Sustainability labels on food products: Consumer motivation, understanding and use.

Highlights: [•] Consumers link the term ‘sustainability’ mostly to environmental issues. [•] At the general level, consumers express concern with environmental issues. [•] At the product-related level, this concern diminishes. [•] Consumers have limited awareness of sustainability labels, but can guess their meaning. [•] Level of use of sustainability labels is low. [ABSTRACT FROM AUTHOR]