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This article deals with the marketing campaign surrounding the release of the book Harry Potter and the Goblet of Fire in 2000. The books was a best seller, with nearly 8 million copies selling in 48 hours in the U.S. alone. The plots written by Scottish author J. K. Rowling captivated children everywhere. However, hype played a role in the popularity of the book. With contests, theme parties and giveaways, conditions were positive for the marketing of the book. Publisher Scholastic Inc. mixed in-store promotions with a few carefully placed advertisements to create a sense of celebration. It heightened the tension by keeping the title of the book jacket under wraps almost until the last minute, even forcing booksellers to sign secrecy agreements.

The article focuses on the investment of book publishers in the U.S. in testing videos as a marketing tool. Crown Publishers has invested $15,000 to make a two-minute book video promoting "Slaves of New York." Manager Dorothy DuBois of the Waldenbooks stresses that this initiative of publishers helps in increasing the sales of books. The sales of the legal guide "Know Your Rights," by Richard Alderman have tripled during the weeks it ran on the video.

The article reports that though more books have made it to the 2006 weekly charts than ever before, a majority of the bestsellers stayed on the charts only for four weeks or less. With title output in the U.S. approaching 200,000 copies per annum, making in on the lists was easier in 2006, but staying was harder. Several factors contributed to this trend. These include costly publication and publicity efforts, high acquisition costs, money spent on jackets and paper, a hefty advertising and marketing budget. INSET: Applause, Applause.

The article reports on the decision of publisher E. Haldeman-Julius of Girard, Kansas to quit publishing "Little Blue Books." In an advertisement, the publisher encouraged customers to order 100 or 200 titles. The move has prompted speculations that the books can no longer be sold in adequate numbers to be profitable.

The article presents a guide to independent publishing from several successful independent authors. It emphasizes the importance of having a team of allies, whether formal or informal, as it provides a better position to launch a book. Tips on production and distribution are also offered, including the importance of word of mouth and using various social media platforms.

This section presents books that merit a reading based on the reactions of five booksellers to more than 50 galley blurbs featured at regional trade shows. The books include "Monsters of Templeton," by Lauren Groff, "The Delivery Man," by Joe McGinniss Jr., and "The Opposite of Love," by Julie Buxbaum. The booksellers include Kathleen Caldwell, Sessalee Hensley, Valerie Koehler, Mark LaFramboise, and Karl Pohrt.

The article highlights the significance of the debut tag in launching books. The debut tag affects the selling and publicity of books. The publisher of the book "The Lost Art of Keeping Secrets," by Eva Rice failed to stipulate the book as a U.S. debut. Warner Books publicist Jennifer Romanello comments on reviews and media attention gained by a debut novel.

Focuses on the growing interest of the book industry in proprietary publishing in the U.S. Comparison between proprietary and custom publishing; Reasons of other companies for not venturing into proprietary publishing; Strategy in proprietary publishing adopted by Penguin to promote its books; Role of warehouse clubs in proprietary publishing; Concept of a publishing program developed by Borders to strengthen its customer loyalty. INSET: Designer Dummies.

Tackles a variety of issues relevant to marketing Afro-American commercial fiction. Challenges facing publishers in marketing Afro-American novels; Importance of radio promotion to book selling; Application of book clubs to promote Afro-American novels. INSET: Zane Unveiled.

Focuses on the publicity road tour involving Simon & Schuster Children's Publishing authors D. Anne Love, Rachel Cohn and Frances O'Roark Dowell in the U.S. as of May 2003. Explanation of the genesis of the tour; Comment from the authors regarding traveling with one another; Description of the reaction of booksellers to the road tour; Books promoted during the tour.

In this article the author focuses on techniques he used in designing his video book trailer of his book "The Nazi and the Psychiatrist." A trailer should be designed not for the purpose of increase the sale of the book but to help others spread the word about the book, and would be handly for people to recommend the book to other friends and contacts in social media sites.

The article presents the author's opinion on how technologies such as the Apple iPad computer tablet and electronic book readers will influence the book publishing industry's advertising. He believes that the technologies offer the publishing industry a chance to reimagine its books and business models. Also investigated is how the technologies will offer publishers an opportunity at advertising subsidy.

Presents news briefs on the U.S. book industry as of July 25, 2005. Radio advertising efforts for the novel "Hunting Fear," by Kay Hooper; Contest held by Avon to win a weekend getaway in Florida, complete with a meet-and-greet session with author Julia Quinn; List of the nation's best sellers for the week ended July 25.

Reports on the upcoming promotion of the book "Marry Your Baby Daddy," by Maryann Reid. Schedule of the book promotion event; Invitation of New York-area couples to the event; Expectations on the event.

Provides information on the publishing plans of Dorchester Publishing in 2004. Success of book launching activities for the Emily series; Release of the book "Eyeliner of the Gods," by Katie Maxwell and Chloe; Prices for the promotional contest on Egyptian-themed books.

Focuses on the Big Read project launched by BBC television station. Efforts of television and radio stations to promote books; Other promotions connected to the project; Impact of the promotions on book sales.

Focuses on the impact of DVD sales on the book trade in the U.S. Decline of profits for books of famous authors; Reduction of sales for the holiday season; Citation of famous DVD titles; Increase of advertising activities of publishers.

Provides information on the radio program in Dallas, Texas hosted by disc jockey Jessie Jessup, which has a segment for promoting books. Details of the show; Impact of the show on literary titles in terms of publicity; Information on upcoming interviews with authors.

Discusses the efforts of Seven Sisters Co. to launch advertising campaigns for their service books which emphasize their individuality in the U.S. Increase in competition in the field of women's service books; Conflict between the Seven Sisters and publishers; View that the trade advertising conflict will help Seven Sisters move away from the category label.