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The article examines the decision made by the automobile firm Toyota to remain largely headquartered in Japan. Following the Sendai Earthquake and subsequent tsunami that hit Japan in March 2011, as well as other economic challenges that have impacted the nation, the author discusses the wisdom of remaining localized in a globalized world. Toyota’s history is provided, and its financial outlook is examined.

The article reports on increased interest which automobile manufacturers from across the globe have expressed in learning about and becoming involved with the technology and sales networks of Mazda Motor Corp., Mitsubishi Corp. and Suzuki GB PLC. A discussion of potential partnerships which are being considered by Mazda, Mitsubishi and Suzuki is presented.

The article discusses the poor sales in China of Toyota Motor's Lexus brand of automobiles, and what the company is doing to improve them. Among luxury cars Lexus trails behind several other brands in China. Toyota is working to improve Lexus' customer service in China, and is also building cars that are tailored to Chinese tastes.

The article discusses car maker Toyota Motor Corp.'s plans to introduce the $375,000 Lexus LFA automobile, and comments on past efforts by other car manufacturers to market high-priced, brand-expanding vehicles. Cars noted include the Dodge Viper from Chrysler, the Phaeton from Volkswagen, and the GT-R from Nissan Motors.