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Byline: Lucy Britner The US arm of Anheuser-Busch InBev will roll out a new design for its Bud Light beer, from next year. The company said the move marks the [...]

Heineken has launched its Zlatopramen and Starobrno beer brands in the Czech Republic in 1.5-litre in PET plastic bottles. The first batches have already appeared in local Albert supermarkets, which [...]

Value-conscious consumers are increasingly buying large beer packages to save money on a per-unit basis. Sales of 30-packs of subpremium beer generated $332 million in supermarkets for the 52 weeks [...]

Wolverhampton & Dudley Breweries is updating the packaging for its Marston's Pedigree premium ale as it seeks to reverse a drinking trend away from ale toward lager. Bottles and cans [...]

New packaging for Germany's DAB has been launched by its U.S. importer, Binding Brauerei USA (BBUSA) of Norwalk, Conn. 'Binding Brauerei USA believes the new label and packaging will be [...]

Carling has updated its 500ml cans and other packaging to carry the responsible drinking message 'Enjoy Carling.Take it [...]

Miller Brewing Co. has rolled out new packaging for its Icehouse beer -- the first packaging redesign since the brand's introduction in 1994. The new look uses the brand's Plank [...]

In a city that's all about nightlife, marketers seized the day to show off the brands they're hoping will be the next to rule the nocturnal scene. And while beer, [...]

Pressing its 'born-on' freshness dating to the max, Anheuser-Busch plans to give some beer drinkers a chance to buy Budweiser and Bud Light the same day it was packaged. The [...]

Catering to swaggering male 21-27 year old demographic group, SABMiller PLC--new owner of Miller Brewing Co.--is shaking up a new attitude for Miller Lite with a bold, contemporary redesign for [...]

Scottish & Newcastle will review the packaging and marketing of its Newcastle Brown Ale when it moves production away from Tyneside next year. The drinks supplier announced this week that [...]

Cask ale Brakspear Bitter is to be made available in bottles in the off-trade for the first time. The 3.4% abv beer will be available in Sainsbury's from the end [...]

Heineken has redesigned its four, six and 20x330ml bottle packs to emphasise the brand's sponsorship of the UEFA Champions League. The new packs will offer consumers the chance to win [...]

Dutch brewer Bavaria beer has launched fresh new packaging for its 5% lager Bavaria Premium. In a move away from its traditional green packaging, the new look, which can be [...]

Coors Brewing Plans to accentuate its 'Taste the cold' position with new packaging designed to literally take the chill beyond the cooler. This spring, Coors Light and Coors will arrive [...]

The Spoetzl Brewery, producer of Shiner beer, is using packaging to help start its centennial celebration a few years early. Spoetzl, which bills itself as the oldest independent brewery in [...]

Carlsberg UK has developed a new pack design for Carlsberg Export to promote a premium image for the [...]

Starting in October, Tsingtao beer will be available in the popular 12-pack SKU. The new 12-pack features bold images of the Tsingtao bottle and logo. The No. 1 Chinese beer [...]

Miller Brewing Co.'s Milwaukee's Best brand has teamed with Playboy for a fall promotion that combines beer, poker and Playboy. The 'Full House--Playboy Style' poker promotion will also introduce new [...]

Labatt Blue will now be available in a package of 28 12-ounce Labatt Blue cans. The cardboard case container features a plastic interior lining so consumners can add ice and [...]

[ILLUSTRATION OMITTED] Caption: Great Lakes Brewing Company of Cleveland, OH, is now packaging its Nosferatu stock ale in four-packs. According to the company, the reference to the famous bloodsucker * [...]

Beverage Brands hopes WKD will replace beer as the beverage of choice for football fans during Euro 2004. Its limited edition party pack (18.99 [pounds sterling]) has been rolled out [...]

Fischer Beverages International is updating the packaging for its Birra Moretti lager and Moretti Las Rossa brands in an effort to re-position the beverages as select imports, with a new [...]

Brewers now have a functional, low-priced marketing vehicle for effective on-premise promotions according to the makers of Pint Jacket, called the first cardboard insulator specifically designed to fit a standard [...]

[ILLUSTRATION OMITTED] Caption: Fischer Beverages International of White Plains, Ny, has introduced new packaging to their Birra Moretti lager and Moretti La Rossa brands. The new style design features the [...]

[ILLUSTRATION OMMITTED] Caption: New aluminum bottle from Heineken Heineken U.S.A. will roll out a special limited-edition bottle this summer. The bottle is made from aluminum, and was referred to as [...]

Wadworth 6X has undergone a major packaging redesign for improved shelf impact for the take-home market. The beer's old 550ml bottle and 568ml can have been replaced with 500ml versions [...]

In a first for the brand, Rolling Rock is being sold in plastic bottles during the current NFL season at the Pittsburgh Steelers' Heinz Field and at Gillette Stadium in [...]

Coors is offering c-stores specially designed stands for bottles of Reef to drive sales. The move by the PPS manufacturer is intended to show its commitment to independents and follows [...]

Put your hand on my shoulders, sing Michelob and Michelob Light. Anheuser-Busch's upscale pair hope to feel many palms reaching for them in their new sloped shoulder bottles, part of [...]

Brick Brewery of Waterloo, Ontario has announced that it will pioneer the Canadian introduction of a new plastic beer bottle. 'This isn't your typical U-Brew plastic beer bottle,' says Jim [...]

ANHEUSER-BUSCH, St. Louis, 314-577-2000, has introduced golf-themed cans and secondary packaging for Michelob and Michelob Light through Sept. 16. The 12 oz. cans feature embossed Michelob and Michelob Light logos [...]