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Why Lexus Doesn't Lead the Pack In China.
- Source :
- Bloomberg Businessweek; 3/28/2011, Issue 4222, p32-33, 2p, 1 Color Photograph
- Publication Year :
- 2011
-
Abstract
- The article discusses the poor sales in China of Toyota Motor's Lexus brand of automobiles, and what the company is doing to improve them. Among luxury cars Lexus trails behind several other brands in China. Toyota is working to improve Lexus' customer service in China, and is also building cars that are tailored to Chinese tastes.
- Subjects :
- LEXUS automobiles
AUTOMOBILE selling
AUTOMOBILE industry
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 4222
- Database :
- Complementary Index
- Journal :
- Bloomberg Businessweek
- Publication Type :
- Periodical
- Accession number :
- 59636218