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Discusses the power of stereotypes and their ability to change the behavior of the person holding the stereotype. Details of a studies by university psychologists, including Claude Steel and colleagues in 1995; Who is affected by stereotypes; Impact of negative and positive stereotypes; Topics of advertising, gender, and race.

The article presents a humorous discussion on air travel and the U.S. Federal Communications Commission's (FCC's) potential plan to allow cell-phones to be used during flights as of December 2013, focusing on the behavior and conduct of airline passengers. The social aspects of airline travel are mentioned, as well as the Twitter social network and the Instagram photo-sharing service. Social media users and in-flight smokers are also examined.

The article focuses on how school librarians could lead change in their schools. It states that some people do not want change because it is considered as a threat to familiar behavior. It says that in introducing change there should be a sense of urgency, a group that has the power to lead the change, communicate the vision of change. It adds that school librarians must consider all aspects including the involvement of principals, school staff, and the community.

The article discusses the political aspects regarding the discourse on genes' role in human behavior and personality traits, frequently referencing the article "Does Biology Justify Ideology? The Politics of Genetic Attribution" by Elizabeth Suhay and Toby Epstein Jayaratne in the Summer 2013 issue of the periodical "Public Opinion Quarterly." The article discusses liberals and conservatives' perspectives on the influence of genes on human traits.

The article discusses the good business and health sense in the U.S. It notes that people working in an office should not eat their lunch on the place where they spend their whole working day, instead, it is better to take a brisk walk at lunchtime. Moreover, they can look for good interaction such as socializing with people in some places and letting conversations and laughs flow.

The article focuses on Tribune Co. chief executive officer Sam Zell. It states that Zell is considered a bad manager due to his foul-mouthed behavior. He has also acquired an award during the Stupidus Maximus Award. It poses several reasons for Zell to be chosen as the recipient of the award including his action to disparage his employees publicly, and the class-action lawsuit filed against him by the staff of the Tribune's "Los Angeles Times" magazine.

The article discusses several of the reasons why the author writes books such as "The Myth of the Spoiled Child: Challenging the Conventional Wisdom about Children and Parenting" as of March 2014. Self-congratulation and financial gain are mentioned, along with immortality and allegedly misguided notions about human behavior. It states that the author's first book featured an assessment of why competition fails to motivate people in a lasting or beneficial way. Child rearing is examined.