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This study explores the concept of perceived embeddedness (PE) and its impact on purchasing behavior at an organic farmers' market. Based on a review of the prior literature, the study refines the conceptualization and measurement of PE as a second-order factor construct reflected in its three dimensions: perceived social embeddedness, perceived spatial embeddedness, and perceived natural embeddedness. The study also suggests that organic farmers' market shoppers' PE is positively related to the two measures of purchasing behavior: expenditure per visit and repurchase intention. In a sample of 492 organic farmers' market shoppers in Beijing municipality, China, the study find support for the second-order factor structure of PE and the theorized relationship between the shoppers' PE and their purchasing behavior. The study also discusses theoretical and managerial implications of the findings., (Copyright © 2014 Elsevier Ltd. All rights reserved.)

Organic agriculture can sustain rural development and ease poverty. However, whether it could be a viable pathway to improve the livelihoods of small-scale farmers in the context of urbanisation and demographic change has been less studied. To understand this, household surveys were conducted in 2007 and 2014 in Wanzai, Jiangxi Province China, where organic farming started in 2000. The results show that organic farming did contribute to higher farm incomes for small-scale farmers (< 1 ha land) compared to those practicing conventional agriculture, regardless of whether the profitability is measured on a per land unit or per household basis. The annual farmers household net income increased from 2007 to 2014, however, the farm income of small-scale farmers only makes up a minor part of total household income and its percentage becomes less and less over time. For medium-scale organic farmers (> 1 ha land), the proportion of income from farming was higher (56% in 2007 and 77% in 2014), leading to average farm incomes of USD16,108 in 2014. Among organic farmers, cooperatives members performed better economically than those not in cooperatives. Organic agriculture can ensure stable and sustainable alternative livelihoods, especially in a situation where available land offers opportunities for scaling up. [ABSTRACT FROM AUTHOR]