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Blockbuster Co-Brands DirecTV PPV Films

Blockbuster Co-Brands DirecTV PPV Films

Authors :
HOGAN, MONICA
Source :
Multichannel News. June 4, 2001, Vol. 22 Issue 23, 92
Publication Year :
2001

Abstract

DirecTV Inc. and Blockbuster Inc. late last week kicked off phase two of their year-old joint marketing partnership by co-branding the direct-broadcast satellite company's pay-per-view movie service as 'Blockbuster Ticket [...]

Details

Language :
English
ISSN :
02768593
Volume :
22
Issue :
23
Database :
Gale General OneFile
Journal :
Multichannel News
Publication Type :
Periodical
Accession number :
edsgcl.75534064