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Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences
- Publication Year :
- 2018
- Publisher :
- Lexington Books, 2018.
-
Abstract
- peerReviewed
Details
- Language :
- English
- Database :
- OpenAIRE
- Accession number :
- edsair.od......1222..954c68b075f27adcacce926b93613c03