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4 results on '"Whirlpool Corp. -- Joint ventures"'

1. Brand strategy positions products worldwide

Author

Karel, Jan Willem

Subjects
Home appliances industry -- International aspects, Brand name products -- International aspects, Whirlpool International B.V. -- Management, Whirlpool Corp. -- Joint ventures, Philips Gloeilampenfabrieken N.V. -- Joint ventures
Published
1991

4. U.S. CORPORATIONS EXPAND IN EUROPE FOR '92 PROSPECTS

Author

Greenhouse, Steven

Subjects
Securities industry, Company joint venture, Banking industry, Citicorp -- Joint ventures, Shearson Lehman Hutton Inc. -- Joint ventures, Whirlpool Corp. -- Joint ventures, European Community, Paper industry -- Joint ventures, Banking industry -- Joint ventures, Investment banks -- Joint ventures, United States economic conditions, Securities industry -- Joint ventures, Home appliances industry -- Joint ventures
Abstract

LEAD: The Whirlpool Corporation has entered into a $2 billion joint venture to push its way into the European appliance market. The International Paper Company has made a $350 million […]

Published
1989

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