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1. Marketing Case Study: B2B Print Is the Center of the Action as Echolab 'Redefines' Itself and Its Customers

Subjects
Business-to-business market -- Case studies, Video equipment industry -- Case studies, Business-to-business advertising -- Case studies, Publishing industry -- Case studies, Business to business market, Publishing industry, Advertising, marketing and public relations, Business
Abstract

Publishers who are seeing more of their advertising business migrate to the frequently less profitable Internet are always cheered when an advertiser speaks publicly about the power of B2B print [...]

Published
2006

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