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Discusses various methods that can be adopted by the Democratic party for a victory in the forthcoming elections in the U.S. Urging members of various organizations to register; Signing up for regular work for candidates; Collecting of the information that is essential to win votes at neighborhood rallies and community meetings; Knowledge of public relation to the facts over to the voters through such media as newspapers, radio, speeches, leaflets and advertising; Catching the reader's interest by carrying as much emotional impact as possible; Information that the Republicans need only 26 seats to take over the House and 10 to gain control of the Senate.

The article discusses the use of public relations in building a healthy corporate image. At the risk of being painfully obvious, TV is a visual medium. Arcane diagrams and flapping gums don't drive stories. Moving pictures do. TV coverage for a company can have huge impact. As with other news media, TV needs material. To get it interested, a company needs to consider where best it will fit. That means researching station personas and coverage. Some stations cover entertainment and lifestyle items more readily than others. Some are focused on hard news.

The article examines why advertising has to be many different things to different people. "Advertising Age" has altered the rules for its annual listing of top advertising agencies. Rather than covering just the creative side of the business, the list now includes companies with expertise in related disciplines, such as interactive advertising, direct marketing and public relations. Although most advertising expenditure goes on television and print, many of the people the ads are supposed to reach are not looking. The problem is measuring the return. To make things even more difficult, media are now being delivered in lots of different ways. Increasing value is being placed on any medium that succeeds in aggregating a large audience of people with similar interests. The elusive consumer they are all chasing is not only becoming more knowledgeable, but also demographically different from yesteryear's. With numbers of viewers and readers declining, the future does not look very rosy for network television and newspapers. Whether advertising is an art or a science, people will not stop trying to measure it.

The article discusses the advertising industry. While many people are predicting the death of print, television, and movie advertising, the author doubts that it will be this simple. He expresses his desire to upload advertising researcher Mark Fenske's brain into a computer, allowing people to see every thought and insight Fenske has ever had. Wisdom from Fenske is presented, including comments that the brain is a highly rational object that aims to keep the status quo until something more comfortable and efficient emerges.

The article discusses wins and losses in Public Relation (PR) exercises. Christopher Burcsik, CEO of MINISIS Inc. maximizes his limited media/PR budget by packing any MINISIS employment advertisements run in local dailies with company information. MINISIS Inc. scored some coverage in "Business In Vancouver," after a co-worker convinced him to forward his name for consideration in the weekly business newspaper's annual "40 Under 40 awards." Didn't win an award, but won story coverage. Information about similar awards recognizing various types of business prowess resides on websites and in the advertisement and editorial departments of assorted publications.

The article discusses Public Relation (PR) exercises by drawing analogies to the game of base-ball. The Hardball might be considered a touch old-school by contemporary PR types, but this pitch is still thrown by a lot of companies at a lot of media hitters. Similarly, the Screwball starts with the reasonably sound approach of sending freebies and product packages to newsrooms in hopes of winning ink or airtime. Often ends with the wrong packages going to the wrong newsrooms. The Knuckleball results from a company's inability to articulate its mission or product so it can be easily digested by the media and the public.

The article reports that the Canadian Public Relations Society has developed a Media Relations Rating Points system. The tool enables the qualitative evaluation of media relations campaigns, measuring any type of coverage, from print to online to broadcast, covering planned campaigns or unexpected media attention.