Search

Small and medium-sized enterprises currently suffer from a lack of branding. Therefore, to further promote their active branding, this study proposes a user preference mining algorithm based on data mining and social behavior. Employing this algorithm to study the degree of users’ brand preference can provide data support for enterprises’ brand building. The experimental results showed that the proposed algorithm outperforms previous algorithms in terms of performance, convergence, and accuracy. The area under the curve reached 0.953, indicating highly authentic output results with extremely high realism. In actual simulation experiments, its prediction results for the user’s brand preference index are accurate, with an error of only 0.11, and the algorithm has extremely high ratings among industry insiders. In conclusion, the user-preference mining algorithm based on data mining and social behaviors suggested in this study plays a better role in promoting an enterprise’s brand building. It can help the enterprise know the level of consumer preference for its brand; accordingly, it can determine the shortcomings in, provide effective and accurate data support for, and thereby promote its brand building.

Geographical indication agricultural products are an important lever for the development of characteristic agricultural industries. Strengthening the construction and development of geographical indication agricultural product brands plays a positive role in increasing farmers’ income and promoting regional economic development, and is one of the important guarantees for the sustainable and healthy development of the agricultural industry. The Beijing-Tianjin-Hebei region has a variety of agricultural land resources, including plains, hills, mountains, plateaus, and oceans, and abundant resources of characteristic agricultural products. At present, the Beijing-Tianjin-Hebei region has made significant progress in the construction and protection of geographical indication agricultural product brands. However, there are still problems such as small quantity, uneven distribution, weak brand awareness, limited promotion channels, low brand reputation, and insufficient attention to cultural and historical factors, which urgently need to be further addressed and optimized. Therefore, it is necessary to continuously strengthen the exploration of geographical indication agricultural products, enhance brand protection awareness, broaden marketing channels, strengthen brand promotion and management, and deeply explore cultural and historical characteristics, in order to continuously enhance the brand value and competitiveness of geographical indication agricultural products in the Beijing-Tianjin-Hebei region. [ABSTRACT FROM AUTHOR]

Sellers on online marketplaces such as Amazon.com use a variety of retail and retail media advertising services to improve their brand performance, including awareness, consideration, and revenue. But how can they measure their progress and drive these metrics? For 122,000 brands, we measure Amazon shoppers' brand awareness, consideration, and purchases and test how they change with ad and retail actions. Furthermore, we compare these brands' past media mix with the recommended allocation based on the model's coefficients. We find that new product launches and upper-funnel retail media advertising are particularly effective for small brands. Medium-sized and large brands benefit most from lower-funnel advertising. For the funnel stages, all three metrics benefit from the number of new reviews, % discount, negative keywords, and geo-reach campaigns. These results are robust across different product categories, but we find notable differences in how upper- and middle-funnel ad products succeed in driving sales. [ABSTRACT FROM AUTHOR]

Copyright of Food Science & Technology & Economy is the property of Grain Science & Technology & Economy Editorial Office and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Continue Education Research is the property of Harbin Normal University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article explores the fundamentals of brand building in the banking industry, emphasizing the increasing importance of brand management in a globalized and competitive market. The study delves into the theoretical and practical aspects of brand formation, drawing on insights from scholars such as K. Keller, D. Aaker, and others. It highlights the role of relationship marketing strategies in cultivating customer loyalty and underscores the significance of employees in brand building, particularly in the retail banking sector. The research reveals that service quality is a critical factor influencing customer satisfaction and loyalty, with a specific focus on electronic banking services. It discusses the challenges in building and promoting bank brands, including attracting consumer attention, promoting recall, and creating lasting relationships. The article also addresses the evolving landscape of the banking sector, emphasizing the impact of technology integration and heightened competition. Corporate image and reputation emerge as key elements in ensuring sustainable business growth, with a positive image contributing to customer retention and loyalty. The study underscores the importance of factors such as reliability, quality, customer orientation, social responsibility, and ethical business conduct in shaping a bank's corporate reputation. Additionally, the article explores the complex nature of service branding in the financial sector, particularly in retail banking, and the challenges associated with valuation and risk assessment. The quality of services, especially in electronic banking, plays a crucial role in customer satisfaction, loyalty, and retention. The article highlights the significance of meeting customer expectations and the role of emotional associations in shaping perceptions of service quality. It discusses the impact of trust on customer behavioral intentions, emphasizing the importance of security and risk considerations in electronic banking services. In conclusion, the article provides insights into the multifaceted dynamics of brand building in the banking industry, shedding light on the interconnectedness of service quality, customer satisfaction, and brand loyalty.

Building a strong brand will affirm the position and image of the school in society. Currently, the non-public system of nursery schools is growing and developing along with the trend of socialization of education. Although positive results have been achieved, fierce competition between educational organizations is the difficulty that all schools are facing. The article has analyzed the current situation of planning, organizing, directing, inspecting, and evaluating the branding of non-public nursery schools as well as the management of physical facilities for branding. Thereby clearly identifying the limitations and causes of limitations as a premise to propose measures based on a number of research directions to meet urgent scientific and practical requirements.

Copyright of Journal of Academic Library & Information Science is the property of Anhui University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Art museum's brand management of any organization cannot be achieved overnight but requires long-term continuous accumulation with all aspects of operation. Nowadays, major art museums in China are scrambling to be the first to work diligently on exhibition forms and service innovation, which can be imitated hastily, but what remains in the public mind is the art museum brand that cannot be simulated or replaced. How to attach importance to brand building from a strategic perspective, and the method of integrating and allocating art museum resources more effectively through brand building is an inevitable problem for every art museum. [ABSTRACT FROM AUTHOR]

In an era where brands try to generate strong and positive consumer responses in an uncertain, complex, unpredictable, and fast-changing environment, understanding the mechanism that brand signals turn to external audiences' responses has become ever more important. Using as a context service brands, given their complexity, this work aims to update and inform existing knowledge on brand building practices, audience-processing and the brand-related action link. The proposed conceptual brand building and audience response framework is based on an extensive review of existing brand management and services marketing academic knowledge collected and examined aiming to: (a) synthesise the somewhat dispersed literature on firms' brand building and audience-processing and brand-related action link reported in both literature streams and (b) identify relevant trends on brand building and audience-processing/responding. The introduced framework comprises three components (the chain, the influencing factors and the feedback loops), provides a good, contemporary overview of the full brand identity co-creation process and potential audience behavioural responses and unfolds avenues for future research. [ABSTRACT FROM AUTHOR]

Despite the proliferation of data and new technologies over the past several decades, brands remain challenged with finding comprehensive and data-driven solutions for measuring and improving brand health. By combining analytical concepts developed in the last century around consumer loyalty with currently available data and technology, marketers can more precisely define and measure brand health as well as grow loyalty over time with targeting strategies that drive short-term returns. This approach, anchored in levels of loyalty, provides an alternative to the traditional brand purchase funnel in orienting brand-building strategies and offers marketers new opportunities for assessing and ensuring brand performance in this post-pandemic climate of shifting consumer needs and uncertain macroenvironmental dynamics. [ABSTRACT FROM AUTHOR]

The Nineteenth National Congress of the Communist Party of China proposed to implement the strategy of rural revitalization, accelerate the construction of agricultural industry, production and operation systems, and promote the integration of rural first, second, and third industries. Use the brand to drive the development of rural tourism in Beijing and promote the acceleration of the rural economy. Although Beijing’s rural tourism market is strong, the Beijing Municipal Government has actively carried out tourism recommendation activities to accelerate the development of rural tourism. However, it is more necessary for rural tourism operators to seize market opportunities and establish rural tourism brands with characteristics, advantages and connotations. Through brand building, we will do better and stronger rural tourism, and win the recognition of tourists with quality. In the construction of Beijing rural tourism branding, we still have certain problems, combined with the current situation of rural tourism development in Beijing, the author put forward suggestions for the brand construction of Beijing rural tourism from four aspects: brand awareness, brand positioning, brand connotation, brand maintenance and promotion after investigating rural tourism and operators [ABSTRACT FROM AUTHOR]

Public healthcare institutions are facing challenges to upgrade the level of services to satisfy gradually increased healthcare needs of residents as the economy develops. To address such challenges, Shanghai Huangpu District Waitan Community Health Center (HDWCHC) has explored a way for the development of featured brand community-based specialty care services, and developed a standardized operation toolkit that can be reproduced and promoted based on a summary of the practice of building Chu's traumatology, the first brand specialty built by the HDWCHC. We reviewed the process and achievements of building Chu's traumatology, hoping to provide methodological guidance for the development of featured brand community-based specialty care services in other areas of China. The brand building of Chu's traumatology includes four stages covering seven parts: standards formulation (diagnostic standards formulation, intervention standards formulation, referral standards formulation) , internal promotion (determination of the inheritor of Chu's traumatology, service team building) , standardized single disease diagnosis and treatment and building the standardized clinic room (expanding to all accessible sites in primary care) and external promotion (building a standardized, community-based operation toolkit featured by the brand of Chu's traumatology) . The exploratory practice of HDWCHC has enabled the development of featured services delivered by a standardized process mode transformed from individual mode (from single-person mode to multi-person cooperation mode, or from single-institution mode to multi-institution cooperation mode) , enhancing the transferability, promotion and reproducibility of featured services as well as bettering their allocation, facilitating the formation of ideas of integrated development of multiple techniques with Chu's traumatology services as the core, thereby improving the effectiveness of healthcare services.

Through combing the collaborative mode among the three-level brands of 'city-county-enterprise' in Zhejiang Province, this review explores how to get out of the conflict among the main levels of regional public brands under the background of common prosperity, effectively promote the industrial revitalization and common prosperity in the regional plate, and provide reference and guidance for the management collaborative innovation of regional public brands of all-class agricultural products.

Copyright of China Brewing is the property of China Brewing Editorial Office and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Administration & Economics is the property of Republic of Iraq Ministry of Higher Education & Scientific Research (MOHESR) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Tiffany as an example of the jewelry industry development profile, to explore the development prospects for the jewelry industry in the Chinese market, including industry development environment, industry policies, and other aspects. Methods: This paper explores the production and operation situation of Tiffany through literature research method, empirical summary method and through horizontal analysis of Tiffany's financial statements and ratio analysis, and digs deeper into the impact and significance of Tiffany on China's economic development. The research results show that the Chinese jewelry market should carry out brand building and create national brands; optimize jewelry structure and design jewelry for target groups; upgrade marketing strategies, use the digital era to sell jewelry online, and accelerate the stable construction of the Chinese jewelry market through video promotion, etc. [ABSTRACT FROM AUTHOR]

Nowadays, traditional Chinese medicine (TCM) culture and wellness tourism are developing toward integration with an inherent and inevitable basis. A new business mode of TCM wellness tourism bred has emerged, injecting new vitality into the development of TCM culture and innovation of tourism. As the cultural representative of TCM industry, Zhang Zhongjing culture should seize the opportunity to make a breakthrough in its brand construction with the help of wellness tourism. The main construction strategies include actively launching books or films and television dramas based on the deeds of Zhang Zhongjing and other famous TCM doctors, turning herbs cultivation bases into special tourism and sightseeing parks, establishing research and dissemination bases of TCM culture, and building TCM wellness tourism bases that integrate learning, rehabilitation, and tourism, using information technology and cultural media platforms to introduce Zhang Zhongjing culture to the world.

Introduction of Section 135 and Schedule VII in the Companies Act 2013 is the development of 4 years in India. India is the First country across the globe which has made CSR mandatory for profit-making corporates. The expectations of these selected corporates in the field of CSR are different from traditional CSR. The selected corporates which come under the purview of CSR act had to scale up their CSR programmed by forming CSR Policy, Vision, Philosophy, CSR structure and CSR Board Committee and they also had to decide the focus areas as per the Schedule VII of the Companies Act 2013. These Corporates have to involve all the stakeholders in their business, i.e., employees, customers, shareholders, communities, and vendors in the CSR process. Many corporate in India have involved their employees in their CSR programs. Employees Volunteerism has become a critical aspect of CSR. Besides involvement into CSR projects the employee volunteerism may result in employee engagement, team building, and brand building. The current article deals with employee volunteerism in Corporate Social Responsibility in Indian industries and its byproduct ‘Employee Engagement.'

Copyright of Journal of Academic Library & Information Science is the property of Anhui University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Comunicação Pública is the property of Escola Superior de Comunicacao Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Muthanna Journal of Administrative & Economics Sciences is the property of Muthanna Journal of Administrative & Economics Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The concept of CSR has gained importance in the recent years because consumers are more concerned about whether organizations are contributing to the betterment of society. In India, the introduction of Clause 135 in the Companies Act has made it mandatory for all businesses - that qualify certain financial parameters - to spend 2 per cent of their average profits in the previous three years on pre-defined CSR activities. With this, there is a lot that organizations have to do to comply with the corporate social responsibility (CSR) aspect of the Act. Organizations can actually look at this mandate as an opportunity rather than a burden as CSR activities offer several benefits to the organizations undertaking these including creating positive image of the brand and the organization. CSR activities should be treated as a brand building exercise as it will help to connect with stakeholders directly. The purpose of this paper is to understand how the role of CSR in brand building. Our study is based on data collected from primary and secondary sources. After literature review on the said subject and analyzing the information collected, we have arrived at the conclusion that there exists positive relation between CSR and the brand. It can be used as an effective tool for brand building. Hence, the organizations other than those for whom CSR is mandatory must undertake CSR initiatives. [ABSTRACT FROM AUTHOR]

Copyright of Nankai Business Review is the property of Nankai Business Review Editorial Office and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Muthanna Journal of Administrative & Economics Sciences is the property of Muthanna Journal of Administrative & Economics Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Food & Machinery is the property of Food & Machinery Editorial Office and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A city brand should add value to the city and in the process of building one, it is necessary to consider the values and perceptions of internal and external stakeholders, especially the local population. The purpose of the study is to observe the population's perception about the construction of the brand of the City of Osijek with an emphasis on culture. For the purposes of the research, a survey questionnaire was created, and it was conducted among the local population of the City of Osijek. The survey questionnaire consisted of questions related to socio-demographic characteristics of respondents, questions that related to the respondents' assessment of the cultural identity of the city on its heritage and public preferences, and their assessment of the need for branding Osijek. In order to process the research results, a qualitative and quantitative analysis was conducted. The results of the research show that the majority of respondents agree that the cultural identity of the City of Osijek is based on its heritage, while a smaller share of those agree that such an identity is based on public preferences. Therefore, for the successful branding of the City of Osijek, it is extremely important, first, to talk to the local community. Given that the branding of the city is a long-term process, the proposal for further research is to constantly consider the possibility of implementing an appropriate branding strategy of the City of Osijek in the field of culture. [ABSTRACT FROM AUTHOR]

Copyright of Agricultural Outlook (1673-3908) is the property of Institute of Agricultural Information, Chinese Academy of Agricultural Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Agricultural Outlook (1673-3908) is the property of Institute of Agricultural Information, Chinese Academy of Agricultural Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Agricultural Outlook (1673-3908) is the property of Institute of Agricultural Information, Chinese Academy of Agricultural Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)