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Despite a damaged reputation, a beleaguered brand still brings value
- Source :
- Drug Store News. Sept 27, 2004, Vol. 26 Issue 12, p97, 2 p.
- Publication Year :
- 2004
-
Abstract
- Eckerd's reputation for out-of-stocks and long wait times at the pharmacy and front of the store may prove to be thorns in the side of Brooks Pharmacy, but the value [...]
- Subjects :
- Eckerd Corp. -- Mergers, acquisitions and divestments
Brooks Pharmacy -- Mergers, acquisitions and divestments
Brooks Pharmacy -- Marketing
Drugstores -- Mergers, acquisitions and divestments
Drugstores -- Marketing
Brand name products
Company acquisition/merger
Company marketing practices
Business
Pharmaceuticals and cosmetics industries
Retail industry
Subjects
Details
- Language :
- English
- ISSN :
- 01917587
- Volume :
- 26
- Issue :
- 12
- Database :
- Gale General OneFile
- Journal :
- Drug Store News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.122767473