Bad beyond belief.

The article focuses on Tribune Co. chief executive officer Sam Zell. It states that Zell is considered a bad manager due to his foul-mouthed behavior. He has also acquired an award during the Stupidus Maximus Award. It poses several reasons for Zell to be chosen as the recipient of the award including his action to disparage his employees publicly, and the class-action lawsuit filed against him by the staff of the Tribune's "Los Angeles Times" magazine.