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Start Over Author "Shriver, Scott K." Topic brand choice -- analysis
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1. Network effects in alternative fuel adoption: empirical analysis of the market for ethanol

Author

Shriver, Scott K.

Subjects
United States. National Renewable Energy Laboratory -- Powers and duties, Consumer preferences -- Analysis, Brand choice -- Analysis, Marketing research, Market entry, Advertising, marketing and public relations, Business
Abstract

This paper investigates the importance of network effects in the demand for ethanol-compatible vehicles and the supply of ethanol fuel. An indirect network effect, or positive feedback loop, arises in [...]

Published
2015
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