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Start Over Descriptor "Pilot Corporation of America -- Marketing" Topic business, international
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1. Pilot scheme: how effective is sports marketing? OPI speaks to one of its greatest champions Pilot CEO Ron Shaw and discovers how sports marketing has helped other businesses. (hot topic)

Author

Eyriey, Nick

Subjects
Pilot Corporation of America -- Marketing, Company marketing practices, Business, Business, international
Abstract

Pilot Pen's CEO Ron Shaw calls sports marketing 'one of the world's best secrets' and enthusiastically endorses its effectiveness. The company sponsors one of the world's leading tennis events which [...]

Published
2002

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