1. Nonlinear Pricing with Average-Price Bias
- Author
-
David Martimort, Lars Stole, Paris School of Economics (PSE), École des Ponts ParisTech (ENPC)-École normale supérieure - Paris (ENS Paris), Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)-Université Paris 1 Panthéon-Sorbonne (UP1)-Centre National de la Recherche Scientifique (CNRS)-École des hautes études en sciences sociales (EHESS)-Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement (INRAE), Paris Jourdan Sciences Economiques (PJSE), Université Paris 1 Panthéon-Sorbonne (UP1)-École normale supérieure - Paris (ENS Paris), Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)-École des hautes études en sciences sociales (EHESS)-École des Ponts ParisTech (ENPC)-Centre National de la Recherche Scientifique (CNRS)-Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement (INRAE), and University of Chicago
- Subjects
Consumption (economics) ,JEL: D - Microeconomics/D.D4 - Market Structure, Pricing, and Design/D.D4.D42 - Monopoly ,media_common.quotation_subject ,05 social sciences ,Economic rent ,Contrast (statistics) ,[SHS.ECO]Humanities and Social Sciences/Economics and Finance ,JEL: L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance/L.L1.L12 - Monopoly • Monopolization Strategies ,Nonlinear system ,Pricing schedule ,JEL: D - Microeconomics/D.D2 - Production and Organizations/D.D2.D21 - Firm Behavior: Theory ,0502 economics and business ,Econometrics ,Economics ,General Earth and Planetary Sciences ,050207 economics ,Empirical evidence ,Marginal utility ,JEL: D - Microeconomics/D.D1 - Household Behavior and Family Economics/D.D1.D11 - Consumer Economics: Theory ,Nonlinear pricing ,050205 econometrics ,General Environmental Science ,media_common - Abstract
Empirical evidence suggests that consumers facing complex nonlinear prices often make choices based on average (not marginal) prices. Given such behavior, we characterize a monopolist’s optimal nonlinear price schedule. In contrast to the textbook setting, nonlinear prices designed for “ average-price bias” distort consumption downward for consumers with the highest marginal utility and typically feature quantity premia rather than quantity discounts. These properties arise because the bias replaces consumer information rents with “curvature rents.” Whether or not a monopolist prefers consumers with average-price bias depends upon underlying preferences and costs. (JEL D11, D21, D42, L12)
- Published
- 2020
- Full Text
- View/download PDF