Search

Your search keyword '"Shocker, Allan D."' showing total 7 results

Search Constraints

Start Over You searched for: Author "Shocker, Allan D." Remove constraint Author: "Shocker, Allan D." Topic consumer behavior Remove constraint Topic: consumer behavior
7 results on '"Shocker, Allan D."'

Search Results

2. Substitution in Use and the Role of Usage Context in Product Category Structures.

3. Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity.

4. CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT MARKETS.

5. A marketer's view of competition and antitrust.

6. Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour.

7. Consideration Set Influences on Consumer Decision-Making and Choice: Issues, Models, and Suggestions.

Catalog

Books, media, physical & digital resources