Brand strategy positions products worldwide

Authors :: Karel, Jan Willem
Source :: Journal of Business Strategy. May-June, 1991, Vol. v12 Issue n3, p16, 4 p.
Publication Year :: 1991

Subjects :: Home appliances industry -- International aspects
Brand name products -- International aspects
Whirlpool International B.V. -- Management
Whirlpool Corp. -- Joint ventures
Philips Gloeilampenfabrieken N.V. -- Joint ventures

Tools