1. Understanding of Peer-to-Peer Lending Platform Intention: Evidence among Millennials
- Author
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Lim, Kah Boon, Lo, Chun Zhen, Yeo, Sook Fern, and Tan, Cheng Ling
- Subjects
Echo boom generation -- Social aspects ,Loans -- Social aspects ,Business - Abstract
Purpose: Peer-to-peer (P2P) lending has evolved into a viable alternative investment option that is predicted to develop rapidly as technology solutions improve and people become more digitally connected. As a result of their increased exposure to digital technology, millennials have emerged as the most fascinating target group for P2P lending platforms. As a result, the goal of this study is to identify the factors influencing millennials' intention to use Malaysia's peer-to-peer lending platforms. Design/methodology/approach: This study used perceived ease of use, perceived usefulness, perceived expertise, trustworthiness, reciprocity, and security as independent variables. The data was collected from 183 millennials through online questionnaires. The Statistical Package for Social Science (SPSS) programme was used to conduct descriptive analysis, reliability testing, and multiple linear regression analysis. Findings: Our findings revealed that perceived ease of use, perceived usefulness and reciprocity have a favourable influence on millennial's intentions to use peer-to-peer lending platforms. Research limitations/implications: This study may be extended to other age categories as the current research only focus on millennials. Practical implications: Peer-to-peer platform's operators may consider those relevant factors to invite and attract more businesses and investors to join in the peer-to-peer lending platform. Originality/value: The extended Technology Acceptance Model, Source Credibility Theory, and Social Exchange Theory were used in the current study to explore the variables that affect millennials' inclination to use peer-to-peer lending platforms. Keywords: Peer-to-peer lending, Intention, Perceived ease of use, Perceived usefulness, Reciprocity, Introduction Peer-to-peer (P2P) lending can be categorised as a type of decentralized lending. There are two main business models for P2P lending platforms. The first is that lenders and investors [...]
- Published
- 2023