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Now that many cable operators have committed to courting Hispanic subscribers, it's not enough to simply create Spanish or bilingual advertising campaigns to attract Latinos, according to industry executives. Operators [...]

Cable marketers who've targeted the Hispanic community are missing a big opportunity if they neglect to pitch online services to this growing group, experts said. Although there's less personal computer [...]

American Movie Classics plans to help cable operators cash in on the Halloween holiday next month with its fifth annual MonsterFest promotion. 'We've put a placeholder in all our distributors' [...]

Now that CNN/Sports Illustrated has added more live sports programming to its mix, Turner Network Sales is working to help affiliates across the U.S. drive digital-cable penetration. When CNN/SI began [...]

In anticipation of the early 2002 launch of the standalone Playhouse Disney channel, ABC Cable Networks Group is strengthening the preschooler-targeted brand with a 10-week mall tour, a live stage [...]

With the recent dramatic growth of the U.S. Hispanic population, it's not just the largest cities that are seeking help in reaching out to the Latino community. In Richmond, Va. [...]

NASHVILLE, TENN. -- EchoStar Communications Corp. launched an aggressive new subscriber-acquisition campaign last week, strategically timed to coincide with the first wave of tax refund checks sent out by the [...]

If Home Box Office's marketing team does its job right, subscribers will be too busy watching promotional messages for the Sept 9 debut of Band of Brothers to notice they're [...]

Even though direct-broadcast satellite subscriber growth may be slowing down, cable operators say they will stick with their various dish win-back programs. Confidence in their digital-cable offerings and the ability [...]

Rental Chain Reaches New Set of Satellite Customers Late last spring, when DirecTV Inc. and Blockbuster Video announced their joint marketing agreement, more than a few questions were raised. Wasn't [...]

Enlisting the help or on-air personalities is one of the most effective ways to draw a crowd to a mall or retail store. Cable networks bring a wide range of [...]

Cable operators have access to what's arguably the most coveted real estate a consumer products company can own: a broadband pipe that runs straight into their customers' homes. Through those [...]

NEW YORK -- Cablevision Systems Corp. CEO Jim Dolan makes no secret of the fact he'd like to be a rock musician. Now he's taking his passion for music one [...]

One of the most widely recognized consumer brand names will soon make its way to cable's channel line-up. Crown Media Holdings Inc. plans to run its first on-air spots for [...]

DirecTV Inc. has inked a sponsorship agreement with the American Airlines Center, a new sports arena slated to open later this month in Dallas. The direct-broadcast satellite provider has struck [...]

In its largest and most expensive affiliate marketing campaign to date, Turner Network Television will leverage the popularity of the National Association for Stock Car Racing (NASCAR) to help cable [...]

Direct-broadcast satellite providers and personal video-recording companies are trying harder to get integrated satellite receivers/PVRs into your home. At a press conference in New York last Wednesday, Thomson Multimedia said [...]

The Independent Film Channel unveiled its new on-air and online look earlier this month -- just weeks after rival Sundance Channel took the wraps off its on-air makeover. IFC changed [...]

NEW YORK -- Hughes Network Systems has selected a new name for its two-way broadband-over-satellite service: DirecWay. The company, which announced the change during a meeting with Wall Street analysts [...]

CHICAGO -- With basic-cable penetration at an all-time high, operators must continue to find ways to show the growth Wall Street expects, executives at a National Show panel here said [...]

Starting tomorrow, Turner Network Television plans to get in better shape. On June 12, it's slated to replace the oval-shaped logo that's long represented the 13-year-old network with a new, [...]

Charter Communications Inc. gets back to its marketing roots with a company-wide digital cable campaign that employs six different direct mail pieces, each targeting a distinct demographic. 'We have very [...]

Black Entertainment Television has enlisted the help of its corporate siblings to promote the network's first annual BET Awards show, to be televised live on Tuesday, June 19. Other Viacom [...]

As part of the biggest branding initiative in its three-year history, Toon Disney late last month launched a nationwide promotional tour to find the most animated kid in the country. [...]

DirecTV Inc. and Blockbuster Inc. late last week kicked off phase two of their year-old joint marketing partnership by co-branding the direct-broadcast satellite company's pay-per-view movie service as 'Blockbuster Ticket [...]

The Cable & Telecommunications Association for Marketing plans to celebrate its 25th birthday with a fundraising luncheon at its annual CTAM Summit in San Francisco. The group hopes to raise [...]

Now that the latest season of The Sopranos -- cable TV's biggest hit -- is over, Home Box Office has no plans to hand Sunday night back to the broadcast [...]

NEW YORK -- Excite@Home last week met with other high-tech companies in a Greenwich Village penthouse apartment to show off the benefits that broadband technology can bring to the modern [...]

As America's first TV generation continues to age, cable programmers are faced with hard choices: Do they cater to the baby boomers through all the stages of their lives, or [...]

Cable operators like to brag of their ties to the local community and proficiency in localevents marketing. But their competitors are apparently no longer willing to ignore the kind of [...]

Cox Communications Inc. hopes its Phoenix partnership with Game Show Network, Sony Corp. and Circuit City Stores Inc. will deal its Cox@Home broadband service a winning hand at retail. In [...]

Marketers that keep a close eye on changing demographic patterns found some good news in recent census reports: the population of every U.S. state grew between 1990 and 2000. But [...]

New DBS Pitches Exploit PVRs, AOL Ties Battling the economic downturn, direct-broadcast satellite operators DirecTV Inc. and EchoStar Communications Corp. have crafted new consumer promotions designed to sustain the momentum [...]

Cable operators targeting the growing Hispanic market will have one more channel to anchor their digital or analog packages, starting next month. Pan-American Sports Network, a year-old Latin American programmer [...]

Showtime Networks Inc. plans to devote over $20 million to consumer branding and subscriber-acquisition efforts this summer -- a season in which many of its competitors show repeats. 'It's an [...]

Those cable programmers and operators who've reached out to the Hispanic community in recent years weren't surprised by U.S. Census numbers that showed strong population growth in that sector over [...]

NEW YORK -- If keeping 'em laughing is the goal of any good jokester, then Comedy Central is taking that mission to heart in hopes that happier fans will lead [...]

MTV Networks Inc. executives last week confirmed a new multimedia convergence strategy designed to drive young music fans from MTV: Music Television to its MTV2 digi-net and Web site (www.mtv.com), [...]

American Movie Classics this week plans to kick off a 12-city mall tour that uses fashion shows to promote the network's movies and original programming. Academy Award-winning actress Shirley Jones [...]

SATELLITE GUYS ARE AHEAD IN PVR WARS When it comes to killer applications, it's hard to beat video-on-demand as a way to differentiate digital cable from its direct-broadcast satellite competition. [...]

COX COMMUNICATIONS INC.'S ORANGE COUNTY, Calif., system last year came up with a new way to stimulate interest in pay-per-view among subscribers who had never bought PPV movies or who [...]

Cox Communications Inc. said it would phase out its 'Now You're Living' branding campaign this year, following the appointment of Southfield Mich.-based W. B. Doner as its new advertising agency. [...]

As cable operators continue to report strong growth in digital-cable acquisitions and upgrades, they're also taking a closer look at what at least some analysts call the 'digital dark side' [...]

In North Carolina, as in other parts of the South, auto racing reigns supreme and a flashy vehicle always commands consumer attention. In that spirit, Charter Communications Inc.'s central North [...]

Starz Encore Group next Monday (March 12) plans to unleash a $40-million national branding campaign for its Starz Super Pak premium movie multiplex, with print, broadcast and outdoor ads touting [...]

In yet another effort to establish its new brand, WE: Women's Entertainment will promote National Women's History Month through a new partnership with Scholastic Inc.'s Scholastic Book Clubs. The former [...]

If there's a television viewer left in America who doesn't know that the third season of the Home Box Office hit The Sopranos kicks off Sunday night (March 4), it's [...]

Cupid's arrows take many forms. This year, digital Don Juans can take advantage of Cablevision Systems Corp.'s Valentine's Day promotion, designed to position Optimum Online high-speed data service as a [...]

In an attempt to make CMT: Country Music Television's brand as strong in its genre as MTV: Music Television and VH1 are in theirs, Viacom Inc.' s MTV Networks plans [...]

A growing number of cable networks are using Black History Month to spotlight their efforts to produce African American-targeted programming. But while they tend to get more credit for attention [...]