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This study analyzes the impact of leadership, employee-engagement, market-oriented approach, and co-creation on the business design of the SUEs in Mexico. This study aims at presenting new insights...

This chapter discusses the attributes of entrepreneurship and marketing strategies in the contemporary context with focus on MSMEs. The SMART entrepreneurship traits including strategic attributes, performance measurement, applied innovation, market responsiveness, and technology have been discussed in relation to upstream collaborations of MSMEs with large industries. In addition, marketing of reverse innovation products and exploring entrepreneurial opportunities in biomimicry segment have been discussed in this chapter. Discussion on biomimicry offers an interconnected understanding between life, society, and business. The principle attributes of innovation that affect customer-centric innovation have been discussed as the major challenge in improving the performance of MSMEs.

This chapter discusses significant factors that elaborate the entrepreneurial environment in the context of micro, small and medium enterprises (MSMEs). The business environment and entrepreneurial ecosystem are central to the discussion in this chapter, which emphasizes on micro- and macro-economic factors affecting the entrepreneurial process and performance. In addition, innovation and technology, and marketing strategies, have been discussed in this chapter. The chapter also focuses on the shifts in organizational design and governance in reference to the different types of organizational structures, work culture, social effects on entrepreneurship, and organizational behavior and decision-making.

This paper discusses the social communication process of consumer brands through the conventional and non-conventional networks. Retail industry and companies promoting consumer products are highly engaged in developing brand literacy through both networks in the global marketplace today. This paper critically examines the most recent research contributions on the brand literacy, identifies gaps, and aims at discussing the strategic model building process around social marketing approaches and integrating brand socialization within the up-and downstream markets.

Consumer education and brand knowledge have emerged as the dynamic tool in the complex marketplace today that actively stimulate the cognitive behavior of consumers toward developing purchase intentions and buying decisions. The general objective of this study is to critically review the previous studies on the role of brand literacy, transfer and perceptions of knowledge, purchase intention, shopping ambiance and customer satisfaction, and illustrate the consumer decision making process induced by the above factors. The literature review reveals that brand education plays significant role as a driver of decision making among consumers, which not only empowers consumers in developing perceptions on the brand but also helps the companies on brand co-designing and knowledge dissemination process. Consumer literacy and brand knowledge helps the consumers in assessing the brand value, competitive advantage, and operational efficiency of the brand toward building purchase intentions. The effects of the...

Start-up enterprises have a long history in regional business operations and have been thoroughly studied in various research dimensions since the beginning of twentieth century. This chapter critically examines 251 previous research studies to provide literature support for the methodology and data analysis of this study. Some epistemological studies, which date back to 1957, have also been reviewed to support the conceptual background of the study. Literature review has been done in the context of organizational design, marketing strategies, consumer-centric approach, consumer acquisition, consumer buying behavior, consumer segmentation, transaction-based approach, pricing, distribution, serviceability, and entrepreneurial leadership. The literature review has supported ten quantitative research hypotheses and five qualitative research propositions.

Employees are considered key sources of value creation in a firm, as they are the means for generating innovative ideas. Employee relationships are associated with compensation packages to minimize the adverse impact of low compensation on employee mobility in the knowledge-intensive organizations. Employees with extremely high performance are less likely to leave the firms that offer higher compensation than competitors. Firms offering relatively high compensation packages are able to retain talent and reduce inter-firm mobility. Hence, organizations actively participate in the development of talent teams to enhance strategic mobility networks around the world. The organizations follow digital sharing of knowledge at multiple and cross-cultural workstations to involve intra-organizational mobility of employees and induce creativity. Mobility (physical) of employees also provides opportunity to share knowledge through digital platforms with the parent organizations. This study is based on empirical analysis of five dimensions: employee knowledge, mobility, rewards, engagement and organizational creativity. The data collection is spread across three multi-national organizations operating in Mexico. This is a conceptual study, which aims at reviewing the previous studies and to develop a research model in reference to employee mobility, organizational creativity and knowledge-sharing process to measure organizational performance.

This study aims at analysing perceptions of entrepreneurial leaders to determine leadership patterns in start-up enterprises (SUEs). Perceptions of entrepreneurial leaders in reference to employee openness, administrative controls, innovations, and spatial expansions of SUEs have been critically examined in the study. This study has been conducted using qualitative research method, by applying in-depth interviews to the entrepreneurial leaders. In-depth interviews from entrepreneurial leaders of 32 start-up enterprises have been conducted within metropolitan area of Mexico City, which accounts for 10.25% of the top ranked start-ups, selected using convenience sampling method. Research instrument has been developed based on two focus group discussions. This study reveals that leadership in SUEs is centralised, which offers low flexibility and employee openness while exercising high administrative controls. However, in some SUEs, leadership is transforming by delegating autonomy to teams for specific functions. Innovations in SUEs are partially driven by employees and entrepreneurial leaders.

Society and business have joint responsibility to govern the ethics. Digital marketing has become a cost-effective strategy for the emerging companies and has become a popular shopping place among the consumers. As the digital marketplace has grown parallel with the information technology, it has become vulnerable to piracy due to breach of ethics. Though, companies are spending a great deal of time and money to install codes of ethics in digital business through ethics training, compliance programs, and in-house watchdogs, there is still a long way to go on establishing the ethical behaviour in society. This paper critically examines the collateral effect of digital literacy on society and business. It has been argued in the paper that the lack of digital ethics has caused serious implications on business due to piracy and ethical breach.

This paper examines the effectiveness of business-to-business relationships in reference to the suppliers of office equipments serving the industrial accounts in Mexico. The study addresses broadly the performance-related issues as to what extent is the impact of quality of services responsible for doing business with the organizational buyers. Discussions in the paper also analyse the impact of channel function performance on relationship quality, which is moderated by the extent dependence structure of the relationship. The results of the study showed that the impact of buyer–supplier co-dependency and relationship quality significantly affects the supplier performance. It has been argued in the paper that the market orientation is positively associated with measures of channel performance such as service quality and the extent of buyer satisfaction. The study also demonstrates that in the processes of managing business relationships, cognitive dimensions like trust, commitment, and low level of conflicts provide ‘win-win’ situation for buyers and suppliers. Finally, this study attempts to make contributions to the literature on buyer–supplier relationships towards cognitive and relational perspectives leading to optimizing functional efficiency of a firm.

PurposeThe paper aims to show how Latin American corporate executives are faced with a serious problem, low trust and peer confidence. The factors of criticism in the workplace, increased corporate controls, and growing expectations for improved performance and accountability, have accompanied this decline in trust. Traditional approaches to corporate governance, epitomized by organizational behavior theories, have focused on short‐term profits and organizational systems, which fail to achieve desired results. This paper presents the analysis of behavioral dimensions of cross‐cultural team performance in corporate environment in Mexico.Design/methodology/approachThis paper is based on a literature review of previous research contributions focused on the managers of multinational companies operating in Latin American countries in a cross‐cultural environment. The success of the corporate ventures in Mexico has been evaluated from the perspectives of economic and relational attributes. The discussion in the study revealed that the degree of fit between a corporate parent and venture affects the success of the venture.FindingsThe paper finds that corporate venturing as a strategy for international business development has become significant in view of the process of globalization resulting in the free trade and business development opportunities for multinational companies. The success is associated with high levels of commitment, competitive skills and dynamics in functional management of the venture. In the study the variables of economic and relational dimensions of external and internal fit have shown greater association with venture success. It has also been found that ventures opt for greater autonomy and less economic dependency with their parent ventures for leading success and this finding makes intuitive sense.Practical implicationsThe paper shows that the success in corporate venturing is associated with high levels of commitment, trust, group dynamics and skills in functional management of the venture. The discussions in the paper offer analytical insights for the managers to develop an operational balance in the team to achieve higher performance.Originality/valueThe thesis of the paper is developed around the issues of the cross‐cultural variables affecting workplace environment in reference to trust, team work and gender sensitivity required for achieving efficiency in a business ventures. The paper explores and maps the symbiosis between the cognitive drivers of team member personality and organizational work culture.

This study examines the effectiveness of different fashion marketing strategies and analyses of the consumer behaviour in a cross-section of demographic settings in reference to fashion apparel retailing. The study discusses the determinants of consumer behaviour and their impact on purchase intentions towards fashion apparel in reference to brand image, promotions, and external-market knowledge. The constructs of the study were measured using reflective indicators showing effects on the product related, economic, and cognitive variables. All variables were chosen following a focus group analysis of the potential respondents. The confirmatory factor analysis, scale reliability, and regression method were used to analyse the data. Data was collected from 217 respondents within the age group of 18-45 in reference to 35 variables on 11 fashion apparel brands in Mexico. The results reveal that socio-cultural and personality related factors induce the purchase intentions among consumers. One of the contributions that this research extends is the debate about the converging economic, cognitive and brand related factors to induce purchase intentions. Fashion loving consumers typically patronage multi-channel retail outlets, designer brands, and invest time and cost towards an advantageous product search. The results of the study show a positive effect of store and brand preferences on developing purchase intentions for fashion apparel among consumers.

This paper aims innovative perspectives on strategy development in financial institutions to overcome the current global financial recession. Organizational restructuring is argued in reference to proactive and reactive financial and human resource strategies. It is observed that growth of many financial institutions is jeopardized due to primary market downfall, falling investor confidence, liquidity crisis, misjudged lending, high operational costs and blurring corporate image among markets. Authors suggest proactive and reactive measures which may be employed in responding to the current financial crisis. Among many proactive roll-on strategies, banks need to urge government to provide a guarantee that bonds and securities created out of mortgages or out of loans to companies do not become irrecoverable and seize yielding. Financial institutions may manage human resource during the period of economic crisis in a financial institution is to pursue defensive downsizing rather than strategic restructuring, as a result of both internal and external constraints on restructuring strategies.

The rationale of shifting conventional practices to technology based operations, its implications on customer value and performance of banking institutions are argued in the paper. This paper also discusses managerial implications on converging self service technologies with the customer value and business performance in retail banking.

This paper attempts to critically examine the available literature on the subject, discuss a model that provides a managerial framework for analyzing the variables associated with customer value, and to identify potential research areas. The discussion draws conceptual impetus from new technologies in banking services through self service technologies in banking as a tool for optimizing profit. The discussion in the paper also analyzes the main criteria for successful Internet-banking strategy and brings out benefits of e-banking from the point of view of banks, their technology and customer values and tentatively concludes that there is increasing returns to scale in the bank services in relation to the banking products, new technology and customer value.

Latin American corporate executives are faced with a serious problem the low trust and peer confidence. The factors of criticism at workplace, increased corporate controls, and growing expectations for improved performance and accountability have accompanied this decline in trust. Traditional approaches to corporate governance epitomized by organizational behavior theories have focused on short-term profits and organizational systems which fail to achieve desired results. This paper presents the analysis of behavioral dimensions of cross-cultural team performance in corporate environment in Mexico. This study is based on literature review of previous research contributions focused on the managers of multinational companies operating in Latin American countries in a cross-cultural environment. The success of the corporate ventures in Mexico has been evaluated from the perspectives of economic and relational attributes. The discussion in the study revealed that the degree of fit between a corporate parent and venture affects the success of the venture. In the study variables of economic and relational dimensions of external and internal fit have shown greater association with venture success.

In the rapidly changing global business environment multinational organisations experience the principal design challenge in managing differentiation in work culture and organisational structure towards achieving predetermined goals. Organisational design is a process involving development of control measures that help in coordinating organisational tasks and motivate the people to improve their performance. This paper discusses managing the values and organisational change in financial institutions during economic recession and driving sustainable growth. The discussion demonstrates a sustainable paradigm for managing performance and sustainable growth of financial institutions by converging traditional design activities, work culture, and monitoring and evaluation measures. Practitioners can benefit from the discussion presented in the study to clarify, improve and enrich new approaches of organisational designing during economic crisis.

This paper attempts to critically examine the available literature on the subject, discuss a model that provides a managerial framework for analysing the variables associated with customer value and identify potential research areas. The discussion draws conceptual impetus from new technologies in banking services through Self-Service Technologies (SSTs) in banking as a tool for optimising profit. The paper proposes criteria for successful internet-banking strategy and brings out benefits of e-banking from the point of view of banks, technology and customer values. Authors suggest application of technology in enhancing customer value in banking services.