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8. Teaching Public Relations to Students with a Confucian Cultural Background.

Author

Halff, Gregor

Subjects
PUBLIC relations educations, CONFUCIANISM, ASIAN students, CURRICULUM planning, CULTURAL relations
Abstract

This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the 'West'. Using focus groups of Asian students, three heuristics that affect the students' affinity to learn public relations are identified. Instructors working with students from a Confucian cultural background are advised to incorporate these heuristics when planning their curriculum. [ABSTRACT FROM AUTHOR]

Published
2012

9. Stay out of the limelight.

Author

HALFF, GREGOR

Subjects
*BUSINESS in the press, *CHIEF executive officers, *MASS media & business
Abstract

A letter to the editor is presented in response to the Schumpeter column in the February 27, 2016 issue on the topic of the mass media's coverage of chief executive officers (CEOs) during the 2007-2010 recession.

Published
2016

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