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If today's young people want their MTV nearly 20 years after the network originally aired its rallying cry, make no mistake--it is no happy accident. in its constant state of [...]

This paper presents research information from survey of scholarly publications related to the rise and use of sponsorship (market research). This paper is a continuation of research conducted by Cornwell and Maignan.

As Ariel prepares to launch an attempt to usurp Persil's status as the UK's best-selling washing detergent brand, Procter & Gamble's laundry range will have to overcome decades of Persil [...]

When Subaru became the first automaker to market its cars specifically to gay and lesbian consumers in the mid 1990s, it relied mostly on gut instinct and anecdotal evidence that [...]

Like it or not, the emphasis on instore marketing by traditional and non-traditional booksellers is the right way to sell more books to modern consumers, according to marketing experts. Research [...]

A student tells a friend about the cool Star Wars piece he is learning. A parent asks the school band director for ideas on where to find private trumpet lessons. [...]

Should it really take three clicks to unsubscribe from a retaileras e-mail list? A plurality of marketers seems to think so, as 39% require at least this many. Whatas even [...]

Byline: Ken Magill Though all the talk in e-mail marketing circles is about creating relationships with customers and delivering relevant messages, most bulk e-mailers treat their lists like crack addicts, [...]

HIGH POINT, N.C.-Consumers who have just bought a fresh and clean new mattress don't want to put an old mattress pad on it. That simple gem uncovered through research by [...]

Masterfoods will mount a major assault on the confectionery market next year with a variant of its flagship countline brand, called Mars Delight. The company is already testing Mars Delight [...]

United Biscuits (UB) is extending its Carr's brand into Carr's Deli, a range of delicatessen-inspired crackers, tapping into the growing trend for light meals. The sector now accounts for 26.8% [...]

In HFN's exclusive brand survey, Sony is the reigning king in consumer electronics among women who connect to the brand's fashion sensibility, versatility and ease of use on a variety [...]

Diageo GB, owner of the Smirnoff, Archers and Baileys brands, has taken its first steps into advertiser-funded programming (AFP) with the launch of a programme showing consumers how to stage [...]

Ah, the fascinating world of incentives. And we're not talking about back-handers. Last week Marketing published a story on a survey conducted by the National Incentive Show, which proved a [...]

Marketing's Biggest Brands research has shown Kit Kat to have slumped in the past year. How can the UK's favourite chocolate bar grow its sales again? Kit Kat, Britain's bestselling [...]

The Number's mustachioed runners have established an impressive lead in securing consumer awareness of its 118 118 directory enquiries number. Eighty two per cent - almost as many as are [...]

Byline: Bill Britt The factors that cause Europeans to select a new car vary so much by country, age and gender that automakers must tailor their messages carefully to avoid [...]

Byline: Matt Kinsman VANITY, THY NAME IS YOUTH When Johnson & Johnson's Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was confident [...]

As we all know, good brand innovation starts with a gap in the market - and in the case of a Yorkshire bedding company, the gap is that annoying one [...]

Camera brand Nikon has appointed SMP without a pitch to work on its consumer and trade promotions and incentives programmes. Research by Nikon had shown that consumers lacked understanding about [...]

Volkswagen has raised eyebrows with its luxury car, but Ben Bold discovers it could be for the benefit of its mass-market models. Since its birth in Germany in the 30s, [...]

The marketing might of Microsoft has not yet been enough to help Xbox challenge Sony's PlayStation 2 for leadership in the console market, says Ravi Chandiramani. It may be only [...]

Byline: Patricia Riedman Marketers' efforts to reach Generation Y may be failing. At least a group of Chicago-area twentysomethings seems to think the auto industry is trying too hard to [...]

What drives consumer decision on where to get a checking account? That question is behind a new study from the Filene Research Institute, which finds the chief reason is convenience- [...]

The results out last week from Wal-Mart and Unilever appear to be a stark reminder to smaller players, whether retailers or manufacturers, that while the meek might inherit the earth, [...]

The Japanese budget clothing brand Uniqlo has dropped its top marketer and shelved plans for expansion in the UK. How can the firm get back on track, asks Mark Kleinman. [...]

NEW YORK: One of the most enduring maxims in marketing holds that brand loyalty increases with age. Younger consumers, so the logic goes, are more receptive to pitches, and therefore [...]

Some supermarket products sell just fine when they sit on a shelf waiting for people to find them. Others move much faster when they grab the attention of shoppers who [...]

Kraft Foods, Inc. made major headlines last month when it announced a new set of initiatives to help address rising obesity rates around the world. Among its proposals: a cap [...]

Rouses Point, NY -- Imperial Optical Inc. has published Contact Lens Brand Demographics: A Guide to Who Wants Which Brands. The white paper, first in Imperial's 'Marketing Contact Lenses' series, [...]

SAN FRANCISCO Even as the broadcast networks struggle to pinpoint the cause of a sharp drop in young male viewers, cable is holding on to its 18-34-year-old men and adding [...]

Microsoft Business Solutions is working with 14 beta partners in the UK to help evaluate its CRM product and the market. Partners include Erudite Business Systems, Ezeehelp, Gantock, ETC Global […]

LIVING on your own is no longer seen as the lot of those unlucky in love or the preserve of widowed pensioners. A variety of social circumstances and 'life choices', [...]

WITHIN 10 minutes on the Narita Express to Tokyo, several familiar brand names whizzed by the train's window: KFC, 7-Eleven, Toys 'R' Us. I could have easily been taking Metro [...]

When Dairy Queen wanted to sharpen its reach into the youth market, the chain went to the source, asking children ages 8 to 12 what they want. The concept's research [...]

Raphael Mendoza, 8th grade: The packaging is alright; it looks good. The texture is alright, and it tastes good. Yeah, I think it's necessary because it's good and it gets [...]

With the market for video conferencing slowing, according to Imago, the distributor is encouraging dealers in the Polycom authorised reseller scheme to identify new markets for the products. Kerry Lees, […]

Roanna Avison Armed with the findings of its research into desktop software licence costs, Sun Microsystems is attempting to promote its StarOffice software as a cost-effective alternative to Microsoft Office. […]

Bupa is increasing commission to intermediaries selling private medical insurance to small employers; with new business generating 14 per cent commission and 5 percent for renewals. The improved rates are [...]

Rex Briggs is an award-winning researcher. Currently a principal at Marketing Evolution, he is the architect of the Cross Media Optimization Study (XMOS). Were you surprised by the extent that [...]

For traditional media planners who may not have considered online to be a significant element in their advertising mix, it's time to reexamine what makes a successful campaign. Using a [...]

Hey, whatever floats your boat. Anders Pollack, 7th grade: I tried the Peanut Butter Chocolate Chunk. The packaging is normal -- just a label on some plastic. The smell is [...]

HEAVY USERS UPSCALE SUBURBS 35-54 no kids TRADITIONAL FAMILIES 55-64 LIGHTEST USERS WORKING CLASS TOWNS 18-34 w/kids DOWNSCALE RURAL 18-34 w/kids CROSS-MERCH CANDIDATES Scotch Matzo Men's hair coloring Entress-multipack-frzn. Farmers [...]

Some agencies are expressing reservations about a proposed Nielsen Media Research service that would provide a new, more efficient way to access minute-by-minute ratings data for TV programming and commercials. [...]

It's not a tough choice for record labels: Bust the budget chasing a few spins on radio and MTV, or place your song on a hot new vidgame, where millions [...]

After the stability of last week there are now several changes in the retailer chart this week, although Morrisons still continues to claim the number one slot. Safeway and Asda [...]