Search

Highlights • Based on an online survey of a random sample of the PRSA membership, this study is among the first to explore practitioners' own turnover intention. • Supportive organizational environment, trust, and work-life enrichment directly affected practitioners' decision to stay. • Other contributing factors than work environment, trust, and work-life enrichment should also be examined in future studies. • It is also critical to explore individual' nuanced experiences and develop communication strategies targeted toward different demographics. • Top management, internal communication managers, and industry leaders can play an instrumental role in using the results of the study. Abstract Based on an online survey of a national random sample of the PRSA membership (n = 650), this study is among the first to explore public relations employees' own turnover intention and propose three contributing factors for employers to keep top talent in PR industry: a family-supportive organizational environment; the positive, enriching impact of professional work upon practitioners' life; and PR practitioners' trust toward employers. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

The amount of internal communication research has flourished during the past decade, and scholars have examined the role of internal communication in affecting employee and organizational outcomes. Despite the increasing literature, knowledge, and research of internal communication in Latin America is largely missing. Given this reality, this study explored the status of internal communication in Latin America through the lens of 20 experienced internal communication professionals from nine Latin American countries. Taking a multi-iteration consensus-building approach, this Delphi study enabled the expert panel to individually elaborate and collectively evaluate shared observations regarding the definition, characteristics, importance, and current reality of the field. Specifically, this study examined how practitioners define and understand internal communication, the skills and knowledge needed to perform internal communication, the value of internal communication, and the state of internal communication practice in Latin America. The findings of the current study enriched and diversified the extant body of knowledge that is U.S. and European-centered. • Examined internal communication practices in nine Latin American countries. • Top knowledge and skills needed for internal communication were presented. • Practitioners recognized the strategic value of internal communication. • Internal communication in Latin America has progressed in the past decade. • Measurement remains overlooked for many organizations in Latin America. [ABSTRACT FROM AUTHOR]

The management of Internal Communication is increasingly occupying a preferential place in organizations, in spite of the great contradiction that entails to accept that and to recognize it. At the same time it should be taken into account the lack of material and human resources available in the majority of the organizations. Spanish Universities have had successful experiences in this field, forced by the necessity of assisting the constant demands of more and more diverse and exigent students, and some professional associations that expect to participate in the future of the institution. Even so, the contradictions are distinctly evident at the University, where the Directorship and the internal publics have different levels of information and do not really want to change the situation. The different channels and formats of Internal Communication are not enough to balance the necessary bi-directional communication. Two-way communication is precisely what occupies the key issue of this paper. [ABSTRACT FROM AUTHOR]