101. The Effect of Asset Ownership on Project Selection: Evidence from 1970's Television
- Author
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Ankur Chavda, Ecole des Hautes Etudes Commerciales (HEC Paris), and HEC Research Paper Series
- Subjects
Attractiveness ,Empirical work ,Project selection ,JEL: O - Economic Development, Innovation, Technological Change, and Growth/O.O3 - Innovation • Research and Development • Technological Change • Intellectual Property Rights/O.O3.O32 - Management of Technological Innovation and R&D ,JEL: L - Industrial Organization/L.L2 - Firm Objectives, Organization, and Behavior/L.L2.L22 - Firm Organization and Market Structure ,ComputingMilieux_LEGALASPECTSOFCOMPUTING ,General Medicine ,JEL: D - Microeconomics/D.D2 - Production and Organizations/D.D2.D23 - Organizational Behavior • Transaction Costs • Property Rights ,JEL: L - Industrial Organization/L.L8 - Industry Studies: Services/L.L8.L82 - Entertainment • Media ,Span (engineering) ,JEL: D - Microeconomics/D.D2 - Production and Organizations/D.D2.D22 - Firm Behavior: Empirical Analysis ,Microeconomics ,Shock (economics) ,Broadcast television systems ,[SHS.GESTION]Humanities and Social Sciences/Business administration ,JEL: L - Industrial Organization/L.L2 - Firm Objectives, Organization, and Behavior/L.L2.L24 - Contracting Out • Joint Ventures • Technology Licensing ,Asset (economics) ,Business ,JEL: O - Economic Development, Innovation, Technological Change, and Growth/O.O3 - Innovation • Research and Development • Technological Change • Intellectual Property Rights/O.O3.O31 - Innovation and Invention: Processes and Incentives ,JEL: K - Law and Economics/K.K1 - Basic Areas of Law/K.K1.K12 - Contract Law ,Cumulative effect ,Industrial organization - Abstract
Existing theoretical and empirical work on contracting highlights the efficiency gains possible from optimizing asset ownership when projects span firm boundaries. However, in settings where firms are able to choose among heterogenous projects, asset ownership can also determine which projects are selected for execution. Using a regulatory shock to the US broadcast television industry, this study finds restricting television network ownership over television shows altered the types of shows commissioned by the networks. This result extends prior theoretical and empirical work on contracting by showing asset ownership not only determines the efficiency of outcomes given a project but also can change the relative attractiveness of different projects. The relationship between asset ownership and project selection is especially important in innovation contexts where project selection has a cumulative effect by changing the marginal returns to future projects; an industry’s contracting environment can therefore be a driver of the direction of innovation.
- Published
- 2019