1. Getting niche brands on the shelf
- Author
-
Alexander, Antoinette
- Subjects
Consumer goods -- Marketing -- Rankings ,Drugstores -- Marketing -- Conferences, meetings and seminars ,Company marketing practices ,Business ,Pharmaceuticals and cosmetics industries ,Retail industry ,Lever 2000 (Soap) ,First Response (Medical test kit) ,Airborne (Dietary supplement) ,ACT (Dental aid) ,Atkins (Reducing diet) ,Zicam (Medication) ,Afrin (Medication) ,Zest (Soap) ,Super Poligrip (Dental aid) - Abstract
Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher [...]
- Published
- 2013