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The relationship between the substitution in use approach to product-market structure and cognitive accounts of product category structures is investigated in terms of the role of product usage context. Studies 1 and 2 show that distinctive usages predict similarity judgments, whereas usage versatility predicts prototypically. The results of a third study suggest that individual usage contexts are associated with subcategories that involve restructuring of the overall category and, as such, guide context-specific product recall. Conceptual and managerial implications of the findings are discussed. [ABSTRACT FROM AUTHOR]

The attraction effect refers to an inferior product's ability to increase the attractiveness of another alternative when the inferior product is added to a choice set. This article examines potential explanations for the attraction effect end its boundary conditions. The article reports several empirical investigations and suggests that the attraction effect may be moderated by such variables as stimulus meaningfulness and familiarity with the product category. The implications are relevant to research on context effects in consumer choice. [ABSTRACT FROM AUTHOR]

The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights. [ABSTRACT FROM AUTHOR]

This article discusses the author's view on the concepts of competition and antitrust. The author examines the nature of consumer decision making and behavior in relation to foremarket and aftermarket products. In his study, he finds that competitive marketing activities are affected by judicial remedies and outcomes of litigations. He identified various marketing concepts and theories, relevant to the antitrust assessment of aftermarkets. He also presents how the methods of market researchers inform their views of competition and consumers, and how it may be applied to antitrusts.

We propose here a conceptual framework that incorporates a model of individual consumer behaviour into a theory of dynamic market behaviour. We first formalize a set of propositions about consumer behaviour wherein the key concept of an affordance is introduced and conceptual links between product, person and purpose are explicated. These behavioural foundations are then employed in a conceptual framework in which we examine dynamic market behaviour from the point of view of strategic marketing decisions. The framework stresses that exchange relationships between consumers and producers are built out of actions that are adaptive and purposive and that reciprocal influences are created when both buyers and suppliers are guided by their respective considerations of feasibility and desirability. We indicate how many current marketing ideas fit into our framework and we discuss key managerial implications. [ABSTRACT FROM AUTHOR]

This paper affords a stylized view of individual consumer choice decision-making appropriate to the study of many marketing decisions. It summarizes issues relating to consideration set effects on consumer judgment and choice. It discusses whether consideration sets really exist and, if so, the factors that affect their composition, structure, and role in decision-making. It examines some new developments in the measurement and modeling of consideration set effects on decision-making. The paper concludes with suggestions for needed research. [ABSTRACT FROM AUTHOR]