, Klaus G. Grunert, Mario Amato, Roberta Riverso, Verneau, Fabio, La Barbera, Francesco, Amato, Mario, Riverso, Roberta, and Grunert, Klaus G.
- Subjects
030309 nutrition & dietetics ,consumer behaviour ,Intention ,macromolecular substances ,Biology ,Article ,03 medical and health sciences ,Early adopter ,0404 agricultural biotechnology ,Perceived behavioural control ,Market segmentation ,Order (exchange) ,Marketing ,insects ,lcsh:Science ,Consumer behaviour ,Consumption (economics) ,0303 health sciences ,fungi ,Novelty ,04 agricultural and veterinary sciences ,040401 food science ,Preference ,FRLS ,Product (business) ,Insects ,intention ,Insect Science ,perceived behavioural control ,lcsh:Q ,Insect - Abstract
Although recent literature has shown that switching to an insect-based diet could provide several relevant advantages&mdash, from a nutritional, environmental, economic and ecological point of view&mdash, the potential growth of insects as everyday food is still unclear. Despite a growing literature on consumer acceptance and product preference for insect-based food, a segmentation of this future and possible market has never been proposed. Therefore, in the present paper, a market segmentation based on the Food Related Lifestyle Scale (FRLS), was performed in order to predict consumers&rsquo, willingness to eat (WTE) edible insects. Moreover, the role of perceived behavioural control is taken into account. Results shows that the novelty and benefits of insect consumption have generated much interest in edible insects amongst consumers belonging to the Rational cluster, who showed the highest intention to introduce insects in their diet, thus confirming the presence of a niche of &ldquo, early adopters&rdquo, In addition, perceived behavioural control was the major driver of intention. Implications for attempts to encourage people to incorporate insect-based foods into their diet are discussed, with special reference to the role of marketing campaigns.
- Published
- 2020
- Full Text
- View/download PDF
24. A Model of Consumer Behaviour in the Situation of Shortages
- Author
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Wosinski, Marek, Leinfellner, W., editor, Eberlein, G., editor, Grunert, Klaus G., editor, and Ölander, Folke, editor
- Published
- 1989
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- View/download PDF
25. The 'New Values' and Consumer Behaviour — Some Empirical Findings From Austria
- Author
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Lassnigg, Lorenz, Leinfellner, W., editor, Eberlein, G., editor, Grunert, Klaus G., editor, and Ölander, Folke, editor
- Published
- 1989
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- View/download PDF
26. New Trends in the Chinese Diet: Cultural Influences on Consumer Behaviour
- Author
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Luigi Cembalo, Giovanni Cicia, Francesco Caracciolo, Athanasios Krystallis, Fabio Verneau, Teresa Del Giudice, Yanfeng Zhou, Klaus G. Grunert, DEL GIUDICE, Teresa, Cicia, Giovanni, Grunert, Klaus G., Krystallis, Athanasios K., Zhou, Yanfeng, Cembalo, Luigi, Verneau, Fabio, and CARACCIOLO di TORCHIAROLO, Francesco
- Subjects
0301 basic medicine ,Cultural influence ,030109 nutrition & dietetics ,Middle class ,lcsh:TP368-456 ,Consumer behaviour ,media_common.quotation_subject ,Food related life style ,Applied Studies ,Chinese society ,Food culture ,03 medical and health sciences ,lcsh:Food processing and manufacture ,Geography ,Market segmentation ,Marketing ,China ,Psychographic ,Food Science ,media_common ,Chinese diet - Abstract
China is one of the most dynamic regions in the world in terms of economic growth and development. Such development has inevitably influenced the structure and habits of Chinese society. Whilst the economic condition of the middle class and high-income segment have steadily improved, cultural changes are also under way: ancient Chinese traditions now include major elements from other cultures, most notably the West (Hsing, 2011). The above scenario is the background to this paper. A structured research-administered survey was developed to investigate the changes in the Chinese consumer food culture: 500 urban participants were randomly selected from six reference cities, covering geographically almost the whole country. This study aims not only to analyze the propensity of consumers to include food products from other countries in their ancient Chinese culinary culture, but also represents an initial attempt to perform a market segmentation of Chinese consumers according to their degree of cultural openness toward non-Chinese food, taking into account socio-demographic, cognitive and psychographic variables.
- Published
- 2015
- Full Text
- View/download PDF
27. Environmentally Co-Responsible Consumer Behaviour and Political Consumerism
- Author
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Hans Rask Jensen, Mitelstaedt, John D., Shapiro, Stanley J., Grunert, Klaus G, and Thøgersen, John
- Subjects
Political consumerism ,Economy ,Danish population ,Political economy ,Economics ,Consumer behaviour - Published
- 2004
28. New areas in agricultural and food marketing
- Author
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Elin Sørensen, Hanne Harmsen, Søren Bisp, Klaus G. Grunert, Hanne Hartvig Larsen, Wierenga, Berend, van Tilburg, Aad, Grunert, Klaus G., Steenkamp, Jan-Benedict E. M., and Wedel, Michel
- Subjects
Marketing ,Good agricultural practice ,Food security ,Food industry ,business.industry ,Consumer behaviour ,Food marketing ,Fødevareproducenter ,Agricultural products ,MAPP ,Agricultural communication ,HHÅ forskning ,Market economy ,Agricultural marketing ,Food manufacturers ,Agriculture ,Food systems ,Landbrugsprodukter ,Business ,Forbrugeradfærd - Abstract
There is wide agreement in the public debate that the food industry in Western industrialised countries is entering a difficult period. Several tendencies taken together work to increase the competitive pressure on food companies (Grunert et al., 1996): In affluent economies, it is one of the laws of economics that growth in markets for food products, if any, is not in terms of quantity, but in terms of value. Most industrialised economies are characterised by an oversupply of agricultural products. A global tendency towards deregulation, decrease of government subsidies to producers of agricultural and food products, and reduction of trade barriers removes many of those shields which have protected food companies from competition in some countries. Consumers are believed to become less predictable in their behaviour, as consumer demands become more fragmented and less consistent. Concentration in the retail sector has resulted in powerful agents. Not only do the agents exercise an important gatekeeper function but they can also put competitive pressure on food manufacturers.
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