Network effects in alternative fuel adoption: empirical analysis of the market for ethanol

Authors :: Shriver, Scott K.
Source :: Marketing Science. January 1, 2015, p78, 20 p.
Publication Year :: 2015
Abstract: This paper investigates the importance of network effects in the demand for ethanol-compatible vehicles and the supply of ethanol fuel. An indirect network effect, or positive feedback loop, arises in [...]

Subjects :: United States. National Renewable Energy Laboratory -- Powers and duties
Consumer preferences -- Analysis
Brand choice -- Analysis
Marketing research
Market entry
Advertising, marketing and public relations
Business

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